Channel Marketer Report

Demand Generation

SproutLoud Offers Localization Tools To Empower Channel Marketers

The Problem: With local searches constituting 24% of all Google queries, and 45% of all Yelp searches happening on a mobile app, the interdependence of brands and local businesses is more evident than ever before. Businesses rely on brands for marketing resources and assets promoting the products and services that bring customers through the door. […]

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Only 7% Of Marketers Find Local Efforts Successful

Marketers are honing in on Social, Mobile, Local — or SoMoLo — as a must-have strategy to better connect with consumers. By tapping social media, mobility and localized marketing tactics, organizations such as dealerships, branch offices and service outlets can identify the unique needs of specific audiences and in turn, deliver more relevant messages and […]

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Dell Channel Exec Shares Marketing And Enablement Strategies, Key Focus Areas For 2013

At the 2012 Dell World conference, CEO Michael Dell honed in on growth opportunities and goals for the company in the coming year. As we settle into 2013, Dell is striving to establish itself as a key provider for all things related to Cloud, security, networking and data centers/servers. And Dell is turning to its […]

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Channel Marketing Is Broken

By Jared Shusterman, Managing Partner and CEO, SproutLoud Channel marketing is broken. There. Someone had to say it. Yes, it’s an over-generalization. And certainly anyone reading this post can name companies doing channel marketing well — possibly even a few doing it very well. Largely speaking, however, there are many channel marketing managers struggling to […]

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Tech Data Offers Suite Of Reseller Marketing Solutions And Services

Tech Data Corporation, a technology distributor and service provider, recently announced the launch of a new reseller marketing program powered by TDAgency, the company’s marketing services agency. ResellerCONNECT was developed to focus on the marketing needs of SMB resellers, while still tackling the goals of top technology vendors.

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Mobile-Optimized Content Becoming A New Imperative For Channel Marketers

More executives are working remotely and traveling to attend industry conferences and one-to-one meetings, making mobile-optimized content collateral a new imperative for vendors and their partners. In fact, mobile traffic has nearly quadrupled since January 2011 and accounted for about one in four web site visits in December 2012, according to research from Walker Sands. […]

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Refining Localized Marketing To Boost Channel Revenue

A key benefit for organizations that develop a network of channel partners and affiliates is that they have more means to extend brand messaging and drive product/service awareness to new markets. However, to truly succeed at reaching specific audiences in particular geographic areas, vendors must empower partners to go-to-market, both via traditional means such as […]

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Channel Thought Leaders Share Predictions For 2013

The channel universe is evolving at a rapid pace. In an effort to hone in on key trends and expectations for 2013, we decided to ask some key executives from leading agencies, consultancies, and even solution provider companies to share their insights on channel sales and marketing trends. Each executive has a breadth of experience working […]

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The Convergence Of CRM, PRM And Marketing Automation Presents New Opportunity For Channel Sales And Marketing Alignment

B2B organizations are furthering sales and marketing success by aligning their CRM databases with marketing automation to ensure more effective lead nurturing and optimal sales results. The promise of these more efficient business processes has caused a surge in marketing automation adoption. Benchmark research from SiriusDecisions indicates that while 18% of B2B organizations utilize a […]

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How Do You Define A Lead?

The constant conflict between sales and marketing can be solved by both teams establishing a solid set of characteristics or qualifications that make a lead. However, how does an organization go about setting these guidelines? This infographic from The ALEA Group helps B2B companies understand what makes the ideal lead.

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