The successful collection, management and analysis of data will be critical to the success of small and medium channel partners in 2019, according to a recent survey by the Channel Institute, a training and certification body for channel business professionals. Channel marketers continued to raise concerns about the ability or interest of their small and […]
Well planned partner incentive programs can help vendors build trust with their channel partners and increase partner engagement. With offers ranging from rebates, market developing funds (MDF), incentives for key activities, demonstration subsidies and promotion incentives, partner incentive programs can strengthen channel relationships and boost revenue for both the partner and the vendor. This booklet […]
Xerox is enabling its channel partners with a new set of marketing resources to help them market and sell the company’s managed print services and its ConnectKey-enable workplace assistants. The new resources and a re-designed partner portal reinforce Xerox’s commitment to deliver value-added benefits to its channel partner community, the company said. Now mobile-friendly and […]
Unitrends, the supplier of all-in-one enterprise backup and continuity solutions, has refreshed its channel and alliance program with new tools and resources to help channel partners accelerate the growth of their businesses. Unitrends, which has a long-standing history as a 100% channel sales company, has more than 2,000 partners worldwide. The re-launch of the Unitrends Global […]
Star2Star, a provider of full spectrum communications solutions, is enabling its increasingly marketing-aware partners with a comprehensive set of user-friendly channel marketing and management tools. In addition to providing partners with the capability to optimize their own marketing activities, the new solutions also enable the Star2Star marketing team to expand the level of channel support […]
Steven Kellam has joined 360insights, a channel incentives company, as VP of Global Alliances. Kellam was the former president of CCI, the channel incentives management firm that was acquired by Zyme last year. Kellam will be responsible for establishing strategic relationships to drive revenue and expand the reach of 360insight’s Channel Success Platform. “Steven Kellam is […]
PartnerPath’s 2018 State of Partnering Study clearly indicated that channel programs are expected to drive more revenue for vendors. Almost three-quarters of the vendor respondents indicated their partner-driven revenues will increase in 2018. To make that happen, vendors said they are first and foremost looking to grow their ranks of systems integrators by an average […]
360insights, a leading supplier of channel management software and channel incentives, promotional analytics and channel insights technology, has acquired Through-Channel, a channel-focused marketing automation solution provider. The acquisition strengthens the existing co-op funds management capabilities of 360insight’s Channel Success Platform. The Through-Channel co-op advertising platform puts brands in control of a feature-rich system with an extensive […]
Marketing executives agree that collaborating with alliance partners offers significant benefits. According to a recent survey by WorkSpan, the developer of a shared platform that supports networks for partner ecosystems, marketing with partners can increase lead generation and provide access to new market segments and the prospects within them. But the survey also highlighted many […]
Channel marketers may finally have their own industry bible. Marketing Multiplied: A real-world guide to Channel Marketing for beginners, practitioners, and executives, is the very first book about the profession, say authors Mike Moore, Averetek’s VP of Strategy, and Peter Thomas, the company’s founder and CEO. The just-published book, which explores how to engage channel […]