Channel Marketer Report

Channel Relationships

Refining Localized Marketing To Boost Channel Revenue

A key benefit for organizations that develop a network of channel partners and affiliates is that they have more means to extend brand messaging and drive product/service awareness to new markets. However, to truly succeed at reaching specific audiences in particular geographic areas, vendors must empower partners to go-to-market, both via traditional means such as […]

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OfficeMax Establishes New Retailer Partner Program

Office supply vendor and retailer OfficeMax is dipping into the channel world through a new “store-within-a-store” concept in which the brand is establishing a network of retailer “partners.” As of January 2013, 25 retailers including A&P and Safeway are part of the OfficeMax partner network, according to Matt Gruber, National Account Manager of New Business […]

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LeadMD Adds Partners to Grow Marketing Automation Services and Offerings

LeadMD, a provider of marketing automation and CRM consulting services, has announced a number of partnerships to expand its stable of offerings. LeadMD can now offer a suite of services and products, including SEO, content development, various web application integrations and web marketing, said company officials.

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Catalyst Telecom And Avaya Grow Relationship With Radvision Scopia Video Solution And Services

Catalyst Telecom, a value-added distributor of voice, video and data convergence solutions, recently added a variety of new solutions and services from Avaya, including Radvision Scopia video solutions and complementary services to better serve partners. Radvision is an Avaya company that provides video conferencing, telepresence technologies over IP and wireless networks, and end-to-end visual communication solutions. […]

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Xerox Buys Restaurant Technology Services From McDonald’s

Xerox recently purchased Restaurant Technology Services, LLC (RTS) from McDonald’s Corporation. RTS currently provides service desk support via 600+ employees, who help more than 17,000 McDonald’s restaurants in China, Ireland, the UK and U.S. RTS is a services company that offers technical help related to POS equipment, kitchen video devices and “cashless” credit card processing […]

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Groupon Acquires CommerceInterface

Groupon announced recently that it has acquired CommerceInterface, a provider of web-based channel management technology and solutions, in an effort to enhance its positioning in the SMB market. Deal conditions were not disclosed. The partnership between Groupon and CommerceInterface has been developing since April 2012, with the deal merchant using channel management solutions to streamline […]

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Channel Thought Leaders Share Predictions For 2013

The channel universe is evolving at a rapid pace. In an effort to hone in on key trends and expectations for 2013, we decided to ask some key executives from leading agencies, consultancies, and even solution provider companies to share their insights on channel sales and marketing trends. Each executive has a breadth of experience working […]

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Alvarion Releases New Partner Loyalty Programs And Portal To Improve Channel Collaboration

Alvarion, a provider of wireless broadband solutions, has announced major enhancements to its Partner Program and Portal. Among the changes are new partnership options, online certifications, incentives and deployment modulation tools. These additions were designed to create business opportunities and resources to encourage partner sales and marketing success.  “Alvarion recognizes the vital role that partners play […]

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Dell Unveils Aggressive Goals For 2013 At Annual Conference

More than 5,000 Dell customers and partners gathered at the second annual Dell World, which was held at the Austin Convention Center, to get insight scoop on the company’s go-forward plans for 2013 and beyond. Specifically, the Cloud and social media have come into focus for Dell’s forward-looking plans. The company also is setting its […]

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Channel Marketing Changing Direction

By Lawrence M. Walsh Here are some channel truisms about marketing: Solution providers are terrible marketers. They don’t invest in marketing. They don’t frame their value propositions beyond their technical skill sets. And they have unrealistic expectations for the returns on their marketing investments. Vendors, on the other hand, are myopic marketers. They’re most concerned […]

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