Channel Marketer Report

Marketing Automation

Kaspersky Lab Execs Share Why Content Is Key For Channel Success

In February 2013, Kaspersky Lab announced a variety of enhancements and additions to its partner program, spotlighting a stronger focus on new rewards and lead generation strategies. During a follow-up interview, Chris Doggett, SVP of Corporate Sales, and Gary Mullen, VP of Corporate Marketing, both for Kaspersky Lab North America, discussed how these partner program […]

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Only 7% Of Marketers Find Local Efforts Successful

Marketers are honing in on Social, Mobile, Local — or SoMoLo — as a must-have strategy to better connect with consumers. By tapping social media, mobility and localized marketing tactics, organizations such as dealerships, branch offices and service outlets can identify the unique needs of specific audiences and in turn, deliver more relevant messages and […]

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Tech Data Offers Suite Of Reseller Marketing Solutions And Services

Tech Data Corporation, a technology distributor and service provider, recently announced the launch of a new reseller marketing program powered by TDAgency, the company’s marketing services agency. ResellerCONNECT was developed to focus on the marketing needs of SMB resellers, while still tackling the goals of top technology vendors.

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Salesforce.com Announces New Integration Between Sales Cloud And Work.com

Prioritizing opportunities, sharing feedback and discussing corporate goals are constant challenges for all sales teams because organizations oftentimes are faced with disparate communication and inefficient annual reviews. However, this lack of process and progress is even more evident for vendors striving to navigate and receive updates from hundreds — and even thousands — of partners […]

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Sales And Marketing Alignment Proving To Be A Tall Challenge For Channel Organizations And Partners

Sales and marketing alignment has been an ongoing struggle for B2B organizations. With the hope of creating better collaboration and shared intelligence between Sales and Marketing teams, many organizations have deployed new tools and tactics to build a shared approach to revenue generation. Alignment has proven even more complex for organizations that operate in the […]

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