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Channel Programs

Dropsuite Strives To Upgrade Channel Experience With New Partner Portal

Dropsuite, a cloud data backup and archiving platform, has launched a new partner portal to support partners globally and provide additional capabilities to its global network of IT solution providers, especially managed service providers (MSPs). The portal will enable partners’ visibility to all their customers under a single pane of glass, greatly enhancing their productivity […]

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Honeywell Building Technology Implements PRM Platform To Support New Channel Program

Honeywell Building Technologies has launched a new partner program to better support the growth and success of its system integrator, distributor and original equipment manufacturer (OEM) partners. The Partner Catalyst Program takes the best practices from established partner programs that Honeywell Building Technologies brands and businesses have operated over the years and unifies them into […]

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Netskope Boosts Channel Marketing Support With Launch Of New Partner Program

Netskope, a leading SASE provider, has announced new benefits, incentives, and program opportunities for its fast-growing partner ecosystem. The company’s new Netskope Evolve Partner Program will allow partners more opportunities to profit and grow alongside Netskope, which was recently named a Leader in Gartner’s 2022 Magic Quadrant for Security Service Edge (SSE), as more organizations embrace a Secure […]

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Business Leaders Virtually Unanimous In Forecast That Partner-Attributed Revenue Will Rise

B2B executives are nearly unanimous in their expectation that indirect sales and marketing programs will drive more revenue in 2022. According to the results of the second annual “Channel/Partner Marketing Benchmark Survey” conducted by Channel Marketer Report and Demand Gen Report, fully 96% of respondents expect to increase revenue directly attributed to their partner ecosystems […]

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HelpSystems Packs New Worldwide Channel Program With Robust Partner Marketing Support

HelpSystems, a cybersecurity and automation software company, has launched a new worldwide channel program, focusing on the strategic recruitment, development, and enablement of its partners in North America, Latin America, APAC, and EMEA. Designed to allow partners to position complementary cybersecurity products as a solution to solve their customers’ growing security challenges, the program will […]

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ColorTokens Expands Channel Team, Marketing Support To Enable Growth In Partner Network

ColorTokens, a provider of Zero Trust-based cybersecurity solutions, is expanding its channel organization to support the rapid growth of its North America partner network. Since the New Year, the company has increased its channel partners more than 20%. “In 2022, we are increasing our focus on building our channel partner community and driving a mutual […]

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Lacework Enhances Channel Program To Support Partners’ Go-To-Market Motions

Lacework, a data-driven security company for the cloud, has strengthened its investment in its growing channel ecosystem with an enhanced partner program. The Lacework Partner Program — formerly the Lacework Accelerate Partner Program — enables channel partners with dedicated technical enablement, joint marketing resources and a go-to-market framework across three new tiered program levels. Lacework […]

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At B2BMX, Speakers To Spotlight Channel As Effective Go-To-Market Strategy

A deep dive into the evolution of channel programs as go-to-market motions will be presented at the B2B Marketing Exchange (B2BMX) in Scottsdale, AZ, February 28 to March 2. With the return of the premier conference for B2B marketing and sales executives to an in-person event, a line-up of leading channel professionals, analysts and experts […]

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Code Corporation Supports Expansion Of Channel Program With New Partner Portal

Code Corporation, a global provider of barcode scanning and data capture technologies, is enhancing and expanding its Code Alliance partner program to align with and empower its partners’ capabilities and business models. To promote the expanded program and support the segmentation of its partner ecosystem into three separate groups consisting of a Selected Reseller, National […]

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Flexential Expands Channel Partner Marketing Support With New Partner Portal

Flexential, an IT service management company, is launching a new partner portal to provide an enhanced channel experience. The new partner portal will offer deal registration and tracking and provide access to sales, marketing and partner enablement resources. “Since the portal is a centralized platform for partners to interact with Flexential, we invested in a […]

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