Channel Marketer Report

Demand Generation

Survey Finds B2B Buyers Willing To Engage With Sales Reps Sooner In Shopping Process

Indirect sales reps may have an opportunity to engage with customers earlier in their buyer’s journey. According to the 2019 B2B Buyers Survey Report, a growing number of buyers are raising their hands earlier in the shopping process, seeing more value in bringing in sales reps to facilitate the journey. The data collected by Demand […]

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Micro Focus Builds New Portal Experience To Support Unified Partner Program

Micro Focus, the giant software and information technology company, has launched a new partner portal to support its recently unified legacy partner programs. The new portal is designed to streamline and simplify the way partners engage with the company. Since Micro Focus merged with Hewlett Packard Enterprise (HPE) software in 2017, it hosted two separate […]

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Zift Expands Strategic Alliance Program With New Partners In EMEA And The Channel Company

Zift Solutions, an enterprise channel management technology provider, is expanding its new strategic alliance program, the Zift Zone, into EMEA with the addition of bChannels, Blueprint CPQ, and LeadFabric. The Zift Zone is a marketplace connecting Zift customers to trusted and certified agencies, technology, and service providers, all of whom drive channel success. Zift also announced that The […]

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Zift Creates Strategic Partner Program To Offer Ecosystem Of Agencies, Applications, Services Providers

Zift Solutions, an enterprise channel management provider, has launched a new strategic partner program to connect its customers to an ecosystem of agencies, applications, and service providers. Current and new Zift Solutions customers will be able to choose from a menu of agency, technology, and service providers, such as AchieveUnite, Bombora, and Televerde, to enhance their channel programs […]

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At Sage, Teaching Partners To Reel In Their Own Leads Gets Priority Status

At Sage, the business management solution provider, helping its partners drive more of their own pipeline is a top priority for 2019. Offering an expanded marketing program on a robust infrastructure, Sage is striving to help its partners “drive customers through the journey of selecting, considering and deciding what new technology they should bring into […]

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Zift Solutions Introduces All-In-One Platform To Support Critical Channel Program Activities

Zift Solutions, an enterprise channel management solution provider, introduced an all-in-one platform at an executive summit it hosted last month. ZiftONE is a comprehensive platform that connects and simplifies channel sales, marketing, and operations for indirect sales organizations. ZiftONE is designed to eliminate data silos, disorganization, and disengagement caused by piecing together multiple point solutions […]

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How Auto Brands Drive Local Marketing Impact For More Profitable Dealer Relationships

By Trae Clevenger, chief strategy officer, Ansira There’s a quiet evolution taking place in channel marketing. Brands that want to boost local marketing impact have realized that they need to better equip their channel partners to meet the expectations of empowered consumers who demand seamless brand experiences, whether online or in-store. And brands are accomplishing […]

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Channel Sessions At B2B Marketing Exchange To Help Partner Marketers Chart New Program Road Maps

Channel marketing will be well-represented at the B2B Marketing Exchange (B2BMX) as the conference moves to a new venue, the Hyatt Regency Scottsdale, February 25 – 27. The channel marketing track, which was added to the conference last year, has been expanded to include eight sessions and a workshop. Laz Gonzalez, chief strategy officer, Zift Solutions, returns to […]

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Ingram Micro Boosts Partner Enablement with New Digital Marketing Platform

Ingram Micro has launched a new digital marketing program. Designed to enable channel partners to establish a meaningful digital presence for their brands, Ingram Micro Partner Connect simplifies the complexities of digital marketing with personalized, premium digital marketing content delivered as-a-service. Launched in beta earlier this year with members of Ingram Micro’s Trust X Alliance community, the […]

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B2B Marketing Exchange Conference Doubles Channel Track Sessions

The B2B Marketing Exchange will feature an expanded agenda of channel marketing sessions. As the conference moves to a new venue, the Hyatt Regency Scottsdale, February 25 – 27, the channel track has been expanded to include as many as eight sessions and workshops. “We fully expected that our channel sessions would be well received […]

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