Channel Marketer Report

Marketing Automation

ZINFI Launches Its Unified Channel Management Platform on Microsoft Azure

ZINFI Technologies,  a provider of unified channel management (UCM) solutions and through-channel marketing automation and partner relationship management (PRM) technology,  has launched a version of its UCM platform on Microsoft Azure. The move to Microsoft Azure allows ZINFI to address multiple enterprise requirements related to platform DevOps, performance, security, availability, disaster recovery and compliance, and […]

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Partner Program Technology And Services Companies Form Channel Marketplace

The Channel Marketplace, an online and human-driven resource that enables technology vendors to access solutions and expertise that address their indirect go-to-market opportunities and challenges has been formed by a group of 10 channel technology and services companies. The Channel Marketplace features a concierge service, in which real people will help technology vendors and channel […]

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Okta Strives To Boost Partners’ Digital Marketing Capabilities With New Marketing Hub

At the end of March, Okta, an independent provider of identity solutions for the enterprise, announced major updates and additions to its Okta Partner Connect program. “Our ecosystem continues to expand globally, through new strategic initiatives and an enhanced focus on distribution,” said Patrick McCue, Okta’s Senior Vice President of Worldwide Partnerships, in a press release. “We […]

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Channel Leaders, Partners Aligned On Marketing As Critical COVID-19 Response

Channel leaders and partners are generally aligned on strategies to address the impact that the COVID-19 pandemic is having on their businesses, according to two recent surveys by The 2112 Group, a business strategy and research firm. While the vast majority of channel leaders are committed to leaving their marketing budgets unchanged, partners plan to be […]

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B2BMX Speakers: Evolving Buyer Journeys, Shifting Partner GTM Plans Require New Channel Strategies

With more than 75% of commercial transactions flowing through indirect channels, few companies have the option to not focus more attention on optimizing their partner sales and marketing programs. But as channel experts stressed in the eight sessions included in the Channel Marketing agenda of last month’s B2B Marketing Exchange in Scottsdale, planning, implementing and […]

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Spark Your Channel Platform To Simplify Personalizing, Sharing Video Assets

Channel marketing expert Heather K. Margolis, founder and CEO of Channel Maven Consulting, has launched a new company, Spark Your Channel, to offer a marketing automation platform enables channel partners’ sales and marketing teams to quickly and easily personalize and share vendor-provided multimedia content, such as webinars, podcasts and especially video. Research from CMR’s sister publication Demand Gen […]

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SmartBug Media Receives Growth Equity Investment From ADC

SmartBug Media, a leading inbound marketing agency, has received a growth equity investment from American Discovery Capital (ADC), a private equity firm focused on investing in leading family-owned and middle market companies in high-growth sectors. SmartBug laid a strong business foundation early on by partnering with marketing leaders such as HubSpot. The agency is the highest-rated […]

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SproutLoud Partners With Acoustic To Offer Distributed Marketing Solutions On Open Platform

SproutLoud, a leading distributed marketing platform provider, and Acoustic, a marketing cloud platform provider, today announced their strategic go-to-market partnership to offer premier, purpose-built distributed marketing solutions on an open marketing platform. The two companies will collaborate to develop a through-channel solution leveraging SproutLoud’s expertise and the Acoustic Marketing Platform. SproutLoud and Acoustic have built […]

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HubSpot Relaunches Channel Ecosystem As Solutions Partner Program

HubSpot, the inbound marketing, sales and service provider, has relaunched its Agency Partner Program as the Solutions Partner Program. Originally created as an agency reseller initiative, the program evolved and grown into a full ecosystem of service providers and app developers that help customers succeed with and extend the capabilities of HubSpot. According to research […]

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Channel Veteran Salvatore Patalano Joins Mindmatrix As Partner, CRO

Mindmatrix, a provider of channel and sales enablement solutions via a single platform, announced that veteran channel executive Salvatore Patalano has joined the company as partner and chief revenue officer. Patalano was most recently chief revenue officer at Lenovo Software – the commercial software division of PC manufacturer Lenovo, where he was responsible for sales, […]

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