Channel Programs
CA Technologies Announces New Advantage Partner Program
CA Technologies announced its new CA Advantage Partner Program last month. Reflecting partners’ desires for simplicity, profitability, protection and competitive differentiation, the program evolution is driven by CA’s strategic aim to accelerate growth through focused route-to-market strategies, while delivering exceptional experiences for CA Partners. The new program introduces two new partner levels, Focus and Global, […]
Mirakl Partners With ChannelAdvisor To Expand Users’ Audience Base
Online marketplace platform provider Mirakl announced its partnership with ChannelAdvisor, a cloud-based E-commerce solutions provider. The partnership positions Mirakl customers to connect with new sellers and target relevant audiences.
DataXoom Expands Channel Partner Program; Launches Mobile-First Partner Initiative
DataXoom, a provider of mobile data services to businesses, unveiled its Mobile-First initiative, offering a new mobile application which positions sales partners with a suite of tools to engage prospective customers and close more business.
Q&A With MetTel Channel Exec: Expand Partner Capabilities With Ongoing Support
Channel sales today requires a “consultative approach,” and vendors must supply their partners with the support they need to provide answers to their customers’ challenges, according to Eric Harvey, the recently appointed Senior Director of Strategic Channels at telecommunications services and solutions provider MetTel.
Oracle Unveils New OPN Cloud Program For Partners
Oracle has released a new Oracle PartnerNetwork (OPN) Cloud Program designed to provide technical and go-to-market support for its partners.
QikServe Achieves Gold Level Partner Status With Oracle
QikServe, provider of mobile order, payment and loyalty solutions for the hospitality sector, has achieved Gold Partner status in Oracle PartnerNetwork (OPN). Gold partner status positions QikServe to fully integrate with the Oracle Hospitality POS platform to help customers utilize a fully branded mobile order and payment service for their customers.
Samsung Enhances Partner Program With New Services, Training
Samsung Electronics America announced it has launched new enhancements to its Samsung Team of Empowered Partners (STEP) program, which it said are designed to help partners position themselves for success with their marketing campaigns.
Yes, There Really Are Ways Of Evaluating Channel Incentive ROI
By Dan Hawtof, Blackhawk Engagement Solutions Channel marketers offer a constant variety of incentive programs to motivate behaviors across the board, from headquarter principals and sales reps to sales engineers, distributors and anyone else they can reach. They do it with SPIFs, deal registration programs, seed-unit discounts and more, all designed to reward for specific […]
Kaspersky Lab Leverages Social To Boost Vendor/Partner Collaboration
An Interview With Jon Whitlock, Kaspersky Lab North America The evolving channels that buyers use to research purchase decisions have left many marketers struggling to keep up. Social media, in particular, has grown into more than just an outlet for outbound initiatives, but an effective demand generation tool vendors and channel partners can use to […]
Performance Horizon Launches New Interactive Tool For Advertisers
Performance Horizon, a digital partner marketing platform provider, launched the Performance Horizon Revenue Forecaster, an interactive tool designed to help advertisers migrate their digital partner marketing in-house.
