Channel Marketer Report

Channel ROI

Symantec Sees 516% Increase In Deal Registration Size With Elastic Digital

Companies such as Symantec rely extensively on their partners to not only generate brand awareness, but also acquire a base of loyal and highly engaged customers. To build a strong customer base, however, partners must have the marketing savvy to drive engagement, conduct meaningful conversations and drive conversions. But according to internal research conducted by […]

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Brainshark Increases Global Reach With ICT123 Partnership

Brainshark, a cloud-based business presentations solutions provider, has announced that it will partner with IT and telecommunications company ICT123 to offer Brainshark products across Australia, New Zealand and Asia. Through the partnership, ICT123 will be reselling Brainshark’s suite of products, which includes Brainshark On-Demand, the Brainshark Content Portal and SlideShark Team Edition. The partnership will also help ICT123, […]

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CCI And PartnerPath Analyze The Art Of Partner Scorecarding

By Brian Anderson, Associate Editor In today’s marketplace, channel managers have to adapt to shrinking budgets and aggressive revenue goals by ensuring their companies are receiving maximum ROI from their partner programs. But many vendors in the channel still are not sure whether or not they are effectively measuring the worth of their partners. In […]

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GigeNET Offers Rewards For Referrals In New Partner Program

GigeNET, a full service hosting and DDoS protection solutions provider, has announced the launch of a new referral channel program. With the new initiative, GigeNET will reward partners with a commission for each customer referral, while delivering service to referred customers without any participation required from the referral partner. There are no prerequisites that need to […]

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Utilizing E-Learning To Drive Prosperous Partnerships

By Hayley Marnes, Global Head of Channel, Volume Within Volume, our philosophy for effective partner engagement is rooted in four key pillars: Gain, Train, Empower and Retain. Gain the partner, instill the knowledge and tools necessary to understand the business, empower them to transform this knowledge into real value for their business and drive revenue […]

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Ingram Micro Unveils Global Expansion Plans Following Record Year-Over-Year Growth

Ingram Micro, a wholesale technology distributor, has announced that its VentureTech Network (VTN) community is outpacing market growth in areas including IT infrastructure, networking and security. This ongoing growth and increased revenue will allow Ingram Micro to expand into the UK. In 2013, the VTN community has grown four-times more than the IT industry’s overall […]

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ForeScout Offers New ControlFabric Technology Partner Program

ForeScout Technologies, a network security solutions provider, has unveiled the new ControlFabric Technology Partner Program, which aims to urge developers, system integrators and customers to integrate CounterACT with other security and management systems. The new program allows ForeScout to better collaborate with hardware and software vendors, and in turn, find ways ForeScout CounterACT can help […]

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Dialog Edition From Marketo Aims To Ramp Up Email Personalization Efforts

The Problem: While email continues to be one of the most frequently used tools for businesses to engage with customers, marketers have fell into a routine that leaves email marketing campaigns repetitive and monotonous. And although email and analytics services providers help improve click-throughs, customer personalization is often inadequate or nonexistent. The Solution: Marketo will […]

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ViaWest Launches New Partner Program, Adds Colocation Services

ViaWest, a colocation services provider, have announced major enhancements to its Channel Partner Program, which offers agents, system integrators, Value Added Resellers (VARs) and brokers a flexible business model in which to leverage ViaWest’s IT infrastructure solutions. The announcement comes in response to channel partners’ heightened desire to add colocation services to their assortment of […]

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Macabe Associates Drives Growth, Lowers Marketing Costs With Zift Solutions

By Mary Abdian, CEO, Macabe Associates Like many channel partners, Macabe Associates has limited marketing resources. We have always had a hard time staying in front of our customers and getting them to contact us when they have questions or interest in Sage software applications. While we tried multiple tactics to attract prospects and drive customers […]

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