Channel Technology
SproutLoud Partners With Acoustic To Offer Distributed Marketing Solutions On Open Platform
SproutLoud, a leading distributed marketing platform provider, and Acoustic, a marketing cloud platform provider, today announced their strategic go-to-market partnership to offer premier, purpose-built distributed marketing solutions on an open marketing platform. The two companies will collaborate to develop a through-channel solution leveraging SproutLoud’s expertise and the Acoustic Marketing Platform. SproutLoud and Acoustic have built […]
Channel Veteran Salvatore Patalano Joins Mindmatrix As Partner, CRO
Mindmatrix, a provider of channel and sales enablement solutions via a single platform, announced that veteran channel executive Salvatore Patalano has joined the company as partner and chief revenue officer. Patalano was most recently chief revenue officer at Lenovo Software – the commercial software division of PC manufacturer Lenovo, where he was responsible for sales, […]
Impartner Expands Channel Enablement Solution Offering With Acquisition Of TIE Kinetix’s TCMA Business
Impartner, a pure-play partner relationship management (PRM) and channel management platform provider, will acquire the through-channel marketing automation (TCMA) business from partner automation solutions provider TIE Kinetix. With this acquisition, which includes TIE Kinetix’s full suite of contemporary brand control and demand generation technologies, Impartner will provide a more holistic channel management platform to help companies […]
Folloze Appoints Randy Bransche VP Of Marketing
Folloze, a personalized marketing technology provider, has named of Randy Brasche as its Vice President of Marketing. Brasche will lead Folloze’s product marketing, demand generation, and brand-building programs, driving category awareness and growth for the Folloze platform. Folloze technology supports a variety of B2B marketing strategies, including channel partner programs. The company offers solutions that […]
Jay Dettling, Former Adode VP, Global Partners, Joins Ansira As CEO
Ansira, a marketing agency and provider of channel marketing solutions and services, has appointed Jay Dettling its chief executive officer (CEO.) Laurie MacLaren, who previously served as CEO, in addition to her role as Chief Financial and Operating Officer, will remain as CFO/COO on the Ansira executive team. In his new role, Dettling will be […]
Manufacturing Industry Partners, Dealers Spend Less On Marketing Activities
Channel partners and dealers in the manufacturing industry are spending substantially less on marketing than a cross-industry average, according to data collected by BrandMuscle, a provider of integrated local and channel marketing solutions. The shortfall in spending was partially attributed to a lack of confidence among channel partners and dealers that brands are properly committed […]
Latest ZINFI Platform Supports Fully Automated, Attribution-Driven TCMA Capabilities
ZINFI Technologies, a unified channel management (UCM) solutions provider, has launched the newest version of its next-generation adaptive SaaS (aSaaS) platform, version 11. The new platform includes an advanced set of applications for its through-channel marketing automation (TCMA) solutions. Campaign canvass—an advanced multi-touch, drag-and-drop campaign creation tool — allows organizations selling through the channel to […]
Cohesity Enhances Channel Program To Recruit, Support Strong Partner Stable
Cohesity, a data management solution provider, has enhanced its channel partner program to meet the growing opportunities for partners globally. The program focuses on simplicity and transparency, with streamlined processes for incentives and market development fund (MDF) management, generous bonuses for bringing in new customers, as well as the ability to clearly differentiate partner capabilities. “Our enhanced […]
Impartner Promotes Kerry Desberg To CMO
Impartner, a channel management platform provider, has promoted Kerry Desberg to Chief Marketing Officer (CMO). In this role, Desberg will be responsible for leading the strategy, planning and development of Impartner’s global marketing initiatives, continuing to build a worldwide marketing organization that can support the company through its next phase of growth. Desberg, who was previously Impartner’s […]
To Optimize Client List Sharing With Partners, You Gotta Start With Building Trust
By Sean Blanda, Director of Content, Crossbeam For such a touch-and-go relationship, it’s funny we call it “channel partnership.” Most partner relationships are a bit of a dance. We want to help one another, but there’s a bit of a mistrust at play. In a perfect world, you and your partner would both share all […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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