Channel Marketer Report

CRM / PRM Solutions

Aprimo Advances Distributed Marketing Platform with Robust Local Digital Advertising Engine and Lead Nurture Enhancements

Aprimo, a global leader in enterprise marketing operations and through-channel marketing automation (TCMA) technology, has enhanced its Aprimo Distributed Marketing product enabling it to propel automation and scalability of localized integrated marketing campaigns. The new features advance the solution’s ability to enable channel partners to easily execute local ad campaigns and generate more sales-ready leads by aligning […]

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ZINFI Enhances PRM Platform with Advanced Content Management Capabilities

ZINFI Technologies, a leading supplier of unified channel management solutions, has enhanced its partner relationship management platform with advanced content management capabilities. The platform’s new capabilities include advanced content filtering options for various users. New content approval management capabilities allow greater collaboration by channel organizations and their agencies. And the platform features updated print-quality asset […]

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Latest Release of Impartner PRM Solution Automates Partner Segmentation, Targeted Content Distribution

Impartner announced the latest release of its partner relationship management (PMR) software. The enhanced solution segments a vendor’s partners automatically and intelligently by attributes such as tier, region or type of partner. The solution’s new asset management system enables vendors to precisely schedule the delivery of segmentation-specific content to appropriate partners. The segmentation engine, Impartner […]

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As Purpose-Built PRM Technology Proves Value to Vendors, More Solutions Flow to Market

The days of channel executives cobbling together a stack of off-the-shelf and home-grown solutions to just barely support their staff and partners seem to be coming to an end. With indirect sales team accounting for the lion’s share of B2B revenue, vendor demand for high-performing, purpose-built channel solutions is being met by a growing number […]

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Infographic: How PRM Enhances Every Step of the Partner Journey

Partner relationship management creates a frictionless, contemporary partner experience that ensures the best partners want to work with you, optimizes your mutual performance and accelerates indirect revenue. This interactive infographic, published by Impartner, highlights 10 keys elements of the partner journey. For example, it offers information on how modern PRM technology: Accelerates partner on-boarding and […]

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The Integration Imperative: Why Channel Partner Processes and Technologies Must Be Silo-Free

Laz Gonzalez, Chief Strategy Officer at Zift Solutions With the channel in a constant state of flux, it’s no wonder that today’s CMOs are dealing with more demands, complexities and technology than ever before. Channel technology vendors have been quick to deliver all sorts of software and solutions to help (and win the business of) […]

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Mindmatrix PRM Software Now Integrates with Zoho CRM

Mindmatrix, the supplier of a fully integrated platform offering complete sales and marketing enablement for direct and indirect sales, announced that its partner relationship management (PRM) software now integrates with Zoho CRM. The integration with Zoho allows bi-directional synchronization of lead data and opportunities between the two platforms. As a result, any opportunity created in […]

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PRM, By Any Name, Could Benefit From More Integration with CRM

By Robert DeSisto, Chief Value Officer at Salesforce Partner Relationship Management (PRM) applications have been around for 18 years, yet have struggled to take hold in the market. Over the same period, CRM spend has seen explosive growth across every industry in companies small to large. So with one third of the world’s business generated […]

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Zyme, the CDM Company, Completes Acquisition of Incentive Management Firm, CCI

Zyme, a leading channel data management company, has acquired CCI, the channel incentives management firm. With the acquisition, Zyme now offers its customers the added capabilities of a comprehensive data-driven incentive management solution supporting rebates, MDF, co-op, SPIFS, and referrals. The purchase of CCI is in line with Zyme’s mission to create “the new smart […]

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Salesforce Introduces Out-of-the-Box PRM App to Accelerate Partner Program Inception and Expansion

Problem: Partner relationship management has changed. More vendors are adopting the channel as a sales strategy giving partners more choices of businesses to represent. The competition for partner mindshare cannot be won with antiquated systems that are inflexible, siloed, and not mobile-ready. Partners chose to do business with vendors who can provide an experience that makes […]

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