Channel Marketer Report

Channel Relationships

The What And The Why Of Partner Profitability

By Diane Krakora, CEO, PartnerPath The balance of power is shifting. Gone are the days when solution provider partners begged to be included in vendor partner programs. Instead, solution providers have become savvy about which vendor’s lines to carry and are trimming unprofitable vendors from their line cards. In this dawning age of partner clout, […]

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Merchant Warehouse Partners With Camaleon Systems

Merchant Warehouse, a provider of payment technologies and merchant account services, has established a partnership with Camaleon Systems, a “bilingual” point of sale (POS) provider, to connect with the 40 million Americans speaking Spanish at home.  Through the partnership, Merchant Warehouse will bring its Genius™ Customer Engagement Platform™ to Camaleon Systems’ growing customer base of small- and medium-sized businesses. […]

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DocuSign Partners With NetSuite To Offer Combined Solution

DocuSign and NetSuite have partnered to offer an integrated solution that combines the DocuSign Digital Transaction Management (DTM) platform with the NetSuite SuiteCloud Computing Platform. The DocuSign SuiteApp is designed to help companies accelerate transaction times and boost customer service, while also increasing ROI. The solution also can provide users with enhanced security, and help business […]

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Dell And Ingram Micro Expand Partnership For Healthcare Industry

Dell recently enhanced its relationship with Ingram Micro Inc. to expand its partner program and better deliver electronic medial records (EMR) solutions and services to the physician market.  As part of the revised relationship, Ingram Micro will provide technical, sales and healthcare knowledge to Dell solution providers. As a result, partners will have expertise on […]

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Ifeelgoods Partners With VivaKi To Personalize Customer Reward Efficiency

Ifeelgoods, a personalized rewards solution provider for marketers, announced that it has partnered with VivaKi, a digital advertising company and subsidiary of Publicis Groupe. The partnership will allow Publicis Groupe agencies to leverage the Ifeelgoods platform and provide personalized digital rewards to consumers. With customer rewards and incentives growing generic in the eyes of today’s […]

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Revel Systems Partners With Index To Personalize MPOS

Mobile POS solution provider Revel Systems has partnered with Index, a retail software company that brings personalization to the in-store environment. The two companies will converge to provide retailers with a POS solution that takes in-store customer experiences to a highly relevant, compelling level, using personalized recommendations to improve service interactions.               […]

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Avaya Spotlights ScanSource Catalyst For Education Services

ScanSource Catalyst, a sales unit of ScanSource, Inc., has received two awards from Avaya due to its focus on creating valuable educational services through its ScanSource Services Group. Due to positive feedback from an Avaya customer survey, ScanSource received awards for Highest Student Satisfaction and Highest Response Rate in North America. ScanSource Catalyst provides extensive […]

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Merchant Warehouse Partners With Retail Cloud Technologies

Payment technology and merchant account service provider Merchant Warehouse has established a new partnership with Retail Cloud Technologies, creator of Teamwork Retail, which provides mobile, cloud-based retail technology solutions for retailers worldwide.  As part of the relationship, Merchant Warehouse’s Genius Customer Engagement Platform will integrate with Teamwork Retail to help clients offer advanced yet flexible […]

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MarketLive Launches New Partner Program

MarketLive, a provider of comprehensive e-Commerce solutions for retailers, has launched the MarketLive Connect program, a partner network of technology providers that extend the capabilities of the core MarketLive platform. Examples of technology extensions include retargeting solutions, social commerce integrations and payment solutions. MarketLive Connect was designed to take a multi-dimensional approach to partnerships. Eligible partners include […]

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Execs Share How HP Is Putting The Channel First

HP is in the midst of a five-year transition process for its business — especially within the channel. Over the past year, the company has focused on three core pillars to increase partner engagement and success: Simplicity, profitability and predictability.  Now venturing into its third year of its five-year plan, HP has transformed its PartnerOne […]

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