Channel Marketer Report

CRM / PRM Solutions

Impartner Acquires Tremolo; Expands Portfolio with Newsletter Platform, Social Content Syndication Tool

Impartner, a leading partner relationship management (PRM) solution provider, has acquired UK-based Tremolo Software, a privately-owned enterprise-class software company that helps customers drive brand engagement. With the acquisition, Impartner will add two key technology solutions to the Impartner product portfolio. NewsOnDemand is a newsletter platform that allows the creation of automated newsletters to partners which contain […]

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Magentrix Enhances PRM Solution To Boost Sales Enablement, User Adoption

Magentrix Corporation, a leading provider of SaaS-based partner relationship management (PRM) solutions, has enhanced its technology with upgraded sales enablement functionality and features that boost user adoption. This release gives clients more tools for growing sales and amplifying brand awareness. Vendors can now organize, group, and present marketing and sales content in alignment with each […]

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ChannelChat: On the Road to Channel Enablement, ARO Discovers Partner Relationship Management

Soon after ARO, the fluid management division of Ingersoll Rand, kicked off a celebration of its 85th anniversary by revitalizing its brand, partner demand for the updated materials created an unexpected challenge. A new website was doing its duty to provide customers with the information they were seeking. But it didn’t give partners easy-access to […]

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ChannelChat: AgileField Launches Channel-First Strategy On Allbound Powered Partner Portal

When Jeff Gregorec was named EVP, Partnerships and Strategic Alliances at AgileField, a provider of field service management (FSM) solutions, he was handed a pretty full plate. The company was in the process of changing its name – it was formerly known as MobilLogix. It had a renewed focus on mid-market customers. And AgileField was […]

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ZINFI Modifies Channel Platform to Address GDPR; Offers Solution Sets for Emerging and Mature Channel Companies

ZINFI Technologies, Inc., a leading provider of unified channel management (UCM) solutions,  has completed a series of modifications to its channel management software platform to ensure compliance with the new General Data Protection Regulation (GDPR). The GDPR, a digital privacy regulation that takes affect May 25, 2018, standardizes a diverse range of privacy rules across the […]

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Mindmatrix Introduces Saleforce Community Add-Ons to Channel Enablement Toolkit

Mindmatrix, a channel and sales enablement provider, has introduced Salesforce Community add-ons to its channel enablement tools. The integration brings key modules in the company’s platform, including playbook, training and certification, assets, channel reporting and enablement, to the Salesforce Community portal. The Mindmatrix platform already integrates with Salesforce CRM. “The launch of Salesforce Community add-ons is in […]

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LogicBay Launches ChannelStack: Integrates Best-of-Breed Technologies into Its PRM Solution

LogicBay Corporation, a company that helps clients build, scale and optimize their sales channels, announced the release of its ChannelStack technology solution. Built on the solid foundation of LogicBay’s Partner Relationship Management (PRM) solution, ChannelStack is designed to help companies achieve revenue growth by providing solutions needed in the sales channel such as partner onboarding, lead flow […]

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ZINFI Applies Mobile-First Approach with Launch of its Next-Generation Channel Management SaaS Platform

ZINFI Technologies, Inc., a leading provider of Unified Channel Management (UCM) solutions, has launched its next-generation adaptive SaaS platform, version 9.0, to address core enterprise needs for security, scalability, stability, speed and simplicity via a fully mobile, flexible, configurable and connected platform. The new platform enhances the ability of enterprises to more productively manage their […]

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Allbound Reports Record Fiscal Year Citing Global Strength of Indirect Sales and Channel Partner Programs

Allbound, a leading partner relationship management (PRM) platform provider, announced the results of a record fiscal year, tripling annual recurring revenue (ARR) year-over-year while surpassing 100 customers. Allbound’s growth has in large part been fueled by the success of its customers, as recently displayed from the company’s recognition as the leader in the Partner Management […]

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The CMR Roundtable: Optimizing Channel Marketing Enablement

Depending on how you look at it, channel marketers either have a very bright future, or, man, do they have a lot of work to do. As channel programs becoming increasing more successful at driving B2B sales, companies are striving to improve on their performance.  And at many businesses that rely exclusively or mostly on […]

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