Moderating a panel of channel-fluent marketing agency executives at the B2B Marketing Exchange conference in Scottsdale last month, Jay McBain, Forrester’s principal analyst – channels, partnerships and alliances, cited a single stat that clearly demonstrates the important role agencies play in channel programs. According to McBain, Forrester is predicting a 25% CAGR for channel marketing […]
Allbound, a partner relationship management platform provider, has appointment Daniel Graff-Radford as the company’s chief executive officer. Graff-Radford, who was most recently the chief strategy officer at OnSolve, is an 18-year tech company veteran with a successful track record of growing and operating both private and public companies. “We are very pleased to have Daniel join […]
The thought that an unexpected illness or accident could ruin a vacation may cross the mind of many travelers. But Seven Corners, an international travel insurance and specialty benefit management company, is piloting a new program to help its ecosystem of independent brokers – more than 4,000 strong — advise travelers that the financial risk […]
Three different channel technology companies have formed a partnership to help their shared customers achieve a higher return on investment in the solutions they offer. The companies that comprise the Channel Collective are Channel Mechanics, a channel automation platform provider, Vortex 6, which offers SaaS solutions that automate multi-vendor partner program compliance, and iasset.com, a […]
By Trae Clevenger, chief strategy officer, Ansira There’s a quiet evolution taking place in channel marketing. Brands that want to boost local marketing impact have realized that they need to better equip their channel partners to meet the expectations of empowered consumers who demand seamless brand experiences, whether online or in-store. And brands are accomplishing […]
360insights, a global channel incentives provider offering consumer and channel rebates, SPIFF programs, MDF & co-op ad processing and channel insights, has acquired MTC Performance, a sales incentive solutions company. MTC’s solutions focus on sales transactions, the end of the channel value chain, gathering rich data on the customers, the sellers, the products or services […]
SproutLoud, a leading SaaS-based through-channel marketing automation platform provider, has added customized marketing analytics dashboards as an integral part of its comprehensive solution. The ability to customize dashboards allows brands to quickly access relevant data about their distributed marketing efforts with partners, retailers, dealers, agents, distributors and franchisees who sell their products in local markets. Brands […]
Channeltivity, a leading provider of partner relationship management (PRM) software, has released the Channeltivity HubSpot edition, enabling organizations that depend on HubSpot customer relationship management (CRM) to seamlessly access their channel partner data. With the HubSpot Edition, channel managers can view, track and report on channel data from within HubSpot. The HubSpot Edition was designed to enable […]
Vistex, a supplier of go-to-market software, has received a minority equity investment of an initial $65 million, and up to an additional $40 million, for future strategic acquisitions from Accel-KKR (AKKR), a technology-focused private equity firm. Founded in 1999, Vistex is a worldwide operation with 20 offices, 1,500 employees and nearly $250 million in revenue […]
Only 23% of IT channel partners with between five and 10 employees say they accessed or used a brand-provided marketing platform on a monthly basis in the last year. According to a compilation of three surveys of IT channel partners generating less than $10 million annually, lack of time is the primary reason marketing platforms […]