Channel Marketer Report

Channel ROI

OpenText And ExactTarget Partner To Release Joint Solution

OpenText, an Enterprise Information Management (EIM) provider, announced last week that it has joined forces with ExactTarget, an SaaS marketing services company, to develop and sell a unified solution. The new offering, which combines the ExactTarget digital marketing platform and OpenText Digital Asset Management, was created to help enterprises find and deliver engaging and personalized […]

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NaviSite Partner Program Offers Detailed Sales Support Across Buying Cycle

NaviSite, a managed applications, messaging and cloud services provider, has formally announced the launch of its partner program. The program is designed to provide NaviSite partners with the ability to offer clients managed services via a competitive revenue model. NaviSite’s partners include business tools agency Avant Communications, managed service provider Pomeroy and IT services organization […]

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Sophos Sees Recognition In Light Of Channel Growth

Sophos has experienced significant growth since the beginning of 2013, highlighted by new Channel Chiefs in the Americas, and Australia and New Zealand. Additionally, a new MSP program and more than 1,600 new partners worldwide have helped amp up the organization, bringing the total number of active partners to more than 12,000. With the recent appointment of […]

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Addressing The Channel Marketing Challenge

By Dana Harder, Senior Editor In an environment that is increasingly competitive, many vendors are facing the same challenge: securing and maintaining mindshare among partners that are representing tens, or even hundreds, of other vendors. Regardless of a vendor’s channel strategy, organizations can garner long-term engagement and loyalty by empowering VARs to sell and market […]

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NetApp Partners With Launch International For GetSuccessful Initiative

By Jonathan Lee, Associate Editor Partnering has been a traditional practice for businesses to solve problems, supplement gaps and achieve specific strategy goals. With the dawn of the Information Age, solution providers that specialize in nurturing partnerships have been gaining much more visibility, assisting vendors in maximizing and optimizing their partner networks. NetApp partnered with […]

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AMP By MindMatrix Offers Marketing Automation To Channel Players

The Problem: Vendors, brands and manufacturers are looking to marketing automation tools to help streamline marketing and sales processes, and in turn, get a more cohesive view of channel-wide performance. However, to ensure adoption as well as consistent usage of these tools, organizations must provide a robust set of tools and solutions to help power […]

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FieldOne Exec Shares Best Practices In Partner Onboarding

An increasing number of organizations are striving to include added services and benefits to their hardware and software offerings. However, in addition to developing a consistent revenue model for all channel players, it is imperative that partners are equipped and empowered to sell all products and services to get maximum value from new opportunities.  In […]

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CampaignCore Helps Streamline Local Marketing Planning And Execution

The Problem: Brands and manufacturers rely on their partners and franchise owners to deliver quality experiences to end-user customers. A key facet of these exemplary interactions is providing timely offers, messages and other content that is relevant to target audiences and guides them along the browsing and buying journey seamlessly. However, marketing knowledge and skill […]

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To Gate Or Not To Gate Content: Using Forms To Generate Quality Leads

With more buyers turning to content such as white papers, E-books and infographics to learn more about relevant industry trends and specific solutions, it’s natural for organizations to focus more on using these assets to generate leads than to educate prospects and drive advocacy. That is why so many companies are relying more on forms […]

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Kaspersky Lab Execs Share Why Content Is Key For Channel Success

In February 2013, Kaspersky Lab announced a variety of enhancements and additions to its partner program, spotlighting a stronger focus on new rewards and lead generation strategies. During a follow-up interview, Chris Doggett, SVP of Corporate Sales, and Gary Mullen, VP of Corporate Marketing, both for Kaspersky Lab North America, discussed how these partner program […]

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