Channel Marketer Report

Marketing Automation

With Acquisition Of Averetek, E2open Extends Family Of Channel Support Solutions

E2open, a business systems solutions provider, has expanded its family of channel support solutions with the acquisition of Averetek, a through-channel marketing automation technology vendor. With the acquisition of Averetek, E2open offers businesses “unprecedented visibility and control of their indirect channel,” the company said in a press release. Averetek enables companies to engage their diverse […]

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CMR Names Leading Channel Practitioners, Industry Experts To Advisory Board

Channel Marketer Report (CMR) has assembled an editorial advisory board to help identify and understand the topics and trends most important to modern channel professionals. The quickening evolution of channel models, the expansion of partner ecosystems, and the ongoing development of robust channel management technologies has created a demand for sharper and more experienced insights […]

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ZINFI Adds DIY Configuration And Customization Tools To Adaptive SaaS Platform

ZINFI Technologies, a provider of unified channel management solutions, has launched the newest version of its next-generation adaptive SaaS platform. The new platform, version 10.0, includes an advanced set of configuration tools that partner portal administrators can use to reduce setup and ongoing maintenance costs by 90%, the company said. The new modules include a […]

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Zift Creates Strategic Partner Program To Offer Ecosystem Of Agencies, Applications, Services Providers

Zift Solutions, an enterprise channel management provider, has launched a new strategic partner program to connect its customers to an ecosystem of agencies, applications, and service providers. Current and new Zift Solutions customers will be able to choose from a menu of agency, technology, and service providers, such as AchieveUnite, Bombora, and Televerde, to enhance their channel programs […]

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Spring Release Of TIE Kinetix’s FLOW Platform Offers Enhanced Capabilities To Optimize Personalization

TIE Kinetix, a partner automation solutions provider, has added a number of new features and capabilities to its FLOW platform to optimize and personalize the partner and supplier journey. With its Spring Release, FLOW enables portal administrators to more efficiently and efficiently present partners with a personalized portal experience and optimize with-and through-channel marketing and […]

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Comprehensive Roll-Out Campaign Boosts Adoption Of TBI Partner Marketing Center

Six months into the launch of a GDPR-compliant through-channel marketing automation (TCMA) tool, TBI, the privately-owned master agent of technology solutions, is describing the initiative as a resounding success. As of early April, TBI’s Partner Marketing Center (PMC) had 300-plus users who had shared 200 campaigns and more than 100,000 emails. The roll-out of the […]

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Impartner Launches PRM Solution Tailored To Integrate With Microsoft CRM Technology

Impartner, a partner relationship management technology provider, is launching Impartner PRM for Microsoft Dynamics 365, a solution specifically tailored to integrate tightly with Microsoft’s customer relationship management (CRM) solution at a native level. The new offering, developed in collaboration with Microsoft, offers an integrated technology solution to help customers accelerate both direct and indirect sales […]

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Veeam Boosts Partner Program With New Learning Platform, Expanded Marketing Support Tools And Services

Veeam Software, a backup solutions provider, has made a number of enhancements to its North American ProPartner program. As a 100 percent channel company, Veeam is making major investments in its partner ecosystem to reinforce its commitment to the success and profitability of its partners. Key enhancements to the Veeam Partner Program include Veeam IQ, […]

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Service-Led Approach Can Drive Partner Engagement With Channel Marketing Solutions

Partner engagement with brand-provided marketing platforms remains relatively low, according to a study conducted earlier this year by Forrester Consulting. Of the 50 different channel partners included in the study, only 12% use the through-channel marketing (TCM) platforms provided by vendors. More encouraging news is that 35% of the partners are piloting solutions. Another 20% […]

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Partners Seek More Training, Vendor Support To Market More Effectively, Study Finds

The 2019 State of Local Marketing Report offers a mixed bag of good and bad news for vendors striving to help their partners be better marketers. For example, the majority of respondents to the fifth annual survey by BrandMuscle, an integrated local and channel marketing solutions and services provider, are actively trying to learn more […]

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