Channel Marketer Report

Channel Relationships

12 KPIs To Best Measure Channel Partner Engagement

By Kenneth Fox, CEO, Channel Mechanics There’s considerable focus these days on customer experience. After all everyone knows a satisfied customer is more likely to buy additional products and services (research shows up to 14x). That’s obviously critical as it’s a lot less expensive to sell additional products and services to an existing customer than […]

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Breaking News: Channel Partners Can Be Critical to Great Public Relations

By Anna Keeve, Public Relations Manager, ESET North America Channel partner marketing is a lot like public relations.  When done well, you benefit by getting other people – your partners — to tell your story. In the digital age, there are many different types of ‘influencers.’ Historically, there was one main trusted medium to amplify […]

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ChannelChat: On the Road to Channel Enablement, ARO Discovers Partner Relationship Management

Soon after ARO, the fluid management division of Ingersoll Rand, kicked off a celebration of its 85th anniversary by revitalizing its brand, partner demand for the updated materials created an unexpected challenge. A new website was doing its duty to provide customers with the information they were seeking. But it didn’t give partners easy-access to […]

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ChannelChat: To Win Marketing Support from Harried Partners, Pulse Secure Prioritizes Fewer Campaigns

To compel partners to participate more in channel marketing programs, asking them to do less might be the right way to go. That’s just part of the successful strategy behind the CRN-rated Five-Star Partner Program offered by Pulse Secure, a leading provider of secure access solutions. During a recent conversation with CMR, Pulse Secure’s chief […]

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TeamViewer Demonstrates Commitment to Channel with New Partner Program, Portal

TeamViewer, a global software provider for IoT, connectivity, monitoring, support and team collaboration, transformed its global channel partner program earlier this year. Among the significant investments the company made to attract and retain a core team of customer-centric partners was the launch of a new partner portal. Modern, easy-to-use portals that enable partners to register […]

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Long-Tail Partners: Why Channel Executives Are Learning to Love Them Just the Way They Are

Barely a month into 2018, Jay McBain, Forresters’ Principal Analyst, Global Channels, predicted that vendors would rethink their long-tail partner strategies this year and become more comfortable with the casual but generally profitable relationships they have with them. Rather than try to encourage less-engaged partners to rise up in their ranking or take the more […]

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ChannelChat: Influitive’s Mark Organ Sees Rise of Partner Communities on Advocacy Platforms

When Mark Organ, CEO and founder of Influitive, launched an advocacy platform that enabled companies to put their customers at the heart of their marketing programs, promoting it to businesses that relied heavily on indirect sales teams was a not a priority. But since the company was launched in 2010, a growing number of channel-focused […]

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At ImpartnerCON18, Vendors Advised to Broaden View of Desirable Partners

Channel executives are being encouraged to broaden their definition of desirable partners. At ImpartnerCON18, Impartner’s annual customer conference held in Salt Lake City, UT in February, speakers pointed to the decreasing ranks of traditional partners, the emergence of thousands of new agents, and what may well have the biggest impact on the way vendors go […]

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Marketing Execs Say More Efficient Collaboration Needed to Boost Effective Alliance Partner Marketing Programs

Marketing executives agree that collaborating with alliance partners offers significant benefits. According to a recent survey by WorkSpan, the developer of a shared platform that supports networks for partner ecosystems, marketing with partners can increase lead generation and provide access to new market segments and the prospects within them. But the survey also highlighted many […]

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ChannelChat: dinCloud CMO Ali Din Prioritizes Partner Onboarding to Boost Partner Engagement, Retention

Things are busy at dinCloud, a Cloud Services Provider (CSP) that helps organizations rapidly migrate to the cloud through a strong network of Value Added Resellers (VARs) and Managed Service Providers (MSPs). As the company makes a deeper commitment to hosted spaces, it is expanding its portfolio, says Ali M. Din, CMO, to give its […]

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