Channel Marketer Report

CRM / PRM Solutions

New Channeltivity Edition Enables Access to Partner Data in HubSpot

Channeltivity, a leading provider of partner relationship management (PRM) software, has released the Channeltivity HubSpot edition, enabling organizations that depend on HubSpot customer relationship management (CRM) to seamlessly access their channel partner data. With the HubSpot Edition, channel managers can view, track and report on channel data from within HubSpot. The HubSpot Edition was designed to enable […]

Read More

Improving the Channel Experience Across the Customer Life Cycle

Partners often cite the user experience as one of the most critical aspects of their relationships with vendors. If vendors offer partners complex programs, cumbersome processes, and a poorly designed partner portal, they risk leaving them frustrated and unable to contribute to mutual success. This comprehensive e-book from Vistex, a leader in go-to-market solutions, examines […]

Read More

Allbound To Focus on Product Development with $3.6 Million in New Funding

Allbound, a partner relationship management (PRM) platform provider, has received a significant investment in Series A funding led by Canal Partners with other investors including KLH Venture Partners, Tallwave Capital, Arizona Founders Fund, and Stout Street Capital. In total, $3.61 million has been raised to advance product development within the Series A round, resulting in a total […]

Read More

Forrester Infographic Provides Overview of Expanding Ranks of Channel Software Providers

Forrester Research has published an infographic offering a fairly comprehensive view of the companies providing channel software today. The 106 companies, ranging from large enterprise software vendors to start-up providers of point-solutions, are grouped into six major categories supporting: Partner relationship management (PRM) Through-channel marketing automation (TCMA) Channel incentives and program Channel data management (CDM) […]

Read More

Forrester Focuses on Partner Relationship Management Solutions in Wave Report

Forrester has put a spotlight on partner relationship management (PRM), a not-so-new but somewhat low-profile channel supporting solution category. In its recent report – The Forrester Wave: Partner Relationship Management, Q4 2018 — the research firm noted that companies have invested in PRM since the early 2000s. But “as CRM started to grow significantly in […]

Read More

Performance Horizon Changes Name to Partnerize; Hires New Product VP to Continue Platform Enhancement Program

Performance Horizon, a provider of partner marketing software for global brands, has changed its name to Partnerize. Along with the new name, the company has introduced a series of product enhancements to its flagship partner management platform. The company’s decision to change its branding and update its offering reflects both its single-minded focus on making partnerships […]

Read More

ChannelEyes Introduces Predictive Solution to Identify Sales Opportunities with Existing Customers

ChannelEyes, a company innovating data science, predictive analytics, and mobility technologies, has introduced a Cloud-based SaaS platform that helps companies identify sales opportunities with existing customers. The new offering, Day2Leads, combines data science and machine learning technologies to discover the next purchase an existing customer is likely to make. “A recurring theme with our clients […]

Read More

Star2Star Implements Zift Platform to Support Marketing-Oriented Partners

Star2Star, a provider of full spectrum communications solutions, is enabling its increasingly marketing-aware partners with a comprehensive set of user-friendly channel marketing and management tools. In addition to providing partners with the capability to optimize their own marketing activities, the new solutions also enable the Star2Star marketing team to expand the level of channel support […]

Read More

Impartner Acquires Tremolo; Expands Portfolio with Newsletter Platform, Social Content Syndication Tool

Impartner, a leading partner relationship management (PRM) solution provider, has acquired UK-based Tremolo Software, a privately-owned enterprise-class software company that helps customers drive brand engagement. With the acquisition, Impartner will add two key technology solutions to the Impartner product portfolio. NewsOnDemand is a newsletter platform that allows the creation of automated newsletters to partners which contain […]

Read More

Magentrix Enhances PRM Solution To Boost Sales Enablement, User Adoption

Magentrix Corporation, a leading provider of SaaS-based partner relationship management (PRM) solutions, has enhanced its technology with upgraded sales enablement functionality and features that boost user adoption. This release gives clients more tools for growing sales and amplifying brand awareness. Vendors can now organize, group, and present marketing and sales content in alignment with each […]

Read More

Page 1 of 512345