Channel Marketer Report

Marketing Automation

Reinventing Channel Marketing: Chart Out a New Path to Success

The evolution of business-enabling technology has changed the way vendors engage with partners and partners with end-uses. Vendors have had to re-evaluate their approach to channel marketing and adapt new models to attain greater ROI by empowering partners to become effective marketers. This report provides a roadmap of what the channel marketing journey looks like […]

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ZINFI Channel Marketing Automation Helps Barco Partner AuDeo Win IT Client Interest; Business Too

Problem:  At AuDeo, a Barco, Inc. partner specializing in meeting room technology, getting the attention of IT decision makers was becoming increasingly difficult. Product-specific messaging was attracting less interest from potential customers. So AuDeo, a UK-based company, determined that it needed to develop email marketing campaigns highlighting customer stories that focused on solving IT problems […]

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Long-Tail Partners: Why Channel Executives Are Learning to Love Them Just the Way They Are

Barely a month into 2018, Jay McBain, Forresters’ Principal Analyst, Global Channels, predicted that vendors would rethink their long-tail partner strategies this year and become more comfortable with the casual but generally profitable relationships they have with them. Rather than try to encourage less-engaged partners to rise up in their ranking or take the more […]

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LogicBay Launches ChannelStack: Integrates Best-of-Breed Technologies into Its PRM Solution

LogicBay Corporation, a company that helps clients build, scale and optimize their sales channels, announced the release of its ChannelStack technology solution. Built on the solid foundation of LogicBay’s Partner Relationship Management (PRM) solution, ChannelStack is designed to help companies achieve revenue growth by providing solutions needed in the sales channel such as partner onboarding, lead flow […]

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ChannelChat: How Blancco’s Matt Sturges Is Boosting Partner Engagement with Through-Channel Marketing Automation Technology

In March, Zift Solutions announced that Blancco Technology Group was using Zift Channel as a Service to support partners and streamline its robust, global channel program. In a press release, Matt Sturges, VP of North America and Global Channel Sales at Blancco Technology Group, said “With Zift Solutions, Blancco can deliver a world-class partner experience to […]

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Enhanced Impartner PRM Solution Enables Real-Time Content Editing, Portal Adjustments

Impartner, a leading supplier of partner relationship management (PRM) solutions, announced that its Spring ’18 software release now makes it possible for channel managers to edit content in real time. The release, which continues the company’s ongoing focus to provide powerful and nimble channel-management tools, also empowers channel managers to make changes to their partners’ […]

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ZINFI Applies Mobile-First Approach with Launch of its Next-Generation Channel Management SaaS Platform

ZINFI Technologies, Inc., a leading provider of Unified Channel Management (UCM) solutions, has launched its next-generation adaptive SaaS platform, version 9.0, to address core enterprise needs for security, scalability, stability, speed and simplicity via a fully mobile, flexible, configurable and connected platform. The new platform enhances the ability of enterprises to more productively manage their […]

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360insights Acquires Through-Channel, Strengthens Co-op Advertising Platform Capabilities

360insights, a leading supplier of channel management software and channel incentives, promotional analytics and channel insights technology, has acquired Through-Channel, a channel-focused marketing automation solution provider. The acquisition strengthens the existing co-op funds management capabilities of 360insight’s Channel Success Platform. The Through-Channel co-op advertising platform puts brands in control of a feature-rich system with an extensive […]

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ChannelChat: How Ingram Micro’s Jennifer Anaya Champions Change and Innovation

Jennifer Anaya has a pretty big job. As Ingram Micro’s vice president marketing, North America, her responsibilities include leadership of the U.S. and Export marketing organization and management of branding, corporate communications and marketing for the region. In addition to these and other duties, she also leads and manages the daily operations of Agency Ingram […]

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Channel Marketing To Get Spotlight at B2BMX Conference

Maria Chien, Service Director of Channel Marketing Strategies for SiriusDecisions, will kick off the new channel track at the B2B Marketing Exchange in Scottsdale, AZ, February 19-20, The channel track will also feature presentations by Laz Gonzalez, Chief Strategy Officer at Zift Solutions, the track’s sponsor, and Jen Spencer, VP of  Sales and Marketing at […]

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