Channel Marketer Report

Lead Nurturing

HootSuite Integrates With SugarCRM App To Empower Sales And Customer Service

HootSuite has expanded its App Directory to include SugarCRM, the CRM tool designed to help organizations increase efficiency and control of the sales and customer service pipeline. This new integration comes on the heels of SugarCRM receiving $40 million in private equity funding from Goldman Sachs. The SugarCRM app joins a series of other enterprise solutions such […]

Read More

How To Get Real Value Out Of Video

Time-starved, multitasking B2B marketers are seeking more interactive and compelling content to drive brand awareness, encourage conversations and, as a result, generate more leads and sales. Buyers’ attention spans are continuing to shrink and their schedules are becoming more hectic. As a result, marketers need to implement strategies that provide quick-hitting information that resonates with […]

Read More

To Gate Or Not To Gate Content: Using Forms To Generate Quality Leads

With more buyers turning to content such as white papers, E-books and infographics to learn more about relevant industry trends and specific solutions, it’s natural for organizations to focus more on using these assets to generate leads than to educate prospects and drive advocacy. That is why so many companies are relying more on forms […]

Read More

Refining Localized Marketing To Boost Channel Revenue

A key benefit for organizations that develop a network of channel partners and affiliates is that they have more means to extend brand messaging and drive product/service awareness to new markets. However, to truly succeed at reaching specific audiences in particular geographic areas, vendors must empower partners to go-to-market, both via traditional means such as […]

Read More

Page 2 of 212