Channel Marketer Report

Content for Demand

Winn Technology Group, Averetek Partner On Collaborative Marketing Solutions

Winn Technology Group and Averetek have entered into a strategic partnership, establishing collaborative marketing solutions for clients in the technology sector. The partnership between Winn and Averetek will expand the combined expertise of both firms in the channel marketing arena. Averetek, a provider of channel marketing software, has enhanced its lead generation platform with the […]

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Allbound Taps Stephen Ceplenski as Chief Growth Officer

Stephen Ceplenski has joined Allbound, a partner relationship management (PRM) software provider, as Chief Growth Officer. Most recently, Ceplenski was Global Vice President of partner success and partner marketing at Marketo. Ceplenski joins Allbound at a time when market watchers see sales of PRM solutions and related technologies growing substantially. For example, earlier this year […]

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Partner Enablement Must Be Top Priority, Say ChannelWeek Presenters

Enabling partners to play a bigger role in marketing their own brands, as well as those of the vendors they represent, was a common theme in the presentations made during ChannelWeek, a week-long webinar series hosted by Channel Marketer Report and its sister publication, Demand Gen Report (DGR). To ensure that established or new indirect […]

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Datto Expands MarketNow Channel Support Program with Four New Offerings

Datto, Inc. a leading provider of total data protection solutions, has expanded its MarketNow program with four new marketing concierge service packages. The service packages, all provided by Mindmatrix, the channel and sales enablement software company, target very specific partner profiles to better align marketing and sales support. Datto launched MarketNow in June 2017. The program, […]

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ESET Marketing Center Eases Partner Co-Branding, Campaign Execution, Prospect Database Management

ESET, an IT security company, is empowering its partners and resellers in North America by providing access to a complete end-to-end marketing partner automation platform. The ESET Marketing Center, which is built on the Mindmatrix platform, allows partners to brand content and resources, deploy email campaigns and manage their prospect database. After announcing a record 40% […]

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ZINFI Invites Marketing Agencies, Channel Consultants to Resell, Set Up and Configure Its Channel Management Solutions

ZINFI Technologies, Inc., a supplier of unified channel management solutions, is enabling marketing agencies, channel consultants, and CRM system integrators to set up and configure the ZINFI platform on behalf of their clients. ZINFI recognizes that many vendors lack the internal resources to create and upload sufficient content to optimize channel marketing solutions, or to […]

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ChannelChat: Dell Boomi Launches New Partner Portal to Support Restructured Channel Program

Dell Boomi, a leading provider of cloud integration and workflow automation software, announced a major evolution of the company’s channel partner program. As part of the partner program expansion, Boomi now offers two paths to encourage proficiency in selected areas. The Partner Integration Accelerator program is structured to ensure partners gain practical experience while leveraging Boomi […]

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ChannelChat: To Win Marketing Support from Harried Partners, Pulse Secure Prioritizes Fewer Campaigns

To compel partners to participate more in channel marketing programs, asking them to do less might be the right way to go. That’s just part of the successful strategy behind the CRN-rated Five-Star Partner Program offered by Pulse Secure, a leading provider of secure access solutions. During a recent conversation with CMR, Pulse Secure’s chief […]

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TeamViewer Demonstrates Commitment to Channel with New Partner Program, Portal

TeamViewer, a global software provider for IoT, connectivity, monitoring, support and team collaboration, transformed its global channel partner program earlier this year. Among the significant investments the company made to attract and retain a core team of customer-centric partners was the launch of a new partner portal. Modern, easy-to-use portals that enable partners to register […]

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To Combat B2B Buyer Skepticism, Let Third Parties Do Your Talking

By Michael Kelly, Director, Channel Institute Maybe it’s all of the talk about “fake news” these day, but B2B buyers are becoming increasingly skeptical of the information they see when shopping for solutions. When the Channel Institute, a training body dedicated to promoting and developing the channel profession worldwide partnered with Impertion, a channel-specific demand […]

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