Channel Relationships
MDF Or Co-op: The Wrong Choice Could Cost Your Channel
By Stacy Desrosiers, VP of Marketing and Business Development, Channeltivity One of the biggest challenges companies face when working with multiple partners is managing marketing development funds (MDF). What type of program do you go with? Will it benefit both the vendor and the partner? These are just a couple of the many questions that […]
Microsoft Expands Surface Business Opportunities For Channel Players
Microsoft recently announced new plans for market expansion of its Surface family of PCs, which include further involvement from channel partners. Additionally, the company unveiled AppsForSurface, a new application development program from ISVs that want to design and/or release applications for the Surface product line. To help the Surface business grow in a phased, ongoing […]
Leadspace Creates Partner Program For B2B Marketing And Sales Consulting Firms
Leadspace, a B2B social lead targeting solution provider, has launched a new partner program designed to help consulting firms specializing in B2B sales, marketing and the deployment of CRM and marketing automation platforms help their clients to effectively find, qualify and nurture leads. Consulting firms that partner with Leadspace receive early access to upcoming releases, […]
VMware Execs Spotlight Consulting And Integration Partner Program
As the demand for flexible software solutions grows, more enterprises are looking to partner with experts in cloud computing. The global cloud market is predicted to reach $131 billion this year, according to a press release from Gartner. Executives from VMware shared how the company is helping partners address new developments and demands in cloud computing via […]
ICCS Offers New Channel Partner Retirement Program
ICCS, a telecommunications consulting company, has unveiled a new Retirement Program for agent channel programs. The new initiative will offer agents a lump cash buyout option on the value of their commissions, according to a company press release. Designed to provide similar benefits as Social Security, a 401K, IRAs or other savings accounts, the retirement […]
Merchant Warehouse Partners With SouthWare Innovations
Merchant Warehouse, a provider of payment technologies and merchant account services, today announced a new partnership with SouthWare Innovations, Inc., a business management technology developer. As part of the relationship, the SouthWare order entry system, point-of-sale system, web based shopping cart and collections software will be integrated with the Merchant Warehouse Genius Customer Engagement Platform. Now, retailers that leverage […]
Dropbox Introduces New Partner Network For Businesses
Dropbox has launched the Dropbox Partner Network, a new program for organizations to resell, manage and support Dropbox for Business. In addition, Dropbox will offer its partners a Reseller Portal that encompasses training, sales and marketing materials, and the ability to manage teams on behalf of their clients, as noted in the company’s blog. “We […]
ChannelEyes Sees Growth As Vendors Recognize New Mobile Opportunities
Mobile usage is on the upswing, with 56% of American adults now using smartphones, versus 46% in 2012, according to the Pew Internet & American Life Project. Additional research from Pew also indicates that tablet adoption has accelerated tremendously: 34% of American adults own tablet computers, versus only 18% using the devices a year ago. […]
PowerCloud Systems Launches New PowerUp Partner Program
PowerCloud Systems, a provider of cloud-powered networking solutions for businesses, has unveiled the PowerUp Partner Program for service providers using the PowerCloud CloudCommand platform. The new program is designed to help service providers deliver Wi-Fi-as-a-Service to customers, while offering a greater variety of training opportunities, service options, tools and resources. In addition, partners striving to transition […]
Vendors Address Channel Conflict With New Rules Of Engagement
Channel conflict is a common issue for vendors, value-added resellers and system integrators alike. In fact, approximately two-thirds of channel firms had reported losing between one and nine deals due to channel conflict during 2012, according to research from CompTIA. The Channel Conflict & Deal Registration Study, which collected insights from 400 IT solution providers, […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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