Channel Marketer Report

Channel Relationships

Integrate Ramps Up Channel Efforts After Announcing Marketo, Oracle Partnerships

Marketing technology provider Integrate is taking a strategic approach to its channel. Shortly after joining the Marketo LaunchPoint Ecosystem and integrating with Oracle Eloqua, the solution provider has focused extensively on building up its partner network. In the below Q&A, Scott Vaughan, CMO at Integrate, discusses the company’s strategy moving forward.

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Chasing The Elusive Return On Channel Investment (ROCI)

By Jim Somers, Relayware As summer begins to wind down, many of us kick into gear with that dreaded annual exercise: Budget planning. (Group groan) If you’re an experienced channel executive, you know the channel budgeting process can be arduous and downright painful at times, especially if your CFO calls you to the mat to […]

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Maximize Partner Engagement: Identify And Incent Non-Sales Behaviors

By Dan Hawtof, VP of Business Solutions, Global Channel, parago Last spring, I hosted a webinar during which I talked about parago’s latest channel marketing survey. One thing our research pointed out was channel marketers’ desire to grow beyond pure sales incentives and start including the behaviors that support sales. But they also told us […]

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Content Marketing: The Key To Winning Partner Mindshare

By Patricia Hume, President, Trapit Editor’s note: Following is part one of a three-part series focusing on the importance of content discovery and curation for the channel. Part two will be published in the August 21 newsletter.  According to a recent Linkedin survey, 190 channel managers stated that the biggest challenges they faced with their channel […]

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EMC Issues Channel Ultimatum

Editor’s note: This article was previously published on Channelnomics. EMC has declared it is not interested in working with solution providers that are not flogging huge volumes of its kit, and admitted its divisive new partner program was designed to force their hand. Last year the storage giant announced it was axing its Velocity partner […]

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Integrate Joins Eloqua AppCloud With Oracle Eloqua Partnership

Integrate, a provider of cloud-based, closed-loop marketing software, is partnering with Oracle Eloqua to help marketers acquire prospects and more successfully capitalize on prospect data to create new customers.  As part of the relationship, the Integrate app will join the Eloqua AppCloud in fall 2014. Using marketing automation platforms, organizations are able to leverage prospect […]

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Executing The Perfect Event

Despite the rise of digital marketing and engagement tactics, events still play a pivotal role in the channel ecosystem. After all, there is still tremendous value in face-to-face conversations with partners and prospects. “In-person events are still where it’s at because there’s nothing that replaces the face- to-face meeting and the warm handshake,” said Peter […]

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Black Lotus Strives To Get Ahead Of The DDoS Curve

The cyberspace is continuing to evolve, and security, speed and reliability are ongoing concerns.   That is why Black Lotus, a provider of Distributed Denial of Service (DDoS) solutions, is focused on building strategic relationships that offer the company new avenues to improve the customer experience. In the below Q&A, Xenophon Giannis, SVP of Sales […]

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Microsoft Launches Surface Pro 3 Without Channel Strategy Change

Larry Walsh, Channelnomics  Microsoft Corp. has started a new war — the secret weapon is a sleek hybrid computer that supersedes the value of existing tablets and legacy laptops — and it’s choosing to open this new front without its reseller army. Today, Microsoft took the wraps off Surface Pro 3, a larger, lighter and […]

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