Demand Generation
OpenText And ExactTarget Partner To Release Joint Solution
OpenText, an Enterprise Information Management (EIM) provider, announced last week that it has joined forces with ExactTarget, an SaaS marketing services company, to develop and sell a unified solution. The new offering, which combines the ExactTarget digital marketing platform and OpenText Digital Asset Management, was created to help enterprises find and deliver engaging and personalized […]
Only 10% Of People Read All Email Marketing Messages, Study Reveals
Email is still a top touch point for all B2B marketing strategies — especially among channel players. Yet even the most subtle nuances can impact whether an email gets opened, or whether it is simply “dead on arrival.” According to new research from Kentico, a web content and customer experience management solution provider, consumers’ engagement […]
How To Optimize Your Video Marketing For Lead Generation
By Michael Litt, CEO, Vidyard Modern marketers creating content already know the importance of using video to influence B2B purchasing decisions; now it’s a matter of using video to its full potential and understanding how it connects to lead generation and nurturing efforts. With 80% of Demand Gen survey respondents citing that they prefer […]
The atEvent Check-In App Turns Attendees To Opportunities
The Problem: Traditionally, leads generated at events have been unqualified and lack context. As a result, vendors and partners struggle to understand which prospects are ready to have detailed sales conversations, and which are simply looking for more content and information. The Solution: The atEvent Check-In app solves these problems by allowing event staff to include event […]
B2B Content2Conversion Conference Adds Speakers From IBM, Cigna, Avaya And Adobe
Speakers from Adobe, IBM, Cigna and Avaya have been added to the agenda at this month’s B2B Content2Conversion Conference, taking place April 22-23 in New York at The TimesCenter. “It’s an honor to us that key marketing leaders from companies large and small are recognizing the B2B Content2Conversion Conference as a must-attend event,” said Andrew Gaffney, […]
To Gate Or Not To Gate Content: Using Forms To Generate Quality Leads
With more buyers turning to content such as white papers, E-books and infographics to learn more about relevant industry trends and specific solutions, it’s natural for organizations to focus more on using these assets to generate leads than to educate prospects and drive advocacy. That is why so many companies are relying more on forms […]
Kaspersky Lab Execs Share Why Content Is Key For Channel Success
In February 2013, Kaspersky Lab announced a variety of enhancements and additions to its partner program, spotlighting a stronger focus on new rewards and lead generation strategies. During a follow-up interview, Chris Doggett, SVP of Corporate Sales, and Gary Mullen, VP of Corporate Marketing, both for Kaspersky Lab North America, discussed how these partner program […]
SproutLoud Offers Localization Tools To Empower Channel Marketers
The Problem: With local searches constituting 24% of all Google queries, and 45% of all Yelp searches happening on a mobile app, the interdependence of brands and local businesses is more evident than ever before. Businesses rely on brands for marketing resources and assets promoting the products and services that bring customers through the door. […]
Only 7% Of Marketers Find Local Efforts Successful
Marketers are honing in on Social, Mobile, Local — or SoMoLo — as a must-have strategy to better connect with consumers. By tapping social media, mobility and localized marketing tactics, organizations such as dealerships, branch offices and service outlets can identify the unique needs of specific audiences and in turn, deliver more relevant messages and […]
Dell Channel Exec Shares Marketing And Enablement Strategies, Key Focus Areas For 2013
At the 2012 Dell World conference, CEO Michael Dell honed in on growth opportunities and goals for the company in the coming year. As we settle into 2013, Dell is striving to establish itself as a key provider for all things related to Cloud, security, networking and data centers/servers. And Dell is turning to its […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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