Channel Programs
ChannelChat: To Win Marketing Support from Harried Partners, Pulse Secure Prioritizes Fewer Campaigns
To compel partners to participate more in channel marketing programs, asking them to do less might be the right way to go. That’s just part of the successful strategy behind the CRN-rated Five-Star Partner Program offered by Pulse Secure, a leading provider of secure access solutions. During a recent conversation with CMR, Pulse Secure’s chief […]
TeamViewer Demonstrates Commitment to Channel with New Partner Program, Portal
TeamViewer, a global software provider for IoT, connectivity, monitoring, support and team collaboration, transformed its global channel partner program earlier this year. Among the significant investments the company made to attract and retain a core team of customer-centric partners was the launch of a new partner portal. Modern, easy-to-use portals that enable partners to register […]
ZINFI Channel Marketing Automation Helps Barco Partner AuDeo Win IT Client Interest; Business Too
Problem: At AuDeo, a Barco, Inc. partner specializing in meeting room technology, getting the attention of IT decision makers was becoming increasingly difficult. Product-specific messaging was attracting less interest from potential customers. So AuDeo, a UK-based company, determined that it needed to develop email marketing campaigns highlighting customer stories that focused on solving IT problems […]
Long-Tail Partners: Why Channel Executives Are Learning to Love Them Just the Way They Are
Barely a month into 2018, Jay McBain, Forresters’ Principal Analyst, Global Channels, predicted that vendors would rethink their long-tail partner strategies this year and become more comfortable with the casual but generally profitable relationships they have with them. Rather than try to encourage less-engaged partners to rise up in their ranking or take the more […]
LogicBay Launches ChannelStack: Integrates Best-of-Breed Technologies into Its PRM Solution
LogicBay Corporation, a company that helps clients build, scale and optimize their sales channels, announced the release of its ChannelStack technology solution. Built on the solid foundation of LogicBay’s Partner Relationship Management (PRM) solution, ChannelStack is designed to help companies achieve revenue growth by providing solutions needed in the sales channel such as partner onboarding, lead flow […]
SiriusDecisions Adds Channel Sales and Marketing Track to 2018 Summit
SiriusDecisions has added a dedicated channel sales and channel marketing track to the agenda of its 2018 Summit. In addition to a variety of channel focused sessions, the 2018 Summit will feature a channel networking breakfast where attendees and SiriusDecisions channel team members can network. The session cover a variety of topics including modernizing channel […]
Study: Vendors Expect To Boost Channel-Generated Revenue in 2018
PartnerPath’s 2018 State of Partnering Study clearly indicated that channel programs are expected to drive more revenue for vendors. Almost three-quarters of the vendor respondents indicated their partner-driven revenues will increase in 2018. To make that happen, vendors said they are first and foremost looking to grow their ranks of systems integrators by an average […]
360insights Acquires Through-Channel, Strengthens Co-op Advertising Platform Capabilities
360insights, a leading supplier of channel management software and channel incentives, promotional analytics and channel insights technology, has acquired Through-Channel, a channel-focused marketing automation solution provider. The acquisition strengthens the existing co-op funds management capabilities of 360insight’s Channel Success Platform. The Through-Channel co-op advertising platform puts brands in control of a feature-rich system with an extensive […]
Countdown to GDPR: Is Your House in Order? And Your Partners’ Too?
By Mariann McDonagh, CMO, erwin, Inc. The European Union’s Global Data Protection Regulation (GDPR) has a broad wingspan. No company is exempt from its reach, and neither are any members of its partner network. Under the new rules, every company and its third-party processors – including partners — are now directly and legally obligated to […]
At ImpartnerCON18, Vendors Advised to Broaden View of Desirable Partners
Channel executives are being encouraged to broaden their definition of desirable partners. At ImpartnerCON18, Impartner’s annual customer conference held in Salt Lake City, UT in February, speakers pointed to the decreasing ranks of traditional partners, the emergence of thousands of new agents, and what may well have the biggest impact on the way vendors go […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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