Channel Marketer Report

Distribution Marketing

PowerChord Expands TCMA Platform Features, Offers New Consulting Service

PowerChord, a through-channel marketing automation supplier, is launching new platform features and digital marketing services. The company’s platform is used by brands and their dealers to rapidly deploy branded website experiences at scale and disseminate omnichannel digital marketing campaigns. PowerChord is piloting new visualization for its platform enabling brands to see highly engaging and easily […]

Read More

SproutLoud Partners With Acoustic To Offer Distributed Marketing Solutions On Open Platform

SproutLoud, a leading distributed marketing platform provider, and Acoustic, a marketing cloud platform provider, today announced their strategic go-to-market partnership to offer premier, purpose-built distributed marketing solutions on an open marketing platform. The two companies will collaborate to develop a through-channel solution leveraging SproutLoud’s expertise and the Acoustic Marketing Platform. SproutLoud and Acoustic have built […]

Read More

HubSpot Relaunches Channel Ecosystem As Solutions Partner Program

HubSpot, the inbound marketing, sales and service provider, has relaunched its Agency Partner Program as the Solutions Partner Program. Originally created as an agency reseller initiative, the program evolved and grown into a full ecosystem of service providers and app developers that help customers succeed with and extend the capabilities of HubSpot. According to research […]

Read More

Impartner Expands Channel Enablement Solution Offering With Acquisition Of TIE Kinetix’s TCMA Business

Impartner, a pure-play partner relationship management (PRM) and channel management platform provider, will acquire the through-channel marketing automation (TCMA) business from partner automation solutions provider TIE Kinetix. With this acquisition, which includes TIE Kinetix’s full suite of contemporary brand control and demand generation technologies, Impartner will provide a more holistic channel management platform to help companies […]

Read More

Ingram Micro Cloud Boosts Vendor-Partner Collaboration With Go-To-Market Automation Program

Ingram Micro Cloud announced the global availability of its Go-to-Market Hub for partners and the Go-to-Market Builder for vendors. The Go-to-Market Hub provides partners with a single destination for through-channel marketing automation, with sales enablement content and tools across the Ingram Micro Cloud portfolio of cloud products. The Go-to-Market Builder provides vendors with a tool to […]

Read More

Cisco Enhances Marketing Velocity Program To Follow B2B Buyers’ Digital Journey

For any channel marketer trying to compete with Cisco’s Marketing Velocity program, the IT, networking and cybersecurity solutions provider isn’t making it easy. In addition to connecting and integrating the components of Marketing Velocity, its best-in-class channel program under one offering, the company added a new co-marketing service that supports insight-driven joint planning to enable […]

Read More

ChannelWeek On-Demand: Choose, Engage And Enable Partners With More Precision

A more selective approach to recruiting and engaging channel partners was a key message shared by presenters during ChannelWeek, an online event hosted before the Labor Day holiday by Channel Marketer Report and its sister publication, Demand Gen Report. To more effectively address increasingly demanding B2B buyers, especially those in business units, vendors should be […]

Read More

xAmplify Earns Certified Integration Designation With Marketo Engage; Added To LaunchPoint Ecosystem

xAmplify, a through-channel marketing automation (TCMA) solution provider, has announced its certified integration with Marketo Engage and addition to the LaunchPoint by Marketo ecosystem. xAmplify’s integration into Marketo Engage is designed to extend the data capturing capabilities of Marketo Engage to channel-capable customers seeking access to both channel partner participation metrics and partner pipeline analytics, […]

Read More

ZINFI Adds DIY Configuration And Customization Tools To Adaptive SaaS Platform

ZINFI Technologies, a provider of unified channel management solutions, has launched the newest version of its next-generation adaptive SaaS platform. The new platform, version 10.0, includes an advanced set of configuration tools that partner portal administrators can use to reduce setup and ongoing maintenance costs by 90%, the company said. The new modules include a […]

Read More

How Auto Brands Drive Local Marketing Impact For More Profitable Dealer Relationships

By Trae Clevenger, chief strategy officer, Ansira There’s a quiet evolution taking place in channel marketing. Brands that want to boost local marketing impact have realized that they need to better equip their channel partners to meet the expectations of empowered consumers who demand seamless brand experiences, whether online or in-store. And brands are accomplishing […]

Read More

Page 1 of 41234