Demand Gen Report (DGR) recently announced dates for the second annual Content2Conversion Conference, to be held April 22-23, 2013, at the Times Center in Manhattan. The inaugural Content2Conversion Conference drew approximately 250 B2B marketing executives in fields ranging from high tech, telecom, health care and financial services, offering proven best practices to compete in the […]
Vendors and OEMs are feeling the pressure to optimize content marketing strategies and stand apart from competitors in a crowded marketplace. While developing memorable and compelling thought leadership via white papers, E-books, webinars, and even infographics and blogs, is a daunting task in itself, distributing content to partners efficiently is a whole other struggle for […]
Content is quickly becoming a critical part of the equation for all B2B marketers, especially in the channel, where partners are looking for tools to drive leads and engagement at a local level. With 90% of organizations utilizing content in some shape or form, according to the Content Marketing Institute, white papers, E-books, videos, webinars […]
B2B marketers are facing tremendous shifts in the rules of engagement. Buyers are spending more time self-navigating for potential solutions and partnerships, whether it’s online, via mobile or through garnering insights from peers and social circles. As a result, buyers are communicating with sales teams later in the buying cycle, and in turn, deals are […]
Today’s B2B buyer is empowered with resources and information more than ever before. As a result, marketers across industries are making a drastic shift in their go-to-market strategies and striving to determine effective messaging and design tactics for optimal content creation.