Protecting brand integrity is mission-critical to optimizing market positioning and differentiation. But for companies that rely heavily on channel partners to market and sell their products and services, loosening the reins on their co-branding guidelines might be a good idea. In an article written for Channel Marketer Report earlier this year, Mike Moore, VP of Channel Strategy at Averetek, […]
Winn Technology Group and Averetek have entered into a strategic partnership, establishing collaborative marketing solutions for clients in the technology sector. The partnership between Winn and Averetek will expand the combined expertise of both firms in the channel marketing arena. Averetek, a provider of channel marketing software, has enhanced its lead generation platform with the […]
Zoom, an enterprise video communications technology provider, has introduced a new channel charter featuring a series of initiatives designed to make the experience of working with the company easier and more profitable for reseller and referral partners. The channel charter is a focal point of Zoom’s program to expand its global footprint, grow into new customer […]
Xerox is enabling its channel partners with a new set of marketing resources to help them market and sell the company’s managed print services and its ConnectKey-enable workplace assistants. The new resources and a re-designed partner portal reinforce Xerox’s commitment to deliver value-added benefits to its channel partner community, the company said. Now mobile-friendly and […]
Stephen Ceplenski has joined Allbound, a partner relationship management (PRM) software provider, as Chief Growth Officer. Most recently, Ceplenski was Global Vice President of partner success and partner marketing at Marketo. Ceplenski joins Allbound at a time when market watchers see sales of PRM solutions and related technologies growing substantially. For example, earlier this year […]
Enabling partners to play a bigger role in marketing their own brands, as well as those of the vendors they represent, was a common theme in the presentations made during ChannelWeek, a week-long webinar series hosted by Channel Marketer Report and its sister publication, Demand Gen Report (DGR). To ensure that established or new indirect […]
As Forrester Research reported earlier this year, companies are expected to make significant investments in their partner marketing technology, pushing sales of through-channel marketing automation solutions to $1.2 billion through 2023. But to ensure that their teams know how to optimize these tools, companies are making additional investments to build teams with sharper channel management […]
ZINFI Technologies, Inc., a provider of unified channel management (UCM) solutions, through-channel marketing automation technology and partner relationship management (PRM) platforms, has launched a set of next-generation, do-it-yourself capabilities for its partner relationship management SaaS application. The new capabilities were developed to address issues resulting from the rapid evolution of channel marketing automation, said the company […]
Enterprise channel management solution provider Zift Solutions has added a partner configurable connector to Datto’s Autotask Professional Services Automation (PSA) system. The new connector drives partner engagement and channel sales by enabling seamless data transfer for through-channel marketing automation (TCMA). Datto empowers small and medium-sized businesses with enterprise-level technology. Zift’s new connector to Datto’s Autotask […]
Averetek, a provider of channel marketing software, has integrated its solution with SocialPort, a social selling platform provided by rFactr. With this integration, Averetek customers have access to a robust solution that automates the sharing of highly targeted content with their channel partners. SocialPort also provides the data and analytics necessary to optimize social selling […]