Channel Marketer Report

Channel Technology

As Purpose-Built PRM Technology Proves Value to Vendors, More Solutions Flow to Market

The days of channel executives cobbling together a stack of off-the-shelf and home-grown solutions to just barely support their staff and partners seem to be coming to an end. With indirect sales team accounting for the lion’s share of B2B revenue, vendor demand for high-performing, purpose-built channel solutions is being met by a growing number […]

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Channel Marketing Track Added to B2B Marketing Exchange Agenda

The B2B Marketing Exchange a premier event for marketers managing the complex sales cycles and group buying realities common today, is expanding its 2018 agenda to include sessions and workshops on channel marketing. “Considering that as much as 65% to 75% of all B2B revenue is generated through indirect sales teams, it’s critical that all […]

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Infographic: How PRM Enhances Every Step of the Partner Journey

Partner relationship management creates a frictionless, contemporary partner experience that ensures the best partners want to work with you, optimizes your mutual performance and accelerates indirect revenue. This interactive infographic, published by Impartner, highlights 10 keys elements of the partner journey. For example, it offers information on how modern PRM technology: Accelerates partner on-boarding and […]

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Vendors Boost Concierge Services to Attract and Support Resource-Strapped Partners

Despite the development of user-friendly partner relationship management solutions, channel marketing management technology, and increasingly intuitive portals intended to make it easier for partners to work with the vendors they represent, brands are finding it necessary to offer even more personal touches. Concierge programs, which can range from answering simple questions about accessing those partner […]

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With ZINFI Support, NEC and Partner Teleco Collaborate To Successfully Seize Sudden Opportunity

When a partner recognizes a major opportunity for a vendor to benefit from an unexpected market opportunity, success can hinge on the ability of the brand to help the partner react quickly, efficiently, and effectively. Challenges When Toshiba announced that it was exiting the telecommunications business – suddenly leaving a number of dealers without a […]

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The Integration Imperative: Why Channel Partner Processes and Technologies Must Be Silo-Free

Laz Gonzalez, Chief Strategy Officer at Zift Solutions With the channel in a constant state of flux, it’s no wonder that today’s CMOs are dealing with more demands, complexities and technology than ever before. Channel technology vendors have been quick to deliver all sorts of software and solutions to help (and win the business of) […]

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WorkSpan Announces General Availability of Its Marketing Network Solution

WorkSpan has announced that its new marketing network which enables vendors and their partners to rapidly execute joint marketing programs is now generally available. The company, which was founded in 2015, introduced the network in an early availability program that included SAP, Intel, CenturyLink and Infosys. “Companies need to engage with thriving ecosystems of partners […]

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Mindmatrix PRM Software Now Integrates with Zoho CRM

Mindmatrix, the supplier of a fully integrated platform offering complete sales and marketing enablement for direct and indirect sales, announced that its partner relationship management (PRM) software now integrates with Zoho CRM. The integration with Zoho allows bi-directional synchronization of lead data and opportunities between the two platforms. As a result, any opportunity created in […]

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PRM, By Any Name, Could Benefit From More Integration with CRM

By Robert DeSisto, Chief Value Officer at Salesforce Partner Relationship Management (PRM) applications have been around for 18 years, yet have struggled to take hold in the market. Over the same period, CRM spend has seen explosive growth across every industry in companies small to large. So with one third of the world’s business generated […]

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Impartner Raises $15 Million in Funding from Emergence Capital

Impartner, a leading partner relationship management (PRM) company, announced the closing of a $15 million round of funding from Emergence Capital, a venture capital firm focused on early and growth-stage enterprise cloud companies. Impartner will use the funding on research and engineering to continue to advance its flagship Impartner PRM solution. The company will also invest in […]

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