Channel Marketer Report

Channel Relationships

Pandemic Strategies: ASG Helps Partners Tighten Focus On Customers’ ROI

More than seven months into an economy rocked by an unrelenting pandemic, some companies are beginning to get back to the business of investing in their operations, if mostly on must-have projects. But even as firms begin to explore how they can adjust their business to a “new-normal,” vendors and their partners need to focus […]

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B2BSMX Channel Track Explores Strategies To Align Partner Marketing And Sales Effort

Even at large partner companies, marketing staff can be pretty lean. That’s why many of the more successful channel teams are working hard to provide partner sales staff with the tools and content necessary to engage customers and prospects all the way from the top-of-the-funnel to post-purchase support. At the B2B Sales & Marketing Exchange […]

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Channel Leaders Tap Hyper-Personalization As Strategy For Future Of Partner Marketing To Drive Prioritized Partners

While channel leaders often express some frustration about not being able to break the 80/20 barrier, a white paper by Channel Impact, a channel focused consulting firm and services agency, suggests that vendors will continue to focus their attention on their top performing partners and those showing the most potential for the future  But now, […]

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P2P Global, A Partner Collaboration Platform, Offers Sponsorship Program To Vendors

P2P Global, an open ecosystem and marketplace that enables collaboration among diverse partner and technology companies, has announced an offering for technology vendors. The Technology Partner Sponsor program enables vendors to distribute leads to their partners on the platform, collect referrals from any P2P Global-enrolled solution providers, and share information about their products and service […]

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ChannelWeek Experts: To Boost Partner Engagement, It’s Time to Go Digital, Get Personal Too

Maximizing partner engagement — an impossible dream for many channel program leaders – was given master-class treatment in the series of online presentation made during ChannelWeek at the end of August. The webcast series, hosted by Channel Marketer Report and its sister publication Demand Gen Report, offered deep-dive insights into why partner engagement remains so […]

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Lenovo’s New Portal Personalizes Partner Experience With Role-Relevant Materials, Information

Lenovo has launched a new partner portal that provides a single access point to tools, resources and intelligent, personalized information that are most relevant to the partner’s needs, geographic markets and past history. The Lenovo Partner Hub, part of a company-wide multi-year digital transformation program for business partners, reaffirms the company’s commitment to fostering greater […]

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Partnering Agreements: How To Build Trust In Partner-To-Partner Engagement

By John Guido, Founder and CEO, P2P Global  While at first pass “partnering agreements” may not appear to be a hot topic, they are a vitally important aspect of channel ecosystems, partner-to-partner engagements, and collaboration within the IT channel.  Up until now, there has been a consistent set of inefficiencies related to partner-to-partner engagements, and […]

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Crossbeam Offers Free Access To Account-Mapping Platform

Crossbeam, a provider of a collaborative data platform that enables vendors and their partners to determine overlapping accounts, has introduced a “free tier” offering that allows companies at no charge to use of its platform including access to thousands of overlapping data points with their partners. Crossbeam also announced that Redpoint Ventures has led a $25 Million Series […]

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Gigamon’s Channel-First Strategy Boosts Partner Business 35%

The successful transition of Gigamon from a partner-friendly vendor to a channel-first company has led to robust partner growth. In the first year alone, Gigamon’s channel business grew more than 35%. In addition to the increased revenue, Gigamon, a provider of network visibility and analytics on all information-in-motion, is also reporting growth of channel-initiated business […]

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EnGenius Expands Channel Account Manager Team To Optimize Partner Success

Behind every successful partner is a dedicated channel account manager. While that may not be the most common coffee cup slogan, you might see it on desks at EnGenius, a voice and data solution provider. Focused primarily on the small and midsize market, EnGenius is striving to boost its business by providing clients with affordable […]

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