Channel Marketer Report

Incentive Programs

Cisco Enhances Marketing Velocity Program To Follow B2B Buyers’ Digital Journey

For any channel marketer trying to compete with Cisco’s Marketing Velocity program, the IT, networking and cybersecurity solutions provider isn’t making it easy. In addition to connecting and integrating the components of Marketing Velocity, its best-in-class channel program under one offering, the company added a new co-marketing service that supports insight-driven joint planning to enable […]

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ChannelWeek On-Demand: Choose, Engage And Enable Partners With More Precision

A more selective approach to recruiting and engaging channel partners was a key message shared by presenters during ChannelWeek, an online event hosted before the Labor Day holiday by Channel Marketer Report and its sister publication, Demand Gen Report. To more effectively address increasingly demanding B2B buyers, especially those in business units, vendors should be […]

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Ingenico Group Debuts Channel Marketing Platform To Drive Partner Growth

Ingenico Group, a payment solution vendor, has launched its new partner marketing platform, Marketing EDGE. Designed to provide access to a suite of marketing tools and collateral, Marketing EDGE helps Ingenico’s partners gain marketplace visibility and drive business growth. “Ingenico values the success of our partners and understands the importance of providing the tools necessary to […]

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Check Point Incentive Program Rewards Engaged Partners With Learning Opportunities

An innovative incentive strategy is helping drive participation in a new channel program at Check Point Software Technologies. The program, called Check PointS, rewards solution providers with learning opportunities for completing activities that strengthen their relationships with customers. During a recent earnings call, Check Point CFO Tal Payne said that more than 70% of the […]

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ChannelWeek Webinars To Offer Expert Insights On Helping Partners Engage Modern B2B Buyers

Channel Marketer Report (CMR) and Demand Gen Report (DGR) are hosting their second annual ChannelWeek, a digital event addressing the opportunities companies have to better align their channel programs with partners and customers too. The webinar series, Powered-Up Partners: Tactics & Tech To Supercharge Your Channel Network, will provide experienced channel marketers and demand gen professionals still honing their channel […]

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Forrester Provides Overview Of Channel Incentive Solution Providers; Selection Process Recommendations

In a Forrester report published earlier this year, Jay McBain, principal analyst – channel, partnerships & alliances, reminded channel leaders of the significant benefits that well-planned incentive programs supported with modern incentive management solutions can deliver. Firms that successfully deploy the right mix, level, and cadence of incentives can: Improve revenue and profit generated by […]

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ChannelAssist Promotes Stevens To President

ChannelAssist, a channel incentive solution provider, has promoted Richard Stevens to President. He replaces David Auld, who remains as Chief Executive Officer. Stevens is an accomplished sales and marketing executive with more than 30 years experience in small, medium and Fortune 500 companies. He is experienced in building and leading teams, with a strategic and […]

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Veeam Boosts Partner Program With New Learning Platform, Expanded Marketing Support Tools And Services

Veeam Software, a backup solutions provider, has made a number of enhancements to its North American ProPartner program. As a 100 percent channel company, Veeam is making major investments in its partner ecosystem to reinforce its commitment to the success and profitability of its partners. Key enhancements to the Veeam Partner Program include Veeam IQ, […]

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Datto Enhances Unified Datto/Autotask Partner Program

Datto, Inc. a leading provider of total data protection solutions, has completed the unification of the Datto and Autotask partner programs. The two companies merged in 2017. The company also announced a number of enhancements to the shared program. In a blog posted earlier this year, Samantha Ciaccia, partner marketing manager, reported that Datto’s Global […]

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Forrester Predicts Sales Of Incentive Management Solutions To Soar To $935 Million By 2024

The market for channel incentives and program management (CIPM) solutions will climb to $935 million by 2024, predicts Forrester. In its recently published report, “Now Tech: Channel Incentives And Program Management, Q1 2019, Forrester also predicted that another $1.9 billion will be generated in services in this ecosystem. Currently 29 channel software vendors offer CIPM […]

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