Channel Marketer Report

Channel Relationships

Visage Becomes Mobile Cost Management Platform For Esselar

Esselar, a mobile IT and cloud-based security specialist, has selected Visage as its mobile expense management solution. As a result, Visage will be featured as part of the Esselar Conexus mobility management suite in UK and worldwide. “The addition of Visage brings the critical component of cost management to the Conexus platform,” said Richard Neale, CTO of […]

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ExactTarget Opens App Marketplace

ExactTarget has opened HubExchange, a marketplace featuring a variety of partner apps, ranging from web conferencing and event registrations to QR code activation and Facebook ad retargeting. HubExchange kicked off with more than 50 apps, including offerings from ReadyTalk, Compendium and Get Smart Content.

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SessionM Joins Zynga Partner Program To Launch In-Game Rewards Initiative

By Dana Harder, Senior Editor SessionM, a mobile loyalty and ad platform, has partnered with Zynga, the social gaming company and creator of apps such as Words With Friends. As part of the relationship, consumers who play Scramble With Friends and unlock in-game achievements and interact with ads can win “mPOINTS,” which are redeemable for […]

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AccessData Drives Growth With Innovative Approaches To Partner Communication And Engagement

For many IT vendors and solution providers, cultivating a network of reliable partners that drive growth and sales is a struggle. Moreover, as the IT space becomes more complex and competitive, organizations are facing the ongoing task of winning and maintaining mindshare among resellers, vendors and SIs — which is central to overall success. AccessData […]

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Sonus Develops Two-Tier Structure For Partner Program

Sonus Networks, a global leader in SIP communications, has expanded its Partner Assure channel partner program into a two-tier model of distribution partners. This enhancement comes on the heels of rapid expansion within the Sonus partner network, which includes “a diverse network of reseller partners to small and medium businesses, large enterprises and regional service providers,” […]

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MDF Or Co-op: The Wrong Choice Could Cost Your Channel

By Stacy Desrosiers, VP of Marketing and Business Development, Channeltivity One of the biggest challenges companies face when working with multiple partners is managing marketing development funds (MDF). What type of program do you go with? Will it benefit both the vendor and the partner? These are just a couple of the many questions that […]

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Microsoft Expands Surface Business Opportunities For Channel Players

Microsoft recently announced new plans for market expansion of its Surface family of PCs, which include further involvement from channel partners. Additionally, the company unveiled AppsForSurface, a new application development program from ISVs that want to design and/or release applications for the Surface product line. To help the Surface business grow in a phased, ongoing […]

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Leadspace Creates Partner Program For B2B Marketing And Sales Consulting Firms

Leadspace, a B2B social lead targeting solution provider, has launched a new partner program designed to help consulting firms specializing in B2B sales, marketing and the deployment of CRM and marketing automation platforms help their clients to effectively find, qualify and nurture leads. Consulting firms that partner with Leadspace receive early access to upcoming releases, […]

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VMware Execs Spotlight Consulting And Integration Partner Program

As the demand for flexible software solutions grows, more enterprises are looking to partner with experts in cloud computing. The global cloud market is predicted to reach $131 billion this year, according to a press release from Gartner. Executives from  VMware shared how the company is helping partners address new developments and demands in cloud computing via […]

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ICCS Offers New Channel Partner Retirement Program

ICCS, a telecommunications consulting company, has unveiled a new Retirement Program for agent channel programs. The new initiative will offer agents a lump cash buyout option on the value of their commissions, according to a company press release. Designed to provide similar benefits as Social Security, a 401K, IRAs or other savings accounts, the retirement […]

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