The Problem: Brands and manufacturers rely on their partners and franchise owners to deliver quality experiences to end-user customers. A key facet of these exemplary interactions is providing timely offers, messages and other content that is relevant to target audiences and guides them along the browsing and buying journey seamlessly. However, marketing knowledge and skill […]
Speakers from Adobe, IBM, Cigna and Avaya have been added to the agenda at this month’s B2B Content2Conversion Conference, taking place April 22-23 in New York at The TimesCenter. “It’s an honor to us that key marketing leaders from companies large and small are recognizing the B2B Content2Conversion Conference as a must-attend event,” said Andrew Gaffney, […]
With more buyers turning to content such as white papers, E-books and infographics to learn more about relevant industry trends and specific solutions, it’s natural for organizations to focus more on using these assets to generate leads than to educate prospects and drive advocacy. That is why so many companies are relying more on forms […]
In February 2013, Kaspersky Lab announced a variety of enhancements and additions to its partner program, spotlighting a stronger focus on new rewards and lead generation strategies. During a follow-up interview, Chris Doggett, SVP of Corporate Sales, and Gary Mullen, VP of Corporate Marketing, both for Kaspersky Lab North America, discussed how these partner program […]
Marketers are honing in on Social, Mobile, Local — or SoMoLo — as a must-have strategy to better connect with consumers. By tapping social media, mobility and localized marketing tactics, organizations such as dealerships, branch offices and service outlets can identify the unique needs of specific audiences and in turn, deliver more relevant messages and […]
Many organizations leverage webinars to better connect and engage with partners, prospects and current customers. Findings from the MarketingProfs/Content Marketing Institute study, titled: 2013 B2B Content Marketing Benchmarks, Budgets and Trends, indicated that 59% of organizations currently tap webinars and webcasts as part of their content strategy. “By its very nature, a training initiative, whether […]
At the 2012 Dell World conference, CEO Michael Dell honed in on growth opportunities and goals for the company in the coming year. As we settle into 2013, Dell is striving to establish itself as a key provider for all things related to Cloud, security, networking and data centers/servers. And Dell is turning to its […]
Content superstars such as Joe Pulizzi, Founder of the Content Marketing Institute, and Ardath Albee, CEO of Marketing Interactions, are slated to speak at this year’s Content2Conversion Conference, presented by Demand Gen Report. The event will be held April 22 to 23, 2013, at the Times Center in New York City. During the two-day event, thought […]
More executives are working remotely and traveling to attend industry conferences and one-to-one meetings, making mobile-optimized content collateral a new imperative for vendors and their partners. In fact, mobile traffic has nearly quadrupled since January 2011 and accounted for about one in four web site visits in December 2012, according to research from Walker Sands. […]
The channel universe is evolving at a rapid pace. In an effort to hone in on key trends and expectations for 2013, we decided to ask some key executives from leading agencies, consultancies, and even solution provider companies to share their insights on channel sales and marketing trends. Each executive has a breadth of experience working […]