Channel Marketer Report

CRM / PRM Solutions

Survey Data Reveals PRM Solutions Boost Channel Revenue, Reduce Partner Program Admin Cost

Companies that have implemented partner relationship management (PRM) solutions to support their channel programs are reporting attention-getting results. According to a bi-annual global customer survey by Impartner, a PRM solution provider, channel leaders report that PRM technology is driving significant indirect revenue gains and decreasing the administrative costs of their partner programs. More than three-quarters […]

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Salesforce Enhances PRM Solution With New Analytics, Self-Service And Collaboration Capabilities

Salesforce has introduced three new features to its partner relationship management (PRM) solution. The enhancements are designed to remove channel sales friction by delivering intelligent insights and visibility to partners to help drive their growth. Einstein Analytics for Partners helps partners identify and prioritize leads by surfacing AI-driven insights. Powerful data mining capabilities within Einstein […]

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Channel Partners Seek To Be Better Marketers Of Their Own Brands & Vendors Too

Compelling partners to play a bigger role in lead generation may be a lighter lift for channel leaders. According to several surveys and reports released earlier this year, channel partners are making a greater effort to learn marketing basics, engaging with vendor through-channel marketing automation tools and services, and even making their own investments in […]

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With Acquisition Of Averetek, E2open Extends Family Of Channel Support Solutions

E2open, a business systems solutions provider, has expanded its family of channel support solutions with the acquisition of Averetek, a through-channel marketing automation technology vendor. With the acquisition of Averetek, E2open offers businesses “unprecedented visibility and control of their indirect channel,” the company said in a press release. Averetek enables companies to engage their diverse […]

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Convey Services Offers Networked Portal Technology As Stand-Alone PRM Solution

Convey Services, which manages networks of connected content and marketing portals, has expanded availability of its portal technology. The company is rolling out its networked portal solutions as stand-alone partner relationship management (PRM) systems, customer resource centers, internal knowledge centers, and membership platforms. Convey’s portal networks are currently deployed in the telecommunications, cloud and IT […]

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Impartner Launches PRM Solution Tailored To Integrate With Microsoft CRM Technology

Impartner, a partner relationship management technology provider, is launching Impartner PRM for Microsoft Dynamics 365, a solution specifically tailored to integrate tightly with Microsoft’s customer relationship management (CRM) solution at a native level. The new offering, developed in collaboration with Microsoft, offers an integrated technology solution to help customers accelerate both direct and indirect sales […]

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At Sage, Teaching Partners To Reel In Their Own Leads Gets Priority Status

At Sage, the business management solution provider, helping its partners drive more of their own pipeline is a top priority for 2019. Offering an expanded marketing program on a robust infrastructure, Sage is striving to help its partners “drive customers through the journey of selecting, considering and deciding what new technology they should bring into […]

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Allbound To Partner With Sisense To Empower Vendors With Robust Data Analytic Capabilities

Allbound, the partner relationship management (PRM) platform provider, will partner with Sisense, a provider of agile business analytics solutions, to provide greater visibility and utility of channel data. The integration of Sisense capabilities into Allbound’s PRM platform will empower users to create customized dashboards that provide deeper insights in key metrics. In a blog announcing […]

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BrandMuscle Seeks Growth Boosting Capabilities Of Holistic TCMA Solutions And Services

For BrandMuscle, an integrated local and channel marketing solution and services provider, Forrester’s 2018 report on the growth of both through-channel marketing automation (TCMA) technology and related services was good news indeed. Not only did Forrester predict that sales of TCMA solutions would climb to almost $1.18 billion by 2023, the research firm said that […]

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Allbound Names Daniel Graff-Redford Its New CEO

Allbound, a partner relationship management platform provider, has appointment Daniel Graff-Radford as the company’s chief executive officer. Graff-Radford, who was most recently the chief strategy officer at OnSolve, is an 18-year tech company veteran with a successful track record of growing and operating both private and public companies. “We are very pleased to have Daniel join […]

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