DataGravity, a company with the sole mission of helping businesses unlock the value of their data, is ramping up its channel partner program with the recent release of its flagship product, the DataGravity Discovery Series. The DataGravity Discovery Series is a data-aware storage platform designed to track data access and analyze data as its stored, […]
The Problem : Partner portals have fallen so short of expectations that most channel managers and partners no longer even think of them as sales enablement tools. They have become administrative spaces to register leads, update opportunities and download the occasional case study. The challenge today, more than ever, is that the content required to run […]
By John Gentry, VP of Marketing and Alliances, Virtual Instruments When your channel partners win business, so do you. We all know this. So, how can you help your resellers capture larger pieces of increasingly competitive markets? Start with training — and then add more training, that’s more tailored and more effective. Anyone can sell […]
By Patricia Hume, Trapit This is the last in a three part blog series about how an effective content marketing strategy coupled with the delivery of the right content mix can improve channel mind-share, loyalty, and, of course, revenue creation. Let’s dig deeper into social selling for the channel, and how and which technology can […]
Marketing technology provider Integrate is taking a strategic approach to its channel. Shortly after joining the Marketo LaunchPoint Ecosystem and integrating with Oracle Eloqua, the solution provider has focused extensively on building up its partner network. In the below Q&A, Scott Vaughan, CMO at Integrate, discusses the company’s strategy moving forward.
By Brian Anderson, Associate Editor When vendors sell through channels, they sometimes don’t have a clear picture of partner demand generation and sales performance. This lack of visibility ultimately impacts bottom-line results, as there is no clear view into what’s being sold and how much is being sold. In addition, there is no way to […]
By Patricia Hume, President, Trapit Editor’s note: Following is part one of a three-part series focusing on the importance of content discovery and curation for the channel. Part two will be published in the August 21 newsletter. According to a recent Linkedin survey, 190 channel managers stated that the biggest challenges they faced with their channel […]
Editor’s note: This article was previously published on Channelnomics. EMC has declared it is not interested in working with solution providers that are not flogging huge volumes of its kit, and admitted its divisive new partner program was designed to force their hand. Last year the storage giant announced it was axing its Velocity partner […]
The cyberspace is continuing to evolve, and security, speed and reliability are ongoing concerns. That is why Black Lotus, a provider of Distributed Denial of Service (DDoS) solutions, is focused on building strategic relationships that offer the company new avenues to improve the customer experience. In the below Q&A, Xenophon Giannis, SVP of Sales […]