Channel Marketer Report

Co-op / MDF Programs

Cisco Enhances Marketing Velocity Program To Follow B2B Buyers’ Digital Journey

For any channel marketer trying to compete with Cisco’s Marketing Velocity program, the IT, networking and cybersecurity solutions provider isn’t making it easy. In addition to connecting and integrating the components of Marketing Velocity, its best-in-class channel program under one offering, the company added a new co-marketing service that supports insight-driven joint planning to enable […]

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Micro Focus Builds New Portal Experience To Support Unified Partner Program

Micro Focus, the giant software and information technology company, has launched a new partner portal to support its recently unified legacy partner programs. The new portal is designed to streamline and simplify the way partners engage with the company. Since Micro Focus merged with Hewlett Packard Enterprise (HPE) software in 2017, it hosted two separate […]

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Veeam Boosts Partner Program With New Learning Platform, Expanded Marketing Support Tools And Services

Veeam Software, a backup solutions provider, has made a number of enhancements to its North American ProPartner program. As a 100 percent channel company, Veeam is making major investments in its partner ecosystem to reinforce its commitment to the success and profitability of its partners. Key enhancements to the Veeam Partner Program include Veeam IQ, […]

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Datto Enhances Unified Datto/Autotask Partner Program

Datto, Inc. a leading provider of total data protection solutions, has completed the unification of the Datto and Autotask partner programs. The two companies merged in 2017. The company also announced a number of enhancements to the shared program. In a blog posted earlier this year, Samantha Ciaccia, partner marketing manager, reported that Datto’s Global […]

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At Sage, Teaching Partners To Reel In Their Own Leads Gets Priority Status

At Sage, the business management solution provider, helping its partners drive more of their own pipeline is a top priority for 2019. Offering an expanded marketing program on a robust infrastructure, Sage is striving to help its partners “drive customers through the journey of selecting, considering and deciding what new technology they should bring into […]

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Partners Seek More Training, Vendor Support To Market More Effectively, Study Finds

The 2019 State of Local Marketing Report offers a mixed bag of good and bad news for vendors striving to help their partners be better marketers. For example, the majority of respondents to the fifth annual survey by BrandMuscle, an integrated local and channel marketing solutions and services provider, are actively trying to learn more […]

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Channel-Expert Agencies Expected To Play Even Bigger Role In Partner Programs

Moderating a panel of channel-fluent marketing agency executives at the B2B Marketing Exchange conference in Scottsdale last month, Jay McBain, Forrester’s principal analyst – channels, partnerships and alliances, cited a single stat that clearly demonstrates the important role agencies play in channel programs. According to McBain, Forrester is predicting a 25% CAGR for channel marketing […]

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Expanded B2BMX Channel Track Topics Range from Impact of AI to Optimizing Channel Comms

The impact that AI is having on channel programs will be clearly explained at the B2B Marketing Exchange (B2BMX) conference in Scottsdale, AZ next week. Returning to the B2BMX podium, Laz Gonzalez, channel expert and chief strategy officer at Zift Solutions, will explore how AI, machine learning and propensity modeling can intersect with channel programs […]

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SproutLoud Launches Customized Marketing Analytics Dashboards

SproutLoud, a leading SaaS-based through-channel marketing automation platform provider, has added customized marketing analytics dashboards as an integral part of its comprehensive solution. The ability to customize dashboards allows brands to quickly access relevant data about their distributed marketing efforts with partners, retailers, dealers, agents, distributors and franchisees who sell their products in local markets. Brands […]

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Sectigo Boosts Partner Marketing Support with Enhanced Channel Program

Sectigo, a commercial certificate authority and a web security solutions vendor, has made comprehensive improvements to its channel partner program. By further equipping its already-thriving channel of partners worldwide with additional tools and incentives, the company’s goal is to enable them to expand into new segments within the cybersecurity market. Last July, Sectigo credited significant […]

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