Channel Marketer Report

Email Marketing

Only 10% Of People Read All Email Marketing Messages, Study Reveals

Email is still a top touch point for all B2B marketing strategies — especially among channel players. Yet even the most subtle nuances can impact whether an email gets opened, or whether it is simply “dead on arrival.” According to new research from Kentico, a web content and customer experience management solution provider, consumers’ engagement […]

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SproutLoud Offers Localization Tools To Empower Channel Marketers

The Problem: With local searches constituting 24% of all Google queries, and 45% of all Yelp searches happening on a mobile app, the interdependence of brands and local businesses is more evident than ever before. Businesses rely on brands for marketing resources and assets promoting the products and services that bring customers through the door. […]

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Mobile-Optimized Content Becoming A New Imperative For Channel Marketers

More executives are working remotely and traveling to attend industry conferences and one-to-one meetings, making mobile-optimized content collateral a new imperative for vendors and their partners. In fact, mobile traffic has nearly quadrupled since January 2011 and accounted for about one in four web site visits in December 2012, according to research from Walker Sands. […]

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Refining Localized Marketing To Boost Channel Revenue

A key benefit for organizations that develop a network of channel partners and affiliates is that they have more means to extend brand messaging and drive product/service awareness to new markets. However, to truly succeed at reaching specific audiences in particular geographic areas, vendors must empower partners to go-to-market, both via traditional means such as […]

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