Channel Marketer Report

Marketing Automation

Channel Marketing To Get Spotlight at B2BMX Conference

Maria Chien, Service Director of Channel Marketing Strategies for SiriusDecisions, will kick off the new channel track at the B2B Marketing Exchange in Scottsdale, AZ, February 19-20, The channel track will also feature presentations by Laz Gonzalez, Chief Strategy Officer at Zift Solutions, the track’s sponsor, and Jen Spencer, VP of  Sales and Marketing at […]

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The CMR Roundtable: Optimizing Channel Marketing Enablement

Depending on how you look at it, channel marketers either have a very bright future, or, man, do they have a lot of work to do. As channel programs becoming increasing more successful at driving B2B sales, companies are striving to improve on their performance.  And at many businesses that rely exclusively or mostly on […]

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Channel Stack Universe Expands Even As M&A Activity Climbs

The number of companies offering channel solutions is on the rise, according to research by Jay McBain, principal analyst, global channels at Forrester. By his count, the channel industry technology stack consists of 83 companies across eight operational categories. These categories include: Channel data management Channel finance, pricing, and inventory Channel incentives and program management […]

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What Happens When You Build It — And They Don’t Come? The Case for Partner-First Channel Marketing Portals

By Cameron Avery, Senior Vice President of Business Development, Zift Solutions We all know the famous line from the film Field of Dreams: “If you build it, they will come.” While that magic may work with the ghosts of baseball, it doesn’t hold up with channel partner marketing portals. Far too many channel organizations discover this […]

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Why Prescribed and Personalized Marketing Is Needed for the Channel

By Jeff Mesnik, CEO, ContentMX As a technology marketer, you know that building demand generation campaigns takes planning and coordination. Your message is deliberate and coordinated and the sequence and timing of communications are relevant and important. Demand generation is filled with both long term and short term strategies, all for the purpose of identifying […]

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Channeltivity Adds Channel Partner Training and Certification Function to Its PRM Solution

Channeltivity has introduced a channel partner training and certification module to its cloud-based partner relationship management (PRM) solution. The new module was designed to deliver the rich functionality of a learning management system that is tailored to the unique needs of channel programs and available directly from their full service partner management hub. By seamlessly […]

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Aprimo Advances Distributed Marketing Platform with Robust Local Digital Advertising Engine and Lead Nurture Enhancements

Aprimo, a global leader in enterprise marketing operations and through-channel marketing automation (TCMA) technology, has enhanced its Aprimo Distributed Marketing product enabling it to propel automation and scalability of localized integrated marketing campaigns. The new features advance the solution’s ability to enable channel partners to easily execute local ad campaigns and generate more sales-ready leads by aligning […]

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ZINFI Enhances PRM Platform with Advanced Content Management Capabilities

ZINFI Technologies, a leading supplier of unified channel management solutions, has enhanced its partner relationship management platform with advanced content management capabilities. The platform’s new capabilities include advanced content filtering options for various users. New content approval management capabilities allow greater collaboration by channel organizations and their agencies. And the platform features updated print-quality asset […]

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Latest Release of Impartner PRM Solution Automates Partner Segmentation, Targeted Content Distribution

Impartner announced the latest release of its partner relationship management (PMR) software. The enhanced solution segments a vendor’s partners automatically and intelligently by attributes such as tier, region or type of partner. The solution’s new asset management system enables vendors to precisely schedule the delivery of segmentation-specific content to appropriate partners. The segmentation engine, Impartner […]

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TIE Kinetix All-in-One Partner Automation Platform Enables Seamless Channel Marketing

Problem:  Successfully executing channel marketing initiatives can be a challenge for organizations, large or small. Not only are you relying on partners to actively market your products and generate demand, but do so in a way that represents your brand accurately. The simple truth is that most can’t, due to limited time, skills and resources. […]

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