Demand Generation
Wistia Helps Accelerate Video Creation And Deployment
The Problem: In 2015, 52% of marketers will increase their video efforts, with nearly half taking the responsibility in-house, according to a recent Wistia survey. As more marketers become tasked with developing video content, they will need to learn how to develop effective content as well as measure the impact and ROI of the videos they have […]
Socedo Facilitates Social Selling
The Problem: Nearly three quarters (72.6%) of salespeople using social selling as part of their sales process outperform their sales peers and exceed quota 23% more often, according to Aberdeen Group research. However, it may be challenging for marketers to identify valuable connections and prospects, and develop meaningful relationships with them. This is especially true […]
Five Best Practices For B2B Mobile Commerce [Infographic]
An increasing number of B2B executives are using their smartphones and tablets to read reviews (56%), access product information (55%), compare features (50%) and compare prices (48%). With 16% of B2B site traffic coming from mobile devices, organizations must make their content and online experiences optimized for these smaller-screened devices. This infographic, courtesy of Usablenet, reveals […]
Corporate Visions Acquires Sales Enablement Content Firm Launch International
Corporate Visions, a provider of marketing and sales messaging and training, has acquired Launch International, a communications company specializing in marketing and sales enablement content. This deal further enhances Corporate Visions’ customer conversation system and expands its position as a provider of consulting, content and training products and services to help companies improve their selling conversations. […]
Lead Nurturing Evolves To Include More Customized Marketing Opportunities
Lead nurturing is central to the sales and marketing equation, helping businesses stay top of mind among current and prospective customers. In fact, companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost, according to Forrester Research. However, vendors and partners both face similar challenges during the process: While […]
QTS Boosts 2013 Revenue By 21% With Help From Partners
QTS Realty Trust, a data center facilities and managed service provider, saw revenue increase by 21% year over year. The QTS partner program helped contribute to this annual growth: 74 partners closed sales throughout the year, and helped add the 54 customers. QTS named Converged Network Services Group (CNSG), a telecommunications and data center consulting […]
Pathable Enhances Engagement, Follow-Up For In-Person Events
The Problem: Vendors and partners rely on conferences, summits and other events to build relationships, collect feedback and, of course, generate opportunities and leads. However, it is sometimes a challenge for executives to follow-up with new connections in a timely, efficient manner, while delivering the information needed to further the relationship. The Solution: The Pathable event experience […]
New Relic Joins Google Cloud Platform Partner Program
New Relic, a software analytics company, has joined the Google Cloud Platform Partner Program as a technology partner for Google Compute Engine. The integration of New Relic services allows Google Cloud Platform customers to have in-depth application performance visibility to help them monitor, troubleshoot and optimize performance for large-scale computing workloads on Linux virtual machines […]
Channel Wide Triggered Marketing: A Precedent In Data Collaboration Between Brands And Channel Partners
By Jared Shusterman, Managing Partner and CEO, SproutLoud Triggered marketing — the practice of basing a marketing communication’s content, timing, and delivery medium on measureable events relevant to the consumer — has been around for some time. Despite that, “less than 20% of marketing organizations today,” are doing it correctly, according to Adam Sarner, […]
Oracle OpenWorld 2013 Zeroes In On Partner Empowerment
By Brian Anderson, Associate Editor Oracle PartnerNetwork (OPN), a group which helps partners of Oracle better develop, sell and fulfill the company’s solutions, welcomed more than 5,000 executives, customers and partners from around the world this week to Oracle OpenWorld 2013. As part of the week-long event, which took place Sept. 22 to 26, 2013, […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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