Channel Marketer Report

Incentive Programs

Partner Incentives Management: Best Practices Guide

Well planned partner incentive programs can help vendors build trust with their channel partners and increase partner engagement. With offers ranging from rebates, market developing funds (MDF), incentives for key activities, demonstration subsidies and promotion incentives, partner incentive programs can strengthen channel relationships and boost revenue for both the partner and the vendor. This booklet […]

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New Week-Long Webinar Series Reviews How Brands Master Channel Partner Marketing

Channel Marketer Report (CMR) and Demand Gen Report (DGR) are hosting a week-long webinar series addressing the increasingly level of attention that companies are investing in channel marketing best practices. ChannelWeek: The Indirect Imperative: An Inside Look at Why & How B2B Brands Are Mastering Channel Partner Marketing, will provide experienced channel marketers and demand gen […]

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LogicBay Launches ChannelStack: Integrates Best-of-Breed Technologies into Its PRM Solution

LogicBay Corporation, a company that helps clients build, scale and optimize their sales channels, announced the release of its ChannelStack technology solution. Built on the solid foundation of LogicBay’s Partner Relationship Management (PRM) solution, ChannelStack is designed to help companies achieve revenue growth by providing solutions needed in the sales channel such as partner onboarding, lead flow […]

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Perks WW Launches Module to Simplify Co-Op, MDF Management for Complex Sales Channels

Perks WW Channel, a premier provider of channel incentive solutions, has launched a new market development funds (MDF) module that is designed to simplify Co-Op or MDF program management for complex sales channels with varying go-to-market models. The new  Enterprise Engagement Engine (E3) MDF application is designed to help marketers create, tailor, and manage programs quickly […]

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Channel Technology Veteran Steven Kellam Joins 360insights

Steven Kellam has joined 360insights, a channel incentives company, as VP of Global Alliances. Kellam was the former president of CCI, the channel incentives management firm that was acquired by Zyme last year. Kellam will be responsible for establishing strategic relationships to drive revenue and expand the reach of 360insight’s Channel Success Platform. “Steven Kellam is […]

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360insights Acquires Through-Channel, Strengthens Co-op Advertising Platform Capabilities

360insights, a leading supplier of channel management software and channel incentives, promotional analytics and channel insights technology, has acquired Through-Channel, a channel-focused marketing automation solution provider. The acquisition strengthens the existing co-op funds management capabilities of 360insight’s Channel Success Platform. The Through-Channel co-op advertising platform puts brands in control of a feature-rich system with an extensive […]

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Survey: Manufacturing Companies Upped Spending on Incentive Strategies in 2017

A majority of mid- to large-size manufacturing companies that use incentive strategies to boost sales, increase mindshare among channel reps, and get a competitive edge upped their investment in the tactics last year. According to a survey conducted by WorkStride, 83% of the respondents said they spent more on incentives in 2017 than in the […]

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Points-Based Channel Rewards: What Are The Latest Best Practices?

Points-based incentive programs are one of the most effective ways to drive partner engagement and behavioral change at organizational, team, and/or individual levels. But as vendors recognize the importance of engaging customers at every stage of the sales cycle, best practice organizations are moving away from transaction-based incentives only. To make that transition successfully, it’s […]

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Partner Loyalty Isn’t the Same Thing as Your Rewards Program!

By Tracy Delphia, Market Analyst for B2B and Channel, ICLP “I want to start a partner loyalty program.” We get calls with some version of that query regularly at ICLP.  What the caller invariably is asking about is some kind of incentive program for their partners. “Loyalty” and “incentives” have become conflated in the minds of many […]

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7 Myths of Channel Incentive Programs

Implementing a channel incentive promotion to light a fire under your partners is a tried and sometime-true proposition. This e-book from Through-Channel, a channel management platform company, takes a detailed look at some of the leading misperceptions about strategies and activities that can make or break an incentive program. Some key take-aways from the e-book […]

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