Channel Marketer Report

Content for Demand

How B2B Sales Has Changed [Infographic]

Every month, there are 10.3 billion Google searches, and 78% of all U.S. Internet users research products and services during their time online. Sales professionals may be asking themselves: Why should that matter to me? Because more buyers are beginning their journeys online and, in turn, are consulting sales later in the game! This infographic, […]

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Going Viral [Infographic]

In order to stand out in an online ecosystem flooding with content, marketers are focused on creating compelling, viral content. This infographic, courtesy of Best Marketing Degrees, uncovers examples of viral marketing campaigns and how other organizations can implement these best practices. Source: BestMarketingDegrees.org

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Clickability Helps Marketers Manage Content And Track Engagement  

The Problem: More buyers are researching and comparing solutions online, so it is imperative that vendors and their partners create compelling web sites filled with relevant content. However, many businesses, especially smaller resellers, don’t have the financial backing or bandwidth to create these exemplary experiences and understand which visitors are engaging with their content. The Solution: […]

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How Marketers Are Managing The Evolving B2B Buyer’s Journey [Infographic]

The researching and consideration process of today’s B2B buyers has become more complex. In fact, the B2B sales cycle has increased in length over the past three years. This infographic, courtesy of Bizo and Oracle Eloqua, outlines the challenges of B2B marketers and some ways they are tackling this new landscape.

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Captora Content Marketing Scorecard Stacks Assets Against Competitors  

The Problem: Content marketing can help organizations stand out in a crowded industry. By showcasing their thought leadership and knowledge of their respective space, businesses can show they have the expertise and solutions to help prospects tackle their respective pain points. However, businesses are sometimes challenged to determine the effectiveness of their content, and how […]

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7 Skills New Marketers Need To Succeed [Infographic]

Digital marketers are becoming Jacks-of-all-trades. Not only must successful marketers be social media mavens and create great content, they also must know how to newsjack, analyze data and of course, work in a stressful environment collaboratively with team members. The below infographic, courtesy of Formstack, outlines seven skills new marketers need to succeed.

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Driving Better Results With The Right Content

By Patricia Hume, Trapit Editor’s note: Following is part one of a three-part series focusing on the importance of content discovery and curation for the channel. Part two will be published in the August 21 newsletter.  In the last blog post, we examined the importance of content to build mindshare through engagement, trust and thought leadership. […]

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Kontera Content Discovery Aligns Resources To Buyer Preferences

The Problem: A successful content strategy combines an arsenal of unique E-books, white papers and infographics, as well as other curated industry-relevant articles and resources. To capture buyers’ eyes and dollars, vendors and their partners must ensure all content and information they share is relevant to customers’ and prospects’ unique wants and needs.  The Solution: […]

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Are B2B Marketers Drowning In Content [Infographic]

Over the last 12 months, 86% of B2B marketers have been creating more content. However, these marketers are struggling to engage their target audiences (37%), measure ROI (34%) and generate leads (29%).  So, are buyers drowning in content? This infographic, courtesy of B2B Marketing, outlines key findings from its 2014 Content Marketing Benchmarking Report. 

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TreeHouse Interactive Adds Enterprise-Class Search To Reseller View

TreeHouse Interactive, a provider of cloud-based partner relationship management (PRM) and marketing automation platform (MAP) solutions, recently added a new Secure Search module to its Reseller View platform.  The PRM system offers extensive partner automation, portal customization and partner marketing enablement. With the Secure Search module, partners will be able to search content seamlessly and […]

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