Channel Marketer Report

Channel Relationships

Ziften Joins VMware Technology Alliance Partner Program

Ziften, a provider of security intelligence and asset optimization solutions, recently announced it has joined the VMware Technology Alliance Partner (TAP) program. As part of TAP, Ziften will collaborate with VMware to deliver solutions for virtualization and cloud computing. Overall, the program was created to provide customers with a detailed ecosystem so they can choose partners […]

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3 Things Channel Marketers Can Learn From Startups

By Scott Yates, CEO and Co-Founder, Startups, by nature, can’t play by quite the same rules as large corporations or even traditional small businesses. They have a different set of circumstances, advantages and disadvantages, so they have to invent their own rules.  While larger companies can’t operate exactly like a startup, all types and […]

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Merchant Warehouse Focuses On Building, Nurturing Partner Relationships

Merchant Warehouse, a payment technology and merchant account services company, has hired Russell Harty as its SVP for key accounts and the partner channel. In his new position, Harty will focus on partner channel growth through acquiring new partners as well as enabling and empowering current partners, according to company officials. Currently, Merchant Warehouse is […]

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Creating And Sustaining Valuable Partnerships

Business partnerships are not easy but enterprises that invest in strategic, mutually beneficial alliances can achieve greater objectives than they would normally be capable of individually, according to a webinar titled: Better Together: The True Value of Marketing Partnerships. The event, hosted by BrightTALK, offered marketers a variety of tips regarding how organizations can identify […]

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Mercury Unveils MercuryActivate For Merchant POS Enrollment

Mercury Payment Systems has launched MercuryActivate, a new API for POS system developers to capture merchant enrollments online for Mercury payment processing. Using MercuryActivate, merchant can speed up enrollment processes, which helps developers quickly onboard new merchants for payment processing. “Our developer community told us this API would be a positive addition to our service,” […]

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Wincor Nixdorf Expands Partner Program For Resellers Across North America

Wincor Nixdorf today announced an expansion to its partner programto include resellers in North America. The company is exhibiting its variety of retail solutions with U.S. partner Synnex during the RetailNOW conference, which is being held through August 7 at the Mandalay Bay Resort and Casino in Las Vegas.   The Wincor Nixdorf partner program provides […]

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Tealium Tag Management Integrates With Magento Connect Extension Marketplace

Magento, an e-Commerce platform provider, and Tealium , an enterprise tag management vendor, have announced a partnership in which the Tealium tag management system is now  integrated with the Magento Connect Extension Marketplace. The Magento Connect Extension Marketplace allows merchants to find integrated applications from a wide selection of providers. With the new partnership, Magento […]

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The Pedowitz Group Taps Partners GoodData And Birst For Revenue Marketing Analytics Practice

The Pedowitz Group will use partner solutions from GoodData and Birst to unify data and deliver actionable insights for its new Marketing Analytics practice. This service will help marketers bridge the gap between business intelligence and revenue growth, according to company representatives. Birst combines data from varied sources to help companies answer pressing business questions […]

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Channel Conflict Report Shows Vendor-Partner Relationships Are Improving

Channel conflict has been spotlighted as an ongoing challenge for all channel players. However, new research from market research company The 2112 Group indicates that change on the horizon. The Second Annual Channel Conflict Report is part of the 2112 Quarterly Channel Review series. The study was created to shed light on the sources of […]

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