Channel Marketer Report

Channel Relationships

Read All About It: Best-Practices For Publishing Engaging, Email-Minimizing Newsletters

To minimize the number of emails crowding their partners’ inbox, channel marketers should consider packaging multiple messages into newsletters. That was one of the important take-aways from a recent presentation on optimizing partner communications by Heather Margolis, CEO and founder of Channel Maven Consulting. When you add up the different messages vendors send to their […]

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5 Reasons Why Partner Rep Surveys Should Be A Key Part Of Your Channel Communication Program

By Brooke Friendly, Director of Marketing, ChannelAssist What if you could see into the minds of individual channel reps, establish direct communication with them and build unprecedented engagement that can’t help but drive revenue? Well, it’s possible. And we’re not talking about reaching just top performers – the 5% that already love selling your products. […]

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Infoblox Aligns Channel Program With Partners’ Path To Market

At its inaugural Americas Partners Summit last Fall, Infoblox reviewed how the company had expanded its BuildingBLOX partner program to include additional investment in accreditation, deal registration enhancements, new partner tools, and rebate rewards. During the past year, Infoblox had expanded its partner alliance ecosystem with the addition of 100 new partners, boosting channel revenue […]

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Forrester Infographic Provides Overview of Expanding Ranks of Channel Software Providers

Forrester Research has published an infographic offering a fairly comprehensive view of the companies providing channel software today. The 106 companies, ranging from large enterprise software vendors to start-up providers of point-solutions, are grouped into six major categories supporting: Partner relationship management (PRM) Through-channel marketing automation (TCMA) Channel incentives and program Channel data management (CDM) […]

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12 KPIs To Best Measure Channel Partner Engagement

By Kenneth Fox, CEO, Channel Mechanics There’s considerable focus these days on customer experience. After all everyone knows a satisfied customer is more likely to buy additional products and services (research shows up to 14x). That’s obviously critical as it’s a lot less expensive to sell additional products and services to an existing customer than […]

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Breaking News: Channel Partners Can Be Critical to Great Public Relations

By Anna Keeve, Public Relations Manager, ESET North America Channel partner marketing is a lot like public relations.  When done well, you benefit by getting other people – your partners — to tell your story. In the digital age, there are many different types of ‘influencers.’ Historically, there was one main trusted medium to amplify […]

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ChannelChat: On the Road to Channel Enablement, ARO Discovers Partner Relationship Management

Soon after ARO, the fluid management division of Ingersoll Rand, kicked off a celebration of its 85th anniversary by revitalizing its brand, partner demand for the updated materials created an unexpected challenge. A new website was doing its duty to provide customers with the information they were seeking. But it didn’t give partners easy-access to […]

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ChannelChat: To Win Marketing Support from Harried Partners, Pulse Secure Prioritizes Fewer Campaigns

To compel partners to participate more in channel marketing programs, asking them to do less might be the right way to go. That’s just part of the successful strategy behind the CRN-rated Five-Star Partner Program offered by Pulse Secure, a leading provider of secure access solutions. During a recent conversation with CMR, Pulse Secure’s chief […]

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TeamViewer Demonstrates Commitment to Channel with New Partner Program, Portal

TeamViewer, a global software provider for IoT, connectivity, monitoring, support and team collaboration, transformed its global channel partner program earlier this year. Among the significant investments the company made to attract and retain a core team of customer-centric partners was the launch of a new partner portal. Modern, easy-to-use portals that enable partners to register […]

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Long-Tail Partners: Why Channel Executives Are Learning to Love Them Just the Way They Are

Barely a month into 2018, Jay McBain, Forresters’ Principal Analyst, Global Channels, predicted that vendors would rethink their long-tail partner strategies this year and become more comfortable with the casual but generally profitable relationships they have with them. Rather than try to encourage less-engaged partners to rise up in their ranking or take the more […]

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