Channel Marketer Report

Content for Demand

2019 Content Preferences Survey: Buyers Place More Value On Peer Reviews, Third Party Reports

B2B buyers are paying more attention to what other people think about the products and services they’re considering. According to the 2019 Content Preferences Survey conducted by Channel Marketer Report’s sister publication, Demand Gen Report, buyers say they are placing higher emphasis on comments from colleagues and peers,user reviews and third party/analyst reports. The survey’s respondents, 200 senior-level B2B […]

Read More

Seven Corners, a Travel Insurance Provider, Implements TCMA Solution to Support Independent Brokers

The thought that an unexpected illness or accident could ruin a vacation may cross the mind of many travelers. But Seven Corners, an international travel insurance and specialty benefit management company, is piloting a new program to help its ecosystem of independent brokers – more than 4,000 strong — advise travelers that the financial risk […]

Read More

The Content Gap Is Your Marketing Gold – Take Advantage of It

By Derek Hibbard, CMO, The Fiction Tribe Channel marketers spend millions of dollars to figure out what customers read and like — the products they look for, and their business priorities.  We know that there’s value to know you and your partners’ audience.  Yet there is a missing layer to understand your customer 100%: the […]

Read More

Ingram Micro Boosts Partner Enablement with New Digital Marketing Platform

Ingram Micro has launched a new digital marketing program. Designed to enable channel partners to establish a meaningful digital presence for their brands, Ingram Micro Partner Connect simplifies the complexities of digital marketing with personalized, premium digital marketing content delivered as-a-service. Launched in beta earlier this year with members of Ingram Micro’s Trust X Alliance community, the […]

Read More

Winn Technology Group, Averetek Partner On Collaborative Marketing Solutions

Winn Technology Group and Averetek have entered into a strategic partnership, establishing collaborative marketing solutions for clients in the technology sector. The partnership between Winn and Averetek will expand the combined expertise of both firms in the channel marketing arena. Averetek, a provider of channel marketing software, has enhanced its lead generation platform with the […]

Read More

Allbound Taps Stephen Ceplenski as Chief Growth Officer

Stephen Ceplenski has joined Allbound, a partner relationship management (PRM) software provider, as Chief Growth Officer. Most recently, Ceplenski was Global Vice President of partner success and partner marketing at Marketo. Ceplenski joins Allbound at a time when market watchers see sales of PRM solutions and related technologies growing substantially. For example, earlier this year […]

Read More

Partner Enablement Must Be Top Priority, Say ChannelWeek Presenters

Enabling partners to play a bigger role in marketing their own brands, as well as those of the vendors they represent, was a common theme in the presentations made during ChannelWeek, a week-long webinar series hosted by Channel Marketer Report and its sister publication, Demand Gen Report (DGR). To ensure that established or new indirect […]

Read More

Datto Expands MarketNow Channel Support Program with Four New Offerings

Datto, Inc. a leading provider of total data protection solutions, has expanded its MarketNow program with four new marketing concierge service packages. The service packages, all provided by Mindmatrix, the channel and sales enablement software company, target very specific partner profiles to better align marketing and sales support. Datto launched MarketNow in June 2017. The program, […]

Read More

ESET Marketing Center Eases Partner Co-Branding, Campaign Execution, Prospect Database Management

ESET, an IT security company, is empowering its partners and resellers in North America by providing access to a complete end-to-end marketing partner automation platform. The ESET Marketing Center, which is built on the Mindmatrix platform, allows partners to brand content and resources, deploy email campaigns and manage their prospect database. After announcing a record 40% […]

Read More

ZINFI Invites Marketing Agencies, Channel Consultants to Resell, Set Up and Configure Its Channel Management Solutions

ZINFI Technologies, Inc., a supplier of unified channel management solutions, is enabling marketing agencies, channel consultants, and CRM system integrators to set up and configure the ZINFI platform on behalf of their clients. ZINFI recognizes that many vendors lack the internal resources to create and upload sufficient content to optimize channel marketing solutions, or to […]

Read More

Page 1 of 1112345...10...Last »