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Channel Technology

Digital Transformation Platform Provider Q2E Awarded Gamification Patent

Q2E, provider of a cloud-based digital transformation platform, has been awarded a second U.S. Patent in the area of gamification. The patent covers expanded features, including the ability to pull data from third-party applications such as CRM, engineering, sales and operations which can then be used in accumulating and calculating points. Managers and administrators can […]

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Partner Program Technology And Services Companies Form Channel Marketplace

The Channel Marketplace, an online and human-driven resource that enables technology vendors to access solutions and expertise that address their indirect go-to-market opportunities and challenges has been formed by a group of 10 channel technology and services companies. The Channel Marketplace features a concierge service, in which real people will help technology vendors and channel […]

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Zift Offers Channel Care Package To Help Companies Cope With COVID-19 Disruption

Written by Marjorie Romeyn-Sanabria, Contributing Editor Enterprise channel management provider Zift Solutions has announced the launch of a comprehensive care package for its customers and B2B suppliers amid the COVID-19 crisis. This includes a new developer portal called DevZone, a channel-focused podcast called “ChannelChatterLIVE,” virtual customer training and a partner outreach and channel program called Health Checks. For […]

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Okta Strives To Boost Partners’ Digital Marketing Capabilities With New Marketing Hub

At the end of March, Okta, an independent provider of identity solutions for the enterprise, announced major updates and additions to its Okta Partner Connect program. “Our ecosystem continues to expand globally, through new strategic initiatives and an enhanced focus on distribution,” said Patrick McCue, Okta’s Senior Vice President of Worldwide Partnerships, in a press release. “We […]

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Channel Leaders, Partners Aligned On Marketing As Critical COVID-19 Response

Channel leaders and partners are generally aligned on strategies to address the impact that the COVID-19 pandemic is having on their businesses, according to two recent surveys by The 2112 Group, a business strategy and research firm. While the vast majority of channel leaders are committed to leaving their marketing budgets unchanged, partners plan to be […]

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Channel Foundations: A Back To Basics Guide for Channel Leaders

The channel didn’t need a pandemic to compel channel leaders re-think how they go to market through and with their partner ecosystems.  To successfully cross the paths of business-unit decision makers on their anything-but-Waze-directed buyer’s journey, vendors and their partners have had to become increasingly agile and spontaneous. But to ensure that vendor and partner […]

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Webinfinity Expands Executive Team With Business Development, Marketing VPs

Webinfinity, a provider of SaaS-based solutions for driving personalized engagement at scale, has expanded its management team. Phil Iserino has been named VP, Business Development overseeing relationships with prospective enterprises looking to expand their revenue through increased engagement with partners, customers or even internal employee teams. Elizabeth Chaney has been named VP Marketing with a […]

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Allbound PRM Solution Can Automatically Sync Data With HubSpot Platform

Allbound, a partner relationship management solution provider, has launched a new integration for HubSpot. Through the integration, companies can now automatically integrate partner sourced contacts and opportunities from Allbound and sync data inside the HubSpot platform. HubSpot is a leading growth platform with more than 74,300 total customers in more than 120 countries using its software, […]

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B2BMX Speakers: Evolving Buyer Journeys, Shifting Partner GTM Plans Require New Channel Strategies

With more than 75% of commercial transactions flowing through indirect channels, few companies have the option to not focus more attention on optimizing their partner sales and marketing programs. But as channel experts stressed in the eight sessions included in the Channel Marketing agenda of last month’s B2B Marketing Exchange in Scottsdale, planning, implementing and […]

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Spark Your Channel Platform To Simplify Personalizing, Sharing Video Assets

Channel marketing expert Heather K. Margolis, founder and CEO of Channel Maven Consulting, has launched a new company, Spark Your Channel, to offer a marketing automation platform enables channel partners’ sales and marketing teams to quickly and easily personalize and share vendor-provided multimedia content, such as webinars, podcasts and especially video. Research from CMR’s sister publication Demand Gen […]

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