Channel Relationships
Revel Systems Integrates Genius Platform Into MPOS Solution
Merchant Warehouse, a payment technologies and merchant account services provider, has partnered with Revel Systems, a provider of iPad POS solutions that allow managers to monitor, analyze and track business activities from any location. The new partnership will provide merchants with improved business intelligence to help grow their businesses. Integrating with the Genius Customer Engagement […]
Asigra Grows Partner Program By 20% With Reseller View
By Brian Anderson, Associate Editor Asigra, a provider of cloud-based backup and recovery software, has seen its partner program grow by more than 20% since implementing the on-demand PRM solution from TreeHouse Interactive. Using Reseller View, Asigra has increased partner engagement and participation within its web portal. Because Asigra sells solely through MSP and VAR […]
MyBuys Integrates Into Magento E-Commerce Platform
MyBuys, a provider of customer-centric marketing solutions for retailers, e-Commerce sites, brands and agencies, announced that its customer-centric marketing suite now seamlessly integrates with Magento e-Commerce to help personalize display advertising, email, and web merchandising. The combination of MyBuys and Magento will provide businesses the opportunity to grow their business and increase revenue and margins. […]
Is Two-Tier Distribution Right For Your Channel?
By Brian Anderson, Associate Editor One of the main goals for any vendor or manufacturer is to ensure products are available in an area where target customers are able to buy them. This is where distributors become helpful in extending the brand — and products — to both current and prospective customers. However, many manufacturers […]
Macabe Associates Drives Growth, Lowers Marketing Costs With Zift Solutions
By Mary Abdian, CEO, Macabe Associates Like many channel partners, Macabe Associates has limited marketing resources. We have always had a hard time staying in front of our customers and getting them to contact us when they have questions or interest in Sage software applications. While we tried multiple tactics to attract prospects and drive customers […]
BrightTag Launches New Partner Program
BrightTag, an enterprise tag management platform provider, has launched the BrightTag Certified Partner Program, a program designed to strengthen its commitment building deep partnerships. The announcement was made at the Shop.org Annual Summit in Chicago. “With the BrightTag Certified Partner Program, our clients gain a unique confidence in our relationships with their marketing vendors,” said […]
Oracle OpenWorld 2013 Zeroes In On Partner Empowerment
By Brian Anderson, Associate Editor Oracle PartnerNetwork (OPN), a group which helps partners of Oracle better develop, sell and fulfill the company’s solutions, welcomed more than 5,000 executives, customers and partners from around the world this week to Oracle OpenWorld 2013. As part of the week-long event, which took place Sept. 22 to 26, 2013, […]
En Pointe Joins NetApp Platinum Partner Program
En Pointe Technologies, a Microsoft partner that offers hardware, software and deployment services, has been inducted into the partner program of NetApp, a network storage solutions provider. As a Platinum partner, En Pointe Technologies will receive benefits and incentives directly from NetApp, helping end customers find new ways to plan and manage their data storage […]
DEVONtechnologies Boosts Affiliate Sales 162% With Avangate
DEVONtechnologies, a manufacturer of end-user and server applications for Mac and iOS platforms, has increased sales from its global affiliate program revenue by more than 150% since partnering with Avangate, a provider of customer commerce solutions for software and cloud services companies. The expansion of the DEVONtechnologies’ affiliate sales led to an increase in software orders by […]
CounterPath Launches New Distribution Program
CounterPath, a VoIP software products and solutions provider, recently launched the Master Distribution Program, which was created to empower channel partners, VARs and other resellers to distribute CounterPath solutions to their customers. With the launch of the program, CounterPath has established partnership agreements with Interwork Technologies, TeleDynamics and World Telecom Group. Together, these three companies […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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