In response to the increasing demand for third-party digital marketing services, Marketo launched the Marketo Agency Program. With 50 partners already participating in the program, the Marketo Agency Program is an automated platform that tracks leads in various forms from social, lead interaction and sales-ready status, according to company officials. Clients also gain access to Marketo’s Marketing […]
The Problem: Vendors, brands and manufacturers are looking to marketing automation tools to help streamline marketing and sales processes, and in turn, get a more cohesive view of channel-wide performance. However, to ensure adoption as well as consistent usage of these tools, organizations must provide a robust set of tools and solutions to help power […]
SilverSky is the newest addition to the NetApp Partner Program for Service Providers. SilverSky is a cloud security SaaS solution that specializes in email and network security by providing vulnerability management, web site security, log management, mobile device management and brand protection. By joining the NetApp partner program, SilverSky now will be able to over […]
By Jonathan Lee, Associate Editor For many corporations, developing a partner program is one of the most effective ways to increase sales and mindshare. This especially is true for companies such as AT&T that are seeking to team with optimal service providers that offer valuable, objective insights on identifying areas for improvement and building corporate […]
The Pedowitz Group, a revenue marketing agency, received the Revvie Award for Partner Excellence for the second consecutive year. The announcement was made during the Revvie Awards ceremony at the 2013 Marketo User Summit, which was held April 8-10, 2013, in San Francisco. In addition, six Pedowitz Group customers and partners also received Revvie Awards, […]
An increasing number of organizations are striving to include added services and benefits to their hardware and software offerings. However, in addition to developing a consistent revenue model for all channel players, it is imperative that partners are equipped and empowered to sell all products and services to get maximum value from new opportunities. In […]
An increasing number of organizations are recognizing the value of gamification in driving customer and employee engagement. In fact, research from Gartner has indicated that by 2015, 70% of Global 2000 organizations will use gamification in some way. Vendors, brands and manufacturers can leverage gamification as a tool and inherent business strategy to drive efficiency […]
Dell is making moves in the social space by creating a thriving community for its channel partners. In addition to the company’s dedicated social media page on the PartnerDirect partner portal, Dell has launched a new PartnerDirect Technical Community on its TechCenter web site. Company officials said the PartnerDirect Technical Community was designed to add […]
By Guy Swarbrick, Senior Consultant, EMEA, Channel Enablers On the surface, it’s a difficult time for any vendor that sells to consumers through traditional retail channels. Household name retailers are disappearing on a regular basis: in the UK, Comet and Jessops have gone in the last six months, with HMV teetering on the brink; Virgin’s […]