CRM / PRM Solutions
BrandMuscle Seeks Growth Boosting Capabilities Of Holistic TCMA Solutions And Services
For BrandMuscle, an integrated local and channel marketing solution and services provider, Forrester’s 2018 report on the growth of both through-channel marketing automation (TCMA) technology and related services was good news indeed. Not only did Forrester predict that sales of TCMA solutions would climb to almost $1.18 billion by 2023, the research firm said that […]
Allbound Names Daniel Graff-Redford Its New CEO
Allbound, a partner relationship management platform provider, has appointment Daniel Graff-Radford as the company’s chief executive officer. Graff-Radford, who was most recently the chief strategy officer at OnSolve, is an 18-year tech company veteran with a successful track record of growing and operating both private and public companies. “We are very pleased to have Daniel join […]
Expanded B2BMX Channel Track Topics Range from Impact of AI to Optimizing Channel Comms
The impact that AI is having on channel programs will be clearly explained at the B2B Marketing Exchange (B2BMX) conference in Scottsdale, AZ next week. Returning to the B2BMX podium, Laz Gonzalez, channel expert and chief strategy officer at Zift Solutions, will explore how AI, machine learning and propensity modeling can intersect with channel programs […]
Channel Technology Vendors Form Collective To Amplify Their Solutions’ Benefits
Three different channel technology companies have formed a partnership to help their shared customers achieve a higher return on investment in the solutions they offer. The companies that comprise the Channel Collective are Channel Mechanics, a channel automation platform provider, Vortex 6, which offers SaaS solutions that automate multi-vendor partner program compliance, and iasset.com, a […]
New Channeltivity Edition Enables Access to Partner Data in HubSpot
Channeltivity, a leading provider of partner relationship management (PRM) software, has released the Channeltivity HubSpot edition, enabling organizations that depend on HubSpot customer relationship management (CRM) to seamlessly access their channel partner data. With the HubSpot Edition, channel managers can view, track and report on channel data from within HubSpot. The HubSpot Edition was designed to enable […]
Improving the Channel Experience Across the Customer Life Cycle
Partners often cite the user experience as one of the most critical aspects of their relationships with vendors. If vendors offer partners complex programs, cumbersome processes, and a poorly designed partner portal, they risk leaving them frustrated and unable to contribute to mutual success. This comprehensive e-book from Vistex, a leader in go-to-market solutions, examines […]
Allbound To Focus on Product Development with $3.6 Million in New Funding
Allbound, a partner relationship management (PRM) platform provider, has received a significant investment in Series A funding led by Canal Partners with other investors including KLH Venture Partners, Tallwave Capital, Arizona Founders Fund, and Stout Street Capital. In total, $3.61 million has been raised to advance product development within the Series A round, resulting in a total […]
Forrester Infographic Provides Overview of Expanding Ranks of Channel Software Providers
Forrester Research has published an infographic offering a fairly comprehensive view of the companies providing channel software today. The 106 companies, ranging from large enterprise software vendors to start-up providers of point-solutions, are grouped into six major categories supporting: Partner relationship management (PRM) Through-channel marketing automation (TCMA) Channel incentives and program Channel data management (CDM) […]
Forrester Focuses on Partner Relationship Management Solutions in Wave Report
Forrester has put a spotlight on partner relationship management (PRM), a not-so-new but somewhat low-profile channel supporting solution category. In its recent report – The Forrester Wave: Partner Relationship Management, Q4 2018 — the research firm noted that companies have invested in PRM since the early 2000s. But “as CRM started to grow significantly in […]
Performance Horizon Changes Name to Partnerize; Hires New Product VP to Continue Platform Enhancement Program
Performance Horizon, a provider of partner marketing software for global brands, has changed its name to Partnerize. Along with the new name, the company has introduced a series of product enhancements to its flagship partner management platform. The company’s decision to change its branding and update its offering reflects both its single-minded focus on making partnerships […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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