Channel Marketer Report

Channel Technology

Check Point Incentive Program Rewards Engaged Partners With Learning Opportunities

An innovative incentive strategy is helping drive participation in a new channel program at Check Point Software Technologies. The program, called Check PointS, rewards solution providers with learning opportunities for completing activities that strengthen their relationships with customers. During a recent earnings call, Check Point CFO Tal Payne said that more than 70% of the […]

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ChannelWeek Webinars To Offer Expert Insights On Helping Partners Engage Modern B2B Buyers

Channel Marketer Report (CMR) and Demand Gen Report (DGR) are hosting their second annual ChannelWeek, a digital event addressing the opportunities companies have to better align their channel programs with partners and customers too. The webinar series, Powered-Up Partners: Tactics & Tech To Supercharge Your Channel Network, will provide experienced channel marketers and demand gen professionals still honing their channel […]

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Forrester Provides Overview Of Channel Incentive Solution Providers; Selection Process Recommendations

In a Forrester report published earlier this year, Jay McBain, principal analyst – channel, partnerships & alliances, reminded channel leaders of the significant benefits that well-planned incentive programs supported with modern incentive management solutions can deliver. Firms that successfully deploy the right mix, level, and cadence of incentives can: Improve revenue and profit generated by […]

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Salesforce Enhances PRM Solution With New Analytics, Self-Service And Collaboration Capabilities

Salesforce has introduced three new features to its partner relationship management (PRM) solution. The enhancements are designed to remove channel sales friction by delivering intelligent insights and visibility to partners to help drive their growth. Einstein Analytics for Partners helps partners identify and prioritize leads by surfacing AI-driven insights. Powerful data mining capabilities within Einstein […]

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Channel Partners Seek To Be Better Marketers Of Their Own Brands & Vendors Too

Compelling partners to play a bigger role in lead generation may be a lighter lift for channel leaders. According to several surveys and reports released earlier this year, channel partners are making a greater effort to learn marketing basics, engaging with vendor through-channel marketing automation tools and services, and even making their own investments in […]

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Micro Focus Builds New Portal Experience To Support Unified Partner Program

Micro Focus, the giant software and information technology company, has launched a new partner portal to support its recently unified legacy partner programs. The new portal is designed to streamline and simplify the way partners engage with the company. Since Micro Focus merged with Hewlett Packard Enterprise (HPE) software in 2017, it hosted two separate […]

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WorkSpan Announces Integration Of Ecosystem Cloud Platform With Microsoft Dynamics 365

WorkSpan, an ecosystem cloud platform provider, in collaboration with Microsoft is enabling Microsoft Dynamics 365 customers to take better advantage of the growing ecosystem of partners engaged in build-with, market-with, and sell-with motions to accelerate innovation and bring joint solutions to their customers. With the integration of the WorkSpan platform, Microsoft Dynamics customers can orchestrate […]

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Zift Expands Strategic Alliance Program With New Partners In EMEA And The Channel Company

Zift Solutions, an enterprise channel management technology provider, is expanding its new strategic alliance program, the Zift Zone, into EMEA with the addition of bChannels, Blueprint CPQ, and LeadFabric. The Zift Zone is a marketplace connecting Zift customers to trusted and certified agencies, technology, and service providers, all of whom drive channel success. Zift also announced that The […]

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With Acquisition Of Averetek, E2open Extends Family Of Channel Support Solutions

E2open, a business systems solutions provider, has expanded its family of channel support solutions with the acquisition of Averetek, a through-channel marketing automation technology vendor. With the acquisition of Averetek, E2open offers businesses “unprecedented visibility and control of their indirect channel,” the company said in a press release. Averetek enables companies to engage their diverse […]

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CMR Names Leading Channel Practitioners, Industry Experts To Advisory Board

Channel Marketer Report (CMR) has assembled an editorial advisory board to help identify and understand the topics and trends most important to modern channel professionals. The quickening evolution of channel models, the expansion of partner ecosystems, and the ongoing development of robust channel management technologies has created a demand for sharper and more experienced insights […]

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