Channel Relationships
Two-Thirds Of ISVs Say Partners Are Vital To SaaS Success
Avangate has released results of a Forrester Consulting commissioned study, the Technology Adoption Profile (TAP), which confirms the increasing role of the channel, especially in the emerging Software-as-a-Service (SaaS) space. The majority (79%) of ISVs surveyed reported that their channel partner program will play a strategic role in growing SaaS revenues. In addition, 66% of respondents said that channel partners […]
Props To The Channel: Partners Of The Year 2013
Following is a recent post from Eloqua’s It’s All About Revenue blog by Amy Bills, Director of Alliances Marketing at Eloqua. We’re thrilled to announce Oracle | Eloqua’s Agency Partners of the Year, and Rookie Partners of the Year for 2013! Congratulations to these agency partners, who consistently delivered on driving business, satisfying their customers, and participating proactively in co-marketing […]
Kaspersky Lab Execs Share Why Content Is Key For Channel Success
In February 2013, Kaspersky Lab announced a variety of enhancements and additions to its partner program, spotlighting a stronger focus on new rewards and lead generation strategies. During a follow-up interview, Chris Doggett, SVP of Corporate Sales, and Gary Mullen, VP of Corporate Marketing, both for Kaspersky Lab North America, discussed how these partner program […]
Verizon Launches Partner Program For Medium-Sized Businesses
Verizon Enterprise Solutions announced a new partner program designed to meet the needs of medium-sized businesses. The announcement was made at the 2013 Channel Partners Conference & Expo in Las Vegas. Members of the new program can utilize cloud solutions from Salesforce.com to collaborate with Verizon sales teams and manage marketing development funds, deal registration […]
Experience Matters In Success, Profitability
By Larry Walsh, Editor-in-Chief, Channelnomics Editor’s note: In light of a special editorial partnership, CMR is publishing a recent article from Channelnomics, written by Larry Walsh. It doesn’t matter if you’re talking to a $1 billion integrator or a Main Street VAR, the goal of every business in the channel is growth and profitability. While not every solution provider […]
Special Report: Retail Vertical Watch
Vendors, distributors, and software and service providers are itching to cash in on trends uncovered at the 2013 NRF BIG Show that are expected to influence the market throughout the year. Rightfully so: due to the economic recovery, retailers are more eager to research and buy solutions to help them keep pace with technological advancements […]
10 Tips To Optimize Webinar Attendance And Engagement
Many organizations leverage webinars to better connect and engage with partners, prospects and current customers. Findings from the MarketingProfs/Content Marketing Institute study, titled: 2013 B2B Content Marketing Benchmarks, Budgets and Trends, indicated that 59% of organizations currently tap webinars and webcasts as part of their content strategy. “By its very nature, a training initiative, whether […]
Zmags Launches New Partner Program
Zmags, a provider of commerce-enabled digital catalogs and publications, recently unveiled its new strategic partner program. The initiative was rolled out to help Zmags develop stronger relationships with e-Commerce, marketing and content management technology providers, and in turn, help retailers, publishers and brands create winning digital experiences.
Dell Channel Exec Shares Marketing And Enablement Strategies, Key Focus Areas For 2013
At the 2012 Dell World conference, CEO Michael Dell honed in on growth opportunities and goals for the company in the coming year. As we settle into 2013, Dell is striving to establish itself as a key provider for all things related to Cloud, security, networking and data centers/servers. And Dell is turning to its […]
Magento Focuses On Strengthening Partner Program
To ensure end-customers receive quality care and advisement in the area of e-Commerce, Magento is focusing on refining and improving its Solution Partner program. This is one of the many areas the company is honing in on as a result of increased demand for its Enterprise Edition offering. In fact, Magento will be “introducing innovations across […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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