Channel Technology
Tackle.io Partners With Microsoft To Support ISV Sales In Azure, AppSource Storefronts
Tackle.io, a software company offering solution providers a platform to remove friction in the B2B software buying and selling process, has entered a strategic partnership with Microsoft. The company will support independent software vendors (ISVs) scale revenue through the Microsoft commercial marketplace, which includes the storefronts Azure Marketplace and Microsoft AppSource. With Tackle’s no code […]
TrackStreet Adds Portal Product To Authorized Partner And Resale Policy Platform
TrackStreet, a MAP Policy, UPP, authorized partner, and resale policy platform, has launched a partner portal product, a self-service online platform that automates building and managing reseller partner relationships. The solution is described as central hub where vendors can communicate with their resale partners. The portal’s electronic workflow facilitates the registration of new resale partners […]
B2BSMX To Explore Go-To-Market Potential Of Channel Partner Programs
The B2B Sales & Marketing Exchange (B2BSMX) returns to the Encore Boston Harbor, August 8-10. The event, co-hosted by sponsored by Demand Gen Report and Channel Marketer Report, features a full agenda of keynotes, breakout sessions and workshops addressing the new roles and changing processes B2B sales and marketing teams need to master to address […]
Zift Solutions Launches Integration Between ZiftONE and Microsoft Dynamics 365
Zift Solutions, a provider of partner relationship management (PRM) and through-channel marketing automation (TCMA) software, announced a collaboration with Microsoft Dynamics 365 to offer an integrated technology solution for partner programs. By eliminating the tracking of data in multiple platforms, companies with channel partner programs will now be able to manage data seamlessly between ZiftONE […]
LiveVox’s New Channel Program Offers Robust Partner Marketing Support Package
LiveVox, a cloud-based provider of customer service and digital engagement tools, has launched a new channel program. The program, ACTivate, provides LiveVox’s new and existing partners, including master agents, technology solution brokerages, solution providers, and managed service providers with tools to market and sell the company’s blended omnichannel capabilities to new customers. “We’ve seen incredible […]
Automation Gives You Time To Build Strategic Relationships With Partners
By Gary Sabin, Vice President of Product Management at Impartner We’ve been saying it for two years now. These are unprecedented times. And it seems like each day or week gets more and more unprecedented. Because companies have focused so much on remote work over these past two years, the digital transformation has leaped forward […]
Impartner Expands PRM Platform Capabilities To Accelerate Digital Transformation For Mid-Size Companies
Impartner, a channel management platform and Partner Relationship Management (PRM) provider, has expanded the capabilities of its solution to enable mid-market companies and their partners to interact and transact with custom data. Also launching with Impartner’s enhanced PRO solution with code-free customization is the company’s new MDF Complete, a PRM end-to-end solution to manage Marketing […]
360insights Acquires Webinfinity, Expanding Its Offering Of Channel-Enabling Solutions
360insights has acquired Webinfinity, the ecosystem management platform, after purchasing a minority stake in the company earlier in 2021. Webinfinity’s engagement automation solution and portal technology will be fully integrated and rebranded as 360ecosystems. With the acquisition, 360ecosystems will enable brands to manage, influence and engage their complex channel ecosystems with an intelligent application that […]
Business Leaders Virtually Unanimous In Forecast That Partner-Attributed Revenue Will Rise
B2B executives are nearly unanimous in their expectation that indirect sales and marketing programs will drive more revenue in 2022. According to the results of the second annual “Channel/Partner Marketing Benchmark Survey” conducted by Channel Marketer Report and Demand Gen Report, fully 96% of respondents expect to increase revenue directly attributed to their partner ecosystems […]
CRN Parent, The Channel Company, Acquires bChannels, A Global Partner Marketing Firm
bChannels, a global channel marketing company, has been acquired by The Channel Company, the parent of CRN. The deal expands The Channel Company’s digital marketing services, adding 150 employees focused on digital marketing services in the United Kingdom, Spain, Malaysia, U.S. and Australia. bChannels maintains a database of 660,000 partners in 208 countries, and supports […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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