Channel Marketer Report

Content for Demand

Aprimo Offers Promotional Materials Management Solution For Life Sciences

Aprimo for Life Sciences is the industry’s first promotional materials management solution that combines AI-powered work management with collaboration, markup, and digital asset management capabilities. The solution enables teams across departments and geographies to collaborate, enrich, and review content for regulatory approval and then manage that content throughout its lifecycle. Features/Functions Aprimo for Life Sciences encompasses […]

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Video Tops List Of Preferred Content For Information-Hungry B2B Buyers

Channel marketers are generally aligning their go-to-market activities with the content preferences of B2B buyers. A comparison of two recent surveys indicates that a majority of brands are reaching out to prospects with rich online media, social messages, and cases studies and testimonials. B2B buyers said they rely on more content than they did the […]

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B2BMX Speakers: Evolving Buyer Journeys, Shifting Partner GTM Plans Require New Channel Strategies

With more than 75% of commercial transactions flowing through indirect channels, few companies have the option to not focus more attention on optimizing their partner sales and marketing programs. But as channel experts stressed in the eight sessions included in the Channel Marketing agenda of last month’s B2B Marketing Exchange in Scottsdale, planning, implementing and […]

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Heather K. Margolis: It’s Time To Think Differently About Partner Demand Generation

Heather K. Margolis, founder and CEO of Channel Maven, is a renowned member of the channel marketing vanguard. At companies including EMC, EqualLogic and Dell, she spearheaded initiatives that resulted in smarter channel programs. For more than a decade, Channel Maven has been a go-to provider of strategic channel marketing communications to channel and Partner […]

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Cisco Enhances Marketing Velocity Program To Follow B2B Buyers’ Digital Journey

For any channel marketer trying to compete with Cisco’s Marketing Velocity program, the IT, networking and cybersecurity solutions provider isn’t making it easy. In addition to connecting and integrating the components of Marketing Velocity, its best-in-class channel program under one offering, the company added a new co-marketing service that supports insight-driven joint planning to enable […]

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ChannelWeek On-Demand: Choose, Engage And Enable Partners With More Precision

A more selective approach to recruiting and engaging channel partners was a key message shared by presenters during ChannelWeek, an online event hosted before the Labor Day holiday by Channel Marketer Report and its sister publication, Demand Gen Report. To more effectively address increasingly demanding B2B buyers, especially those in business units, vendors should be […]

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xAmplify Earns Certified Integration Designation With Marketo Engage; Added To LaunchPoint Ecosystem

xAmplify, a through-channel marketing automation (TCMA) solution provider, has announced its certified integration with Marketo Engage and addition to the LaunchPoint by Marketo ecosystem. xAmplify’s integration into Marketo Engage is designed to extend the data capturing capabilities of Marketo Engage to channel-capable customers seeking access to both channel partner participation metrics and partner pipeline analytics, […]

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Preferred Agency Lists Help Partners Find Channel-Proficient Marketing Experts, Ensure Alignment/Compliance With Vendor Programs

A promising sign that partners are more eager to market themselves and the brands they represent is their increased engagement with marketing agencies referred by vendors. For example, at Sage, the business management solution provider, an agency-provided concierge service is being expanded by 50% to accommodate partner demand. “Our partners are telling us they want […]

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Comprehensive Roll-Out Campaign Boosts Adoption Of TBI Partner Marketing Center

Six months into the launch of a GDPR-compliant through-channel marketing automation (TCMA) tool, TBI, the privately-owned master agent of technology solutions, is describing the initiative as a resounding success. As of early April, TBI’s Partner Marketing Center (PMC) had 300-plus users who had shared 200 campaigns and more than 100,000 emails. The roll-out of the […]

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Veeam Boosts Partner Program With New Learning Platform, Expanded Marketing Support Tools And Services

Veeam Software, a backup solutions provider, has made a number of enhancements to its North American ProPartner program. As a 100 percent channel company, Veeam is making major investments in its partner ecosystem to reinforce its commitment to the success and profitability of its partners. Key enhancements to the Veeam Partner Program include Veeam IQ, […]

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