Channel Marketer Report

Channel Technology

WorkSpan Announces General Availability of Its Marketing Network Solution

WorkSpan has announced that its new marketing network which enables vendors and their partners to rapidly execute joint marketing programs is now generally available. The company, which was founded in 2015, introduced the network in an early availability program that included SAP, Intel, CenturyLink and Infosys. “Companies need to engage with thriving ecosystems of partners […]

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Mindmatrix PRM Software Now Integrates with Zoho CRM

Mindmatrix, the supplier of a fully integrated platform offering complete sales and marketing enablement for direct and indirect sales, announced that its partner relationship management (PRM) software now integrates with Zoho CRM. The integration with Zoho allows bi-directional synchronization of lead data and opportunities between the two platforms. As a result, any opportunity created in […]

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PRM, By Any Name, Could Benefit From More Integration with CRM

By Robert DeSisto, Chief Value Officer at Salesforce Partner Relationship Management (PRM) applications have been around for 18 years, yet have struggled to take hold in the market. Over the same period, CRM spend has seen explosive growth across every industry in companies small to large. So with one third of the world’s business generated […]

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Impartner Raises $15 Million in Funding from Emergence Capital

Impartner, a leading partner relationship management (PRM) company, announced the closing of a $15 million round of funding from Emergence Capital, a venture capital firm focused on early and growth-stage enterprise cloud companies. Impartner will use the funding on research and engineering to continue to advance its flagship Impartner PRM solution. The company will also invest in […]

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Zyme, the CDM Company, Completes Acquisition of Incentive Management Firm, CCI

Zyme, a leading channel data management company, has acquired CCI, the channel incentives management firm. With the acquisition, Zyme now offers its customers the added capabilities of a comprehensive data-driven incentive management solution supporting rebates, MDF, co-op, SPIFS, and referrals. The purchase of CCI is in line with Zyme’s mission to create “the new smart […]

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Zift Solutions And Relayware Reach Merger Agreement To Provide End-To-End Channel Platform

Zift Solutions, a channel marketing automation provider, and Relayware, a partner relationship management (PRM) software provider, have reached a merger agreement. Pricing details of the intended merger were not disclosed.

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Allbound Strives to Expand Channel Pie with Free Offer of Partner Sales Acceleration Solution

Allbound, a leading Software-as-a-Service (SaaS) Partner Sales Acceleration solution provider, announced the availability of a free version of its cutting-edge platform. Offered to vendors with up to five partners, Allbound’s new Initiate package supports small or emerging channel programs with the capabilities typically built into PRM systems used by much larger organizations. “A channel partner […]

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Aberdeen Data Shows Companies With Partner/Channel Management Technology Out-Perform Non-Users

Companies that have implemented partner channel management technology are out-performing non-adopters in key areas such as customer retention, lead acceptance rates and marketing contrition to revenue. According to a recent report by the Aberdeen Group, the impact on the bottom line is significant. Companies that report using partner channel technology improve overall revenue at a […]

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Datto’s MarketNow Program Offers Concierge-Supported Marketing Automation Platform to MSP Partners

Datto, Inc. a leading provider of total data protection solutions, announced the official launch of a new global marketing automation platform to support its 6,000 managed service providers (MSP). MarketNow, which is being run on the MindMatrix platform, enables partners to utilize pre-written content to create campaigns, social media posts, web pages and branded collateral. […]

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Driving Channel Success Through Increased Partner Engagement

By Veronica Brunwin, Relayware Chief Product Officer Top channel managers are acutely aware that the Pareto Principle (often called the “80/20 rule”) applies to channel partner productivity. It’s long been known that typically 80% of business is generated by 20% of channel partners. The most obvious effects of the 80/20 rule in a channel program […]

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