Marketing Automation
Winn Technology Group, Averetek Partner On Collaborative Marketing Solutions
Winn Technology Group and Averetek have entered into a strategic partnership, establishing collaborative marketing solutions for clients in the technology sector. The partnership between Winn and Averetek will expand the combined expertise of both firms in the channel marketing arena. Averetek, a provider of channel marketing software, has enhanced its lead generation platform with the […]
Xerox Reinforces Commitment to Partners with New Marketing Resources, Re-Designed Portal
Xerox is enabling its channel partners with a new set of marketing resources to help them market and sell the company’s managed print services and its ConnectKey-enable workplace assistants. The new resources and a re-designed partner portal reinforce Xerox’s commitment to deliver value-added benefits to its channel partner community, the company said. Now mobile-friendly and […]
Allbound Taps Stephen Ceplenski as Chief Growth Officer
Stephen Ceplenski has joined Allbound, a partner relationship management (PRM) software provider, as Chief Growth Officer. Most recently, Ceplenski was Global Vice President of partner success and partner marketing at Marketo. Ceplenski joins Allbound at a time when market watchers see sales of PRM solutions and related technologies growing substantially. For example, earlier this year […]
Partner Enablement Must Be Top Priority, Say ChannelWeek Presenters
Enabling partners to play a bigger role in marketing their own brands, as well as those of the vendors they represent, was a common theme in the presentations made during ChannelWeek, a week-long webinar series hosted by Channel Marketer Report and its sister publication, Demand Gen Report (DGR). To ensure that established or new indirect […]
Channel Execs Push to Close Partner Marketing Skills Gap
As Forrester Research reported earlier this year, companies are expected to make significant investments in their partner marketing technology, pushing sales of through-channel marketing automation solutions to $1.2 billion through 2023. But to ensure that their teams know how to optimize these tools, companies are making additional investments to build teams with sharper channel management […]
ZINFI Enhances DIY Capabilities of Its PRM SaaS Application
ZINFI Technologies, Inc., a provider of unified channel management (UCM) solutions, through-channel marketing automation technology and partner relationship management (PRM) platforms, has launched a set of next-generation, do-it-yourself capabilities for its partner relationship management SaaS application. The new capabilities were developed to address issues resulting from the rapid evolution of channel marketing automation, said the company […]
Zift Solutions Adds Connector to Datto’s Autotask Professional Services Automation System
Enterprise channel management solution provider Zift Solutions has added a partner configurable connector to Datto’s Autotask Professional Services Automation (PSA) system. The new connector drives partner engagement and channel sales by enabling seamless data transfer for through-channel marketing automation (TCMA). Datto empowers small and medium-sized businesses with enterprise-level technology. Zift’s new connector to Datto’s Autotask […]
Averetek Integrates Its Channel Marketing Software with rFactr Social Selling Platform
Averetek, a provider of channel marketing software, has integrated its solution with SocialPort, a social selling platform provided by rFactr. With this integration, Averetek customers have access to a robust solution that automates the sharing of highly targeted content with their channel partners. SocialPort also provides the data and analytics necessary to optimize social selling […]
TIE Kinetix Partners with Google to Launch Digital Marketing Transformation for the Channel Program
TIE Kinetix, a partner automation solution provider, announced an exclusive digital marketing transformation program. Developed and delivered in partnership with Google, the program is designed to help channel organizations help their partners adopt digital marketing best practices. The Digital Marketing Transformation for the Channel program was specifically developed for and is limited to organizations with […]
Datto Expands MarketNow Channel Support Program with Four New Offerings
Datto, Inc. a leading provider of total data protection solutions, has expanded its MarketNow program with four new marketing concierge service packages. The service packages, all provided by Mindmatrix, the channel and sales enablement software company, target very specific partner profiles to better align marketing and sales support. Datto launched MarketNow in June 2017. The program, […]
