Channel Technology
ChannelChat: For Channel Chiefs, Job Security May Require a Little Technology
It’s not like the office of every channel chief is equipped with a revolving door. But according to research by Forresters’ Jay McBain, principal analyst of global channels, newly appointed channel chiefs may not want to order the big box of business cards. According to McBain, the average tenure of a channel chief is a […]
ZINFI Boosts Revenue in 2017; Expands Global Footprint
ZINFI Technologies, Inc., a leading provider of Unified Channel Management (UCM) solutions, announced it ended 2017 with 72% revenue growth in its software business and a significant increase in profitability as the result of multiple new customer acquisitions and renewals of existing software and services contracts. “It’s been another great year, and the results speak […]
Channel Stack Universe Expands Even As M&A Activity Climbs
The number of companies offering channel solutions is on the rise, according to research by Jay McBain, principal analyst, global channels at Forrester. By his count, the channel industry technology stack consists of 83 companies across eight operational categories. These categories include: Channel data management Channel finance, pricing, and inventory Channel incentives and program management […]
What Happens When You Build It — And They Don’t Come? The Case for Partner-First Channel Marketing Portals
By Cameron Avery, Senior Vice President of Business Development, Zift Solutions We all know the famous line from the film Field of Dreams: “If you build it, they will come.” While that magic may work with the ghosts of baseball, it doesn’t hold up with channel partner marketing portals. Far too many channel organizations discover this […]
It’s Time to Get Better Returns on Your Channel Capital Investments
By Ted Dimbero, Co-founder and Senior VP Services and M&A, Zyme Selling through indirect channels can sometimes feel like the blind leading the blind. Resale partners’ sales and supply data are available, but much of it is manually collected, months old and plagued with errors. Companies that leverage channel sales compensate for these inefficiencies with large […]
Zift Acquires Elastic Grid; Deepens Concierge and Managed Services Offerings
Zift Solutions, a leading supplier of enterprise channel management solutions, has acquired Elastic Grid, a cloud-based channel marketing platform backed by creative services. “With the acquisition, Zift furthers its commitment to delivering the very best technology, services and support to drive real channel success for customers — and solidifies its position as a forward-thinking channel […]
Allbound Appoints New President, Secures Round of Venture Funding
Allbound, a leading partner relationship management (PRM) platform, has named Mike Chadwick as the company’s Chief Executive Officer. A veteran tech executive, Chadwick is taking the helm from Allbound founder Scott Salkin, who will remain on the board of directors and serve as Chief Innovation Officer, focusing on product and brand strategy. Allbound also announced […]
Case Study: To Win SMB Business, Xerox Overhauls Channel Partner Platform
With more than 5,000 partners helping to boost Xerox’s global annual sales to $11 billion, it’s hard to imagine that the enterprise operated anything less than a well-run channel program. But when the company determined that the small and midsize business segment represented a significant opportunity for growth – and that 75% of the overall […]
Channeltivity Adds Channel Partner Training and Certification Function to Its PRM Solution
Channeltivity has introduced a channel partner training and certification module to its cloud-based partner relationship management (PRM) solution. The new module was designed to deliver the rich functionality of a learning management system that is tailored to the unique needs of channel programs and available directly from their full service partner management hub. By seamlessly […]
Aprimo Advances Distributed Marketing Platform with Robust Local Digital Advertising Engine and Lead Nurture Enhancements
Aprimo, a global leader in enterprise marketing operations and through-channel marketing automation (TCMA) technology, has enhanced its Aprimo Distributed Marketing product enabling it to propel automation and scalability of localized integrated marketing campaigns. The new features advance the solution’s ability to enable channel partners to easily execute local ad campaigns and generate more sales-ready leads by aligning […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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