Channel Marketer Report

Marketing Automation

Partner Enablement Must Be Top Priority, Say ChannelWeek Presenters

Enabling partners to play a bigger role in marketing their own brands, as well as those of the vendors they represent, was a common theme in the presentations made during ChannelWeek, a week-long webinar series hosted by Channel Marketer Report and its sister publication, Demand Gen Report (DGR). To ensure that established or new indirect […]

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Channel Execs Push to Close Partner Marketing Skills Gap

As Forrester Research reported earlier this year, companies are expected to make significant investments in their partner marketing technology, pushing sales of through-channel marketing automation solutions to $1.2 billion through 2023. But to ensure that their teams know how to optimize these tools, companies are making additional investments to build teams with sharper channel management […]

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ZINFI Enhances DIY Capabilities of Its PRM SaaS Application

ZINFI Technologies, Inc., a provider of unified channel management (UCM) solutions, through-channel marketing automation technology and partner relationship management (PRM) platforms, has launched a set of next-generation, do-it-yourself capabilities for its partner relationship management SaaS application. The new capabilities were developed to address issues resulting from the rapid evolution of channel marketing automation, said the company […]

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Zift Solutions Adds Connector to Datto’s Autotask Professional Services Automation System

Enterprise channel management solution provider Zift Solutions has added a partner configurable connector to Datto’s Autotask Professional Services Automation (PSA) system. The new connector drives partner engagement and channel sales by enabling seamless data transfer for through-channel marketing automation (TCMA). Datto empowers small and medium-sized businesses with enterprise-level technology. Zift’s new connector to Datto’s Autotask […]

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Averetek Integrates Its Channel Marketing Software with rFactr Social Selling Platform

Averetek, a provider of channel marketing software, has integrated its solution with SocialPort, a social selling platform provided by rFactr. With this integration, Averetek customers have access to a robust solution that automates the sharing of highly targeted content with their channel partners. SocialPort also provides the data and analytics necessary to optimize social selling […]

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TIE Kinetix Partners with Google to Launch Digital Marketing Transformation for the Channel Program

TIE Kinetix, a partner automation solution provider, announced an exclusive digital marketing transformation program. Developed and delivered in partnership with Google, the program is designed to help channel organizations help their partners adopt digital marketing best practices. The Digital Marketing Transformation for the Channel program was specifically developed for and is limited to organizations with […]

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Datto Expands MarketNow Channel Support Program with Four New Offerings

Datto, Inc. a leading provider of total data protection solutions, has expanded its MarketNow program with four new marketing concierge service packages. The service packages, all provided by Mindmatrix, the channel and sales enablement software company, target very specific partner profiles to better align marketing and sales support. Datto launched MarketNow in June 2017. The program, […]

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New Week-Long Webinar Series Reviews How Brands Master Channel Partner Marketing

Channel Marketer Report (CMR) and Demand Gen Report (DGR) are hosting a week-long webinar series addressing the increasingly level of attention that companies are investing in channel marketing best practices. ChannelWeek: The Indirect Imperative: An Inside Look at Why & How B2B Brands Are Mastering Channel Partner Marketing, will provide experienced channel marketers and demand gen […]

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Performance Horizon Changes Name to Partnerize; Hires New Product VP to Continue Platform Enhancement Program

Performance Horizon, a provider of partner marketing software for global brands, has changed its name to Partnerize. Along with the new name, the company has introduced a series of product enhancements to its flagship partner management platform. The company’s decision to change its branding and update its offering reflects both its single-minded focus on making partnerships […]

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ESET Marketing Center Eases Partner Co-Branding, Campaign Execution, Prospect Database Management

ESET, an IT security company, is empowering its partners and resellers in North America by providing access to a complete end-to-end marketing partner automation platform. The ESET Marketing Center, which is built on the Mindmatrix platform, allows partners to brand content and resources, deploy email campaigns and manage their prospect database. After announcing a record 40% […]

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