Channel Marketer Report

Channel Programs

Saleforce.com Reveals Customer Success Stories, New Products During #Cloudforce 2012

More than 10,000 marketing and sales professionals gathered at the Jacob K. Javits Center in NewYork City for the annual Cloudforce event from Salesforce.com. At this year’s installment, executives from organizations including Estee Lauder, General Electric and Toyota shared how they’re making moves from disparate sales and marketing departments, to inherently social and integrated organizations. […]

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SAP Partner Closes $80,000 Deal With Co-Marketing Campaign

Communication and collaboration are key to optimal channel marketing and sales results. SAP partner Advanced Business Solutions (ABS) recognizes the true value of this consistent engagement throughout the marketing planning and execution process. After working with SAP and TSL Marketing, a channel-focused lead generation and marketing consultancy, the company was able to close a $80,000 […]

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Time To Rethink Channel Partnership

By Lawrence M. Walsh, Editor-in-Chief, Channelnomics.com Influencing behavior changes often takes place through a system of rewards and penalties. Do something right, you get treated well and are allowed to advance. Do something poorly or, worse, negatively, and you’ll be punished.  It’s the classic “carrot and stick” approach. The channel is built on just such […]

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Monetate Makes Aggressive Moves With New Partner Program

Monetate, a testing, targeting and personalization platform for online marketers, has added Brooks Bell, an optimization firm for enterprise-level clients, to its Certified Partner program. The Monetate Certified Partner Program was designed to help educate partners across all tiers of the variety of features and capabilities in the Monetate platform. “Brooks Bell is one of […]

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HP Pushing ‘Value Pricing’ To Ease Partner Sales

By Larry Walsh, Editor-in-Chief, Channelnomics Editor’s note: In light of a special editorial partnership, CMR is publishing a recent article from Channelnomics, written by Larry Walsh. Sometime this month, Hewlett-Packard Co. is expected to lose its crown as the world’s largest PC manufacturer. Lenovo Group Ltd. is already in a statistically tie for the shipping the […]

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Asigra Enhances Partner Program To Optimize Marketing And Sales Efforts

More buyers are utilizing search engines, social media and other research strategies to learn about solutions. Due to these behaviors, manufacturers must work harder to ensure their partners have the most effective collateral and marketing resources to go to market. Asigra, a provider of enterprise cloud backup, recovery and restore software, recently unveiled multiple enhancements […]

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Act-On Unveils Partner Exchange Program To Help Connect Customers With Optimal Solutions And Services

Act-On Software, a marketing automation company that focuses on large enterprises and mid-sized organizations, has announced the inception of the Act-On Partner Exchange (APEX), which was developed to connect its growing customer base to its array of business partners. The new offering will act as a resource for Act On’s 1,000-plus customers seeking new products […]

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ESI Awards Top Channel Partners With Elite Status

Tiered partner programs and special recognition for channel players allow vendors and manufacturers to spotlight high-performing partners and garner greater loyalty. To recognize top channel partners that succeeded in improving business quality and customer satisfaction, ESI, a designer and manufacturer of high-performance telephone systems for SMBs and organizations recently announced its Elite Reseller Partners for […]

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CASE STUDY: Motion Computing Promotes Education & Evangelism In Partner Programs

  Companies across verticals, especially healthcare and retail, are taking note of the improved productivity and efficiency that comes with implementing mobile devices within their organizations. One company turning to the channel to capitalize on this transformation is Motion Computing. The global provider of tablet PCs faced the challenge of standing out to new partners […]

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Kaspersky Prepares Partners For Accelerated Growth In Endpoint Security With Expanded Sales And Marketing Programs

The rise of Bring Your Own Device (BYOD) business models, and the growing threat of cyber crime have led to an increased need for endpoint security, and in turn more opportunities for the channel. Since these trends are impacting both SMBs and large enterprises alike, Kaspersky Lab is planning a forceful channel expansion on an […]

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