Channel Marketer Report

CRM / PRM Solutions

Allbound To Focus on Product Development with $3.6 Million in New Funding

Allbound, a partner relationship management (PRM) platform provider, has received a significant investment in Series A funding led by Canal Partners with other investors including KLH Venture Partners, Tallwave Capital, Arizona Founders Fund, and Stout Street Capital. In total, $3.61 million has been raised to advance product development within the Series A round, resulting in a total […]

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Forrester Infographic Provides Overview of Expanding Ranks of Channel Software Providers

Forrester Research has published an infographic offering a fairly comprehensive view of the companies providing channel software today. The 106 companies, ranging from large enterprise software vendors to start-up providers of point-solutions, are grouped into six major categories supporting: Partner relationship management (PRM) Through-channel marketing automation (TCMA) Channel incentives and program Channel data management (CDM) […]

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Forrester Focuses on Partner Relationship Management Solutions in Wave Report

Forrester has put a spotlight on partner relationship management (PRM), a not-so-new but somewhat low-profile channel supporting solution category. In its recent report – The Forrester Wave: Partner Relationship Management, Q4 2018 — the research firm noted that companies have invested in PRM since the early 2000s. But “as CRM started to grow significantly in […]

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Performance Horizon Changes Name to Partnerize; Hires New Product VP to Continue Platform Enhancement Program

Performance Horizon, a provider of partner marketing software for global brands, has changed its name to Partnerize. Along with the new name, the company has introduced a series of product enhancements to its flagship partner management platform. The company’s decision to change its branding and update its offering reflects both its single-minded focus on making partnerships […]

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ChannelEyes Introduces Predictive Solution to Identify Sales Opportunities with Existing Customers

ChannelEyes, a company innovating data science, predictive analytics, and mobility technologies, has introduced a Cloud-based SaaS platform that helps companies identify sales opportunities with existing customers. The new offering, Day2Leads, combines data science and machine learning technologies to discover the next purchase an existing customer is likely to make. “A recurring theme with our clients […]

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Star2Star Implements Zift Platform to Support Marketing-Oriented Partners

Star2Star, a provider of full spectrum communications solutions, is enabling its increasingly marketing-aware partners with a comprehensive set of user-friendly channel marketing and management tools. In addition to providing partners with the capability to optimize their own marketing activities, the new solutions also enable the Star2Star marketing team to expand the level of channel support […]

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Impartner Acquires Tremolo; Expands Portfolio with Newsletter Platform, Social Content Syndication Tool

Impartner, a leading partner relationship management (PRM) solution provider, has acquired UK-based Tremolo Software, a privately-owned enterprise-class software company that helps customers drive brand engagement. With the acquisition, Impartner will add two key technology solutions to the Impartner product portfolio. NewsOnDemand is a newsletter platform that allows the creation of automated newsletters to partners which contain […]

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Magentrix Enhances PRM Solution To Boost Sales Enablement, User Adoption

Magentrix Corporation, a leading provider of SaaS-based partner relationship management (PRM) solutions, has enhanced its technology with upgraded sales enablement functionality and features that boost user adoption. This release gives clients more tools for growing sales and amplifying brand awareness. Vendors can now organize, group, and present marketing and sales content in alignment with each […]

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ChannelChat: On the Road to Channel Enablement, ARO Discovers Partner Relationship Management

Soon after ARO, the fluid management division of Ingersoll Rand, kicked off a celebration of its 85th anniversary by revitalizing its brand, partner demand for the updated materials created an unexpected challenge. A new website was doing its duty to provide customers with the information they were seeking. But it didn’t give partners easy-access to […]

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ChannelChat: AgileField Launches Channel-First Strategy On Allbound Powered Partner Portal

When Jeff Gregorec was named EVP, Partnerships and Strategic Alliances at AgileField, a provider of field service management (FSM) solutions, he was handed a pretty full plate. The company was in the process of changing its name – it was formerly known as MobilLogix. It had a renewed focus on mid-market customers. And AgileField was […]

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