Marketing Automation
Sectigo Boosts Partner Marketing Support with Enhanced Channel Program
Sectigo, a commercial certificate authority and a web security solutions vendor, has made comprehensive improvements to its channel partner program. By further equipping its already-thriving channel of partners worldwide with additional tools and incentives, the company’s goal is to enable them to expand into new segments within the cybersecurity market. Last July, Sectigo credited significant […]
Pooling MDF From Multiple Vendors Helps Partners Make Bigger Splash
By combining allocations of several MDF programs into a single pool of marketing dollars, partners large and small are making more effective and efficient use of resources many companies often leave on the table. MRP, a marketing and sales agency, has successfully managed multi-vendor MDF programs for partner companies. Devon Day Wellbrock, senior vice president, […]
SMB Partners Say Lack of Time Limits Use of Vendors’ Marketing Platforms
Only 23% of IT channel partners with between five and 10 employees say they accessed or used a brand-provided marketing platform on a monthly basis in the last year. According to a compilation of three surveys of IT channel partners generating less than $10 million annually, lack of time is the primary reason marketing platforms […]
Infoblox Aligns Channel Program With Partners’ Path To Market
At its inaugural Americas Partners Summit last Fall, Infoblox reviewed how the company had expanded its BuildingBLOX partner program to include additional investment in accreditation, deal registration enhancements, new partner tools, and rebate rewards. During the past year, Infoblox had expanded its partner alliance ecosystem with the addition of 100 new partners, boosting channel revenue […]
Improving the Channel Experience Across the Customer Life Cycle
Partners often cite the user experience as one of the most critical aspects of their relationships with vendors. If vendors offer partners complex programs, cumbersome processes, and a poorly designed partner portal, they risk leaving them frustrated and unable to contribute to mutual success. This comprehensive e-book from Vistex, a leader in go-to-market solutions, examines […]
Forrester Infographic Provides Overview of Expanding Ranks of Channel Software Providers
Forrester Research has published an infographic offering a fairly comprehensive view of the companies providing channel software today. The 106 companies, ranging from large enterprise software vendors to start-up providers of point-solutions, are grouped into six major categories supporting: Partner relationship management (PRM) Through-channel marketing automation (TCMA) Channel incentives and program Channel data management (CDM) […]
Automated, Content-Rich Social Media Sharing Programs Are Winning Partner Support
Compelling partners to lend a hand with many of the marketing chores necessary to generate leads and drive revenue remains a significant challenge, channel marketers complain. But increasingly, channel partner participation in social media amplification is on the rise. For example, when Xerox announced that it was undertaking a massive effort to make it easier for partners to do […]
Ingram Micro Boosts Partner Enablement with New Digital Marketing Platform
Ingram Micro has launched a new digital marketing program. Designed to enable channel partners to establish a meaningful digital presence for their brands, Ingram Micro Partner Connect simplifies the complexities of digital marketing with personalized, premium digital marketing content delivered as-a-service. Launched in beta earlier this year with members of Ingram Micro’s Trust X Alliance community, the […]
Winn Technology Group, Averetek Partner On Collaborative Marketing Solutions
Winn Technology Group and Averetek have entered into a strategic partnership, establishing collaborative marketing solutions for clients in the technology sector. The partnership between Winn and Averetek will expand the combined expertise of both firms in the channel marketing arena. Averetek, a provider of channel marketing software, has enhanced its lead generation platform with the […]
Xerox Reinforces Commitment to Partners with New Marketing Resources, Re-Designed Portal
Xerox is enabling its channel partners with a new set of marketing resources to help them market and sell the company’s managed print services and its ConnectKey-enable workplace assistants. The new resources and a re-designed partner portal reinforce Xerox’s commitment to deliver value-added benefits to its channel partner community, the company said. Now mobile-friendly and […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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