Channel Marketer Report

Channel Relationships

Utilizing Insight To Drive Effective Partner Recruitment

By Amanda Phillips, MD & Head Of Strategy, Volume Global Channel partners have consistently proven critical to the success of vendor marketing strategies, especially those operating on a global scale. For large tech firms that have internal resources stretched to their limit, partners are invaluable, especially in their ability to offer expertise, as well as […]

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JDA Software Unveils Alliance Partner Leadership Award Winners

JDA Software Group, Inc., a provider of supply chain and inventory management solutions, today announced the winners of its third annual Alliance Partner Leadership Awards. The awards were created to recognize JDA partners that exceeded peers in overall performance, innovation and return on investment their customers receive.  The 2013 JDA Alliance Partner Leadership Award winners include the following: Top […]

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Mercent Announces Reseller Partnership With Quiet Notion

Mercent, a provider of software-as-a-service e-Commerce solutions, has partnered with Quiet Notion, a boutique agency specializing in digital retail. As part of the collaboration, Quiet Notion will leverage the Mercent Retail platform to help retailer customers expand their reach online,” according to a company press release.

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Visage Sees Extensive Channel Growth, Focuses On Thought Leadership

As smartphones and tablets become more commonplace for multitasking, on-the-go employees, enterprises across sizes and verticals are gravitating toward Bring Your Own Device (BYOD) programs. In fact, Gartner predicts that by 2017, half of employers will require employees to supply their own devices for work purposes, with 38% of organizations expected to stop providing devices […]

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Searchmetrics Launches Partner Program

Searchmetrics, a search and social analytics software developer, has made new updates to its partner program to provide organizations with more detailed marketing support, training resources and networking opportunities. The Searchmetrics Partner Network divides members into three categories: service, premium and elite partners. Through the new program, partners will receive greater marketing support with co-branded […]

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ShopVisible Launches New Partner Program

ShopVisible, a software-as-a-service e-Commerce platform provider, has launched a new partner program. The Partner Connect Program was developed to provide organizations with expanded business opportunities, as well as the chance to earn incentives on client revenue. Agencies and system integrators participating in the program will be trained to become solutions experts with experience integrating enterprise […]

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Plantronics Adds New Elements To Channel Partner Program

Plantronics, a wireless headset manufacturer, recently made new enhancements to its global channel partner program. The Connect Partner program now includes deal registration to mitigate channel conflict, as well as education modules. In addition, Platronics is offering channel partners new rewards incentives to help improve sales results. These new facets add to a variety of […]

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SAP Partners With Mocana To Enhance Mobile Security

In an effort to address mobile security concern when enterprise systems are being accessed remotely, SAP has announced a partnership with Mocana to rebrand the Mocana Mobile App Protection as the SAP Mobile App Protection. The security solution allows clients to modify usage and security policies on iOS and Android apps without coding, according to company officials. The announcement […]

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Can The Channel Come Out To Play?

By Ian Moyse, Sales Director, Workbooks.com, Eurocloud UK Board Member & Cloud Industry Forum Governance Board Member There is an on-going discussion in articles, at events and in offices each day about the part that channels will play in go-to-market for the cloud form factor. Does it have a place?  What is that place? What […]

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NetApp Partners With Launch International For GetSuccessful Initiative

By Jonathan Lee, Associate Editor Partnering has been a traditional practice for businesses to solve problems, supplement gaps and achieve specific strategy goals. With the dawn of the Information Age, solution providers that specialize in nurturing partnerships have been gaining much more visibility, assisting vendors in maximizing and optimizing their partner networks. NetApp partnered with […]

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