Channel Marketer Report

Content for Demand

What Beer And Content Have In Common [Infographic]

Coming off of the July 4 holiday weekend, it seems appropriate that we get back into the swing of things by comparing the art of content marketing to brewing beer. If you think about it, good beer and good content have a lot in common: it’s refreshing, memorable and you want to share it with […]

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Corporate Visions Acquires Sales Enablement Content Firm Launch International

Corporate Visions, a provider of marketing and sales messaging and training, has acquired Launch International, a communications company specializing in marketing and sales enablement content. This deal further enhances Corporate Visions’ customer conversation system and expands its position as a provider of consulting, content and training products and services to help companies improve their selling conversations. […]

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MyLeads2Go Streamlines Channel Lead Gen, Content Management

The Problem: Many organizations spend an exorbitant amount of time and resources to produce compelling content for their audiences. Unfortunately, CRM and channel communications systems are not geared to help sales teams and channel partners take advantage of content marketing and efficiently track leads while on the go.  As a result, sales teams are unable […]

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Harnessing The Power Of LinkedIn Groups For Your Channel

By Jeff Mesnik, Managing Partner, ContentMX  What if you could have all of your sales leads in one room? It turns out that LinkedIn groups put all of your customers and prospects in one place, making it the perfect networking and sales tool for business-to-business organizations. Help your channel partners harness the power of LinkedIn […]

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The Art And Science Of Content Marketing [Infographic]

Successful content marketing requires a combination of art and science. Like peanut butter and jelly, or spaghetti and meatballs, art and science must coexist for organizations to get the most out of their investments. After all, you can have the most aesthetically pleasing, creative piece, but it won’t get anywhere unless you analyze how many […]

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B2B Content Preferences Survey: Buyers Want Short, Visual, Mobile-Optimized Content

By Glenn Taylor, Associate Editor Editor’s Note: This article appeared previously on sister publication Demand Gen Report. B2B buyers are placing a greater emphasis on visual content throughout the purchasing lifecycle, and are accessing content much more frequently from smartphones and tablets. These trends have led to an even higher buyer reliance on content than ever […]

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Three Ways To Get The Most From Your Business Blog

By Colin Hutt, President, Primum Marketing Communications Strategic marketing content is all about delivering the right message at the right time, and businesses are often challenged to find the right medium to reach their intended audience. A sometimes-overlooked tactic that has regained traction in recent years is the business blog. Although mainstream media continually reports […]

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SiriusDecisions Summit 2014: New Frameworks For Successful Content Marketing

By Matthew McKenzie, Chief Content Officer, Content4Demand Editor’s note: This article was previously posted on Demand Gen Report, sister publication of Channel Marketer Report.  In recent years, the SiriusDecisions Summit has come to define the state of the art for modern sales and marketing organizations. Part of the reason is SiriusDecisions’ ability to plug into and analyze […]

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The Anatomy Of A Perfect Event [Infographic]

Events take time, excessive planning and lots of money to promote and execute. Because events are such large investments, it’s imperative that organizations take the right measures to plan and promote their events effectively. This infographic, courtesy of Formstack, outlines the characteristics of a successful event. 

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Trapit Streamlines Content Curation

The Problem: Up to 57% of marketers share 10 or more pieces of content every day to engage their customers, according to research from Trapit. However, 45% of marketers say they typically don’t meet their curation goals and are not equipped to share the variety or number of resources they should. The Solution: Trapit has […]

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