Channel Marketer Report

Co-op / MDF Programs

SproutLoud Launches Customized Marketing Analytics Dashboards

SproutLoud, a leading SaaS-based through-channel marketing automation platform provider, has added customized marketing analytics dashboards as an integral part of its comprehensive solution. The ability to customize dashboards allows brands to quickly access relevant data about their distributed marketing efforts with partners, retailers, dealers, agents, distributors and franchisees who sell their products in local markets. Brands […]

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Sectigo Boosts Partner Marketing Support with Enhanced Channel Program

Sectigo, a commercial certificate authority and a web security solutions vendor, has made comprehensive improvements to its channel partner program. By further equipping its already-thriving channel of partners worldwide with additional tools and incentives, the company’s goal is to enable them to expand into new segments within the cybersecurity market. Last July, Sectigo credited significant […]

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How To Defeat 4 Large Barriers To Effective Local Marketing

By Kellie Auman, Marketing and Communications Director, LogicBay Because brands of all sizes — even national- and global-level organizations — are focusing more attention on local marketing, this is a good time to start thinking along those lines. If you and your indirect sales network aren’t prepared to focus more marketing activity on local efforts […]

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Pooling MDF From Multiple Vendors Helps Partners Make Bigger Splash

By combining allocations of several MDF programs into a single pool of marketing dollars, partners large and small are making more effective and efficient use of resources many companies often leave on the table. MRP, a marketing and sales agency, has successfully managed multi-vendor MDF programs for partner companies. Devon Day Wellbrock, senior vice president, […]

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Channel Sessions At B2B Marketing Exchange To Help Partner Marketers Chart New Program Road Maps

Channel marketing will be well-represented at the B2B Marketing Exchange (B2BMX) as the conference moves to a new venue, the Hyatt Regency Scottsdale, February 25 – 27. The channel marketing track, which was added to the conference last year, has been expanded to include eight sessions and a workshop. Laz Gonzalez, chief strategy officer, Zift Solutions, returns to […]

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Forrester Infographic Provides Overview of Expanding Ranks of Channel Software Providers

Forrester Research has published an infographic offering a fairly comprehensive view of the companies providing channel software today. The 106 companies, ranging from large enterprise software vendors to start-up providers of point-solutions, are grouped into six major categories supporting: Partner relationship management (PRM) Through-channel marketing automation (TCMA) Channel incentives and program Channel data management (CDM) […]

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Vendors Say Slow Adoption of Data Management, Digital Marketing Best Practices Will Impede Success of Small and Midsize Partners

The successful collection, management and analysis of data will be critical to the success of small and medium channel partners in 2019, according to a recent survey by the Channel Institute, a training and certification body for channel business professionals. Channel marketers continued to raise concerns about the ability or interest of their small and […]

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Partner Incentives Management: Best Practices Guide

Well planned partner incentive programs can help vendors build trust with their channel partners and increase partner engagement. With offers ranging from rebates, market developing funds (MDF), incentives for key activities, demonstration subsidies and promotion incentives, partner incentive programs can strengthen channel relationships and boost revenue for both the partner and the vendor. This booklet […]

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Xerox Reinforces Commitment to Partners with New Marketing Resources, Re-Designed Portal

Xerox is enabling its channel partners with a new set of marketing resources to help them market and sell the company’s managed print services and its ConnectKey-enable workplace assistants. The new resources and a re-designed partner portal reinforce Xerox’s commitment to deliver value-added benefits to its channel partner community, the company said. Now mobile-friendly and […]

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Unitrends Refreshes Channel Program with New Portal, MDF Plan, and Advisory Board

Unitrends, the supplier of all-in-one enterprise backup and continuity solutions, has refreshed its channel and alliance program with new tools and resources to help channel partners accelerate the growth of their businesses. Unitrends, which has a long-standing history as a 100% channel sales company, has more than 2,000 partners worldwide. The re-launch of the Unitrends Global […]

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