Channel Marketer Report

CRM / PRM Solutions

Zift Acquires Elastic Grid; Deepens Concierge and Managed Services Offerings

Zift Solutions, a leading supplier of enterprise channel management solutions, has acquired Elastic Grid, a cloud-based channel marketing platform backed by creative services. “With the acquisition, Zift furthers its commitment to delivering the very best technology, services and support to drive real channel success for customers — and solidifies its position as a forward-thinking channel […]

Read More

Allbound Appoints New President, Secures Round of Venture Funding

Allbound, a leading partner relationship management (PRM) platform, has named Mike Chadwick as the company’s Chief Executive Officer. A veteran tech executive, Chadwick is taking the helm from Allbound founder Scott Salkin, who will remain on the board of directors and serve as Chief Innovation Officer, focusing on product and brand strategy. Allbound also announced […]

Read More

Case Study: To Win SMB Business, Xerox Overhauls Channel Partner Platform

With more than 5,000 partners helping to boost Xerox’s global annual sales to $11 billion, it’s hard to imagine that the enterprise operated anything less than a well-run channel program. But when the company determined that the small and midsize business segment represented a significant opportunity for growth – and that 75% of the overall […]

Read More

Channeltivity Adds Channel Partner Training and Certification Function to Its PRM Solution

Channeltivity has introduced a channel partner training and certification module to its cloud-based partner relationship management (PRM) solution. The new module was designed to deliver the rich functionality of a learning management system that is tailored to the unique needs of channel programs and available directly from their full service partner management hub. By seamlessly […]

Read More

Aprimo Advances Distributed Marketing Platform with Robust Local Digital Advertising Engine and Lead Nurture Enhancements

Aprimo, a global leader in enterprise marketing operations and through-channel marketing automation (TCMA) technology, has enhanced its Aprimo Distributed Marketing product enabling it to propel automation and scalability of localized integrated marketing campaigns. The new features advance the solution’s ability to enable channel partners to easily execute local ad campaigns and generate more sales-ready leads by aligning […]

Read More

ZINFI Enhances PRM Platform with Advanced Content Management Capabilities

ZINFI Technologies, a leading supplier of unified channel management solutions, has enhanced its partner relationship management platform with advanced content management capabilities. The platform’s new capabilities include advanced content filtering options for various users. New content approval management capabilities allow greater collaboration by channel organizations and their agencies. And the platform features updated print-quality asset […]

Read More

Latest Release of Impartner PRM Solution Automates Partner Segmentation, Targeted Content Distribution

Impartner announced the latest release of its partner relationship management (PMR) software. The enhanced solution segments a vendor’s partners automatically and intelligently by attributes such as tier, region or type of partner. The solution’s new asset management system enables vendors to precisely schedule the delivery of segmentation-specific content to appropriate partners. The segmentation engine, Impartner […]

Read More

As Purpose-Built PRM Technology Proves Value to Vendors, More Solutions Flow to Market

The days of channel executives cobbling together a stack of off-the-shelf and home-grown solutions to just barely support their staff and partners seem to be coming to an end. With indirect sales team accounting for the lion’s share of B2B revenue, vendor demand for high-performing, purpose-built channel solutions is being met by a growing number […]

Read More

Infographic: How PRM Enhances Every Step of the Partner Journey

Partner relationship management creates a frictionless, contemporary partner experience that ensures the best partners want to work with you, optimizes your mutual performance and accelerates indirect revenue. This interactive infographic, published by Impartner, highlights 10 keys elements of the partner journey. For example, it offers information on how modern PRM technology: Accelerates partner on-boarding and […]

Read More

The Integration Imperative: Why Channel Partner Processes and Technologies Must Be Silo-Free

Laz Gonzalez, Chief Strategy Officer at Zift Solutions With the channel in a constant state of flux, it’s no wonder that today’s CMOs are dealing with more demands, complexities and technology than ever before. Channel technology vendors have been quick to deliver all sorts of software and solutions to help (and win the business of) […]

Read More

Page 1 of 3123