Channel Marketer Report

Marketing Automation

ChannelChat: How Blancco’s Matt Sturges Is Boosting Partner Engagement with Through-Channel Marketing Automation Technology

In March, Zift Solutions announced that Blancco Technology Group was using Zift Channel as a Service to support partners and streamline its robust, global channel program. In a press release, Matt Sturges, VP of North America and Global Channel Sales at Blancco Technology Group, said “With Zift Solutions, Blancco can deliver a world-class partner experience to […]

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Enhanced Impartner PRM Solution Enables Real-Time Content Editing, Portal Adjustments

Impartner, a leading supplier of partner relationship management (PRM) solutions, announced that its Spring ’18 software release now makes it possible for channel managers to edit content in real time. The release, which continues the company’s ongoing focus to provide powerful and nimble channel-management tools, also empowers channel managers to make changes to their partners’ […]

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ZINFI Applies Mobile-First Approach with Launch of its Next-Generation Channel Management SaaS Platform

ZINFI Technologies, Inc., a leading provider of Unified Channel Management (UCM) solutions, has launched its next-generation adaptive SaaS platform, version 9.0, to address core enterprise needs for security, scalability, stability, speed and simplicity via a fully mobile, flexible, configurable and connected platform. The new platform enhances the ability of enterprises to more productively manage their […]

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360insights Acquires Through-Channel, Strengthens Co-op Advertising Platform Capabilities

360insights, a leading supplier of channel management software and channel incentives, promotional analytics and channel insights technology, has acquired Through-Channel, a channel-focused marketing automation solution provider. The acquisition strengthens the existing co-op funds management capabilities of 360insight’s Channel Success Platform. The Through-Channel co-op advertising platform puts brands in control of a feature-rich system with an extensive […]

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ChannelChat: How Ingram Micro’s Jennifer Anaya Champions Change and Innovation

Jennifer Anaya has a pretty big job. As Ingram Micro’s vice president marketing, North America, her responsibilities include leadership of the U.S. and Export marketing organization and management of branding, corporate communications and marketing for the region. In addition to these and other duties, she also leads and manages the daily operations of Agency Ingram […]

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Channel Marketing To Get Spotlight at B2BMX Conference

Maria Chien, Service Director of Channel Marketing Strategies for SiriusDecisions, will kick off the new channel track at the B2B Marketing Exchange in Scottsdale, AZ, February 19-20, The channel track will also feature presentations by Laz Gonzalez, Chief Strategy Officer at Zift Solutions, the track’s sponsor, and Jen Spencer, VP of  Sales and Marketing at […]

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The CMR Roundtable: Optimizing Channel Marketing Enablement

Depending on how you look at it, channel marketers either have a very bright future, or, man, do they have a lot of work to do. As channel programs becoming increasing more successful at driving B2B sales, companies are striving to improve on their performance.  And at many businesses that rely exclusively or mostly on […]

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Channel Stack Universe Expands Even As M&A Activity Climbs

The number of companies offering channel solutions is on the rise, according to research by Jay McBain, principal analyst, global channels at Forrester. By his count, the channel industry technology stack consists of 83 companies across eight operational categories. These categories include: Channel data management Channel finance, pricing, and inventory Channel incentives and program management […]

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What Happens When You Build It — And They Don’t Come? The Case for Partner-First Channel Marketing Portals

By Cameron Avery, Senior Vice President of Business Development, Zift Solutions We all know the famous line from the film Field of Dreams: “If you build it, they will come.” While that magic may work with the ghosts of baseball, it doesn’t hold up with channel partner marketing portals. Far too many channel organizations discover this […]

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Why Prescribed and Personalized Marketing Is Needed for the Channel

By Jeff Mesnik, CEO, ContentMX As a technology marketer, you know that building demand generation campaigns takes planning and coordination. Your message is deliberate and coordinated and the sequence and timing of communications are relevant and important. Demand generation is filled with both long term and short term strategies, all for the purpose of identifying […]

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