Channel Marketer Report

Channel ROI

Simple Steps To Improve Web Results For Channel Marketers

By Garrett Geib, President, SkyRocket Group, Inc. I recently tried to contact a prospective technology solution provider to see whether they would be interested in the marketing services we offer. The company’s web site was badly in need of a refresh; the phone number listed on the page was incorrect and the copyright notice read […]

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Measuring ROI Of Partner Programs Increasingly Challenging For Channel Marketers

As the proliferation of media channels and content forms accelerates, channel marketers are taking a harder look at metrics to determine the ROI of campaigns and partner programs. While these metrics are vital to quantifying the efficiency of specific sales and marketing programs, industry experts say many corporations are not optimizing the benefits that come […]

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