Channel Marketer Report

Channel ROI

ViaWest Launches New Partner Program, Adds Colocation Services

ViaWest, a colocation services provider, have announced major enhancements to its Channel Partner Program, which offers agents, system integrators, Value Added Resellers (VARs) and brokers a flexible business model in which to leverage ViaWest’s IT infrastructure solutions. The announcement comes in response to channel partners’ heightened desire to add colocation services to their assortment of […]

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Macabe Associates Drives Growth, Lowers Marketing Costs With Zift Solutions

By Mary Abdian, CEO, Macabe Associates Like many channel partners, Macabe Associates has limited marketing resources. We have always had a hard time staying in front of our customers and getting them to contact us when they have questions or interest in Sage software applications. While we tried multiple tactics to attract prospects and drive customers […]

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OpenText And ExactTarget Partner To Release Joint Solution

OpenText, an Enterprise Information Management (EIM) provider, announced last week that it has joined forces with ExactTarget, an SaaS marketing services company, to develop and sell a unified solution. The new offering, which combines the ExactTarget digital marketing platform and OpenText Digital Asset Management, was created to help enterprises find and deliver engaging and personalized […]

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NaviSite Partner Program Offers Detailed Sales Support Across Buying Cycle

NaviSite, a managed applications, messaging and cloud services provider, has formally announced the launch of its partner program. The program is designed to provide NaviSite partners with the ability to offer clients managed services via a competitive revenue model. NaviSite’s partners include business tools agency Avant Communications, managed service provider Pomeroy and IT services organization […]

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Sophos Sees Recognition In Light Of Channel Growth

Sophos has experienced significant growth since the beginning of 2013, highlighted by new Channel Chiefs in the Americas, and Australia and New Zealand. Additionally, a new MSP program and more than 1,600 new partners worldwide have helped amp up the organization, bringing the total number of active partners to more than 12,000. With the recent appointment of […]

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Addressing The Channel Marketing Challenge

By Dana Harder, Senior Editor In an environment that is increasingly competitive, many vendors are facing the same challenge: securing and maintaining mindshare among partners that are representing tens, or even hundreds, of other vendors. Regardless of a vendor’s channel strategy, organizations can garner long-term engagement and loyalty by empowering VARs to sell and market […]

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NetApp Partners With Launch International For GetSuccessful Initiative

By Jonathan Lee, Associate Editor Partnering has been a traditional practice for businesses to solve problems, supplement gaps and achieve specific strategy goals. With the dawn of the Information Age, solution providers that specialize in nurturing partnerships have been gaining much more visibility, assisting vendors in maximizing and optimizing their partner networks. NetApp partnered with […]

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AMP By MindMatrix Offers Marketing Automation To Channel Players

The Problem: Vendors, brands and manufacturers are looking to marketing automation tools to help streamline marketing and sales processes, and in turn, get a more cohesive view of channel-wide performance. However, to ensure adoption as well as consistent usage of these tools, organizations must provide a robust set of tools and solutions to help power […]

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FieldOne Exec Shares Best Practices In Partner Onboarding

An increasing number of organizations are striving to include added services and benefits to their hardware and software offerings. However, in addition to developing a consistent revenue model for all channel players, it is imperative that partners are equipped and empowered to sell all products and services to get maximum value from new opportunities.  In […]

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CampaignCore Helps Streamline Local Marketing Planning And Execution

The Problem: Brands and manufacturers rely on their partners and franchise owners to deliver quality experiences to end-user customers. A key facet of these exemplary interactions is providing timely offers, messages and other content that is relevant to target audiences and guides them along the browsing and buying journey seamlessly. However, marketing knowledge and skill […]

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