Marketing Planning
Infinidat Rolls Out Updated Partner Portal To Accelerate Storage-As-A-Service Sales
Infinidat, a provider of enterprise storage solutions, has enhanced its channel program to advance its position in partnering, supporting and co-selling with channel partners. To accelerate adoption of storage-as-a-service (STaaS) and significantly enhance partner sales enablement, the company will roll out a new global version of its partner portal in July, rebuilt from the ground […]
BlackBerry Backs MSSPs With Comprehensive SMB-Targeted Sales & Marketing Support
BlackBerry Limited has today announced a number of enhancements to the BlackBerry Partner Program to help Managed Security Service Providers (MSSPs) capture the exploding demand among small and medium-sized businesses (SMBs) for managed extended detection and response (XDR) services. The size of the market for products like BlackBerry’s CylanceGUARD, CylancePERSONA, and CylanceGATEWAY is expected to grow from $22.45 […]
State Of Local Marketing: Manufacturing Partners Leave Almost Half Of Co-op Funds On Table, Spend Little Time Marketing
A significant number of channel partners clearly are not getting the memos that utilizing MDF or co-ops can be good for their business. According to the State of Local Marketing in Manufacturing Report by BrandMuscle, an integrated local and channel marketing solutions provider, partners leave 46% of their corporate or co-op funds on the table. […]
4 Proven Practices To Navigate Channel Marketing Challenges
By Zach Edling, Vice President of Account Services, Tendo Communications Channel partners are an essential revenue source for B2B brands. But as more B2B brands compete for the attention of channel partners, providing a best-in-class channel partner marketing program becomes more challenging and more critical. The most successful organizations understand how to navigate channel marketing […]
HelpSystems Packs New Worldwide Channel Program With Robust Partner Marketing Support
HelpSystems, a cybersecurity and automation software company, has launched a new worldwide channel program, focusing on the strategic recruitment, development, and enablement of its partners in North America, Latin America, APAC, and EMEA. Designed to allow partners to position complementary cybersecurity products as a solution to solve their customers’ growing security challenges, the program will […]
Flexential Expands Channel Partner Marketing Support With New Partner Portal
Flexential, an IT service management company, is launching a new partner portal to provide an enhanced channel experience. The new partner portal will offer deal registration and tracking and provide access to sales, marketing and partner enablement resources. “Since the portal is a centralized platform for partners to interact with Flexential, we invested in a […]
Influencer Marketing, Standard Practice With B2C Brands, Gains Traction With B2B Companies
As more and more B2B buyers rely on digitally-discovered information well along their shopping journeys, marketers have struggled to make sure their brands are among those to be considered. As Jay McBain, Forrester’s Principal Analyst – Channels, Partnerships & Ecosystems, has commented, unless vendors develop vast ecosystems of industry experts, consultants, influencers, and other thought […]
Zoom Launches Partner Demand Center To Support Partner Marketing Efforts
Zoom has launched its first-ever partner demand center, a turnkey platform created to help its partners go to market with the company. Built on the StructuredWeb platform, the new tool provides members of the Zoom partner community with a marketing automation platform to expand their Zoom marketing practice. From co-branding and customization to digital marketing […]
With Rise In Ransomware, Partners Must Optimize Access To The Boardroom
By Mike Walkey, SVP Global Channel & Alliances at Veritas Technologies Ransomware attacks are debilitating and no organization – large or small – is immune. Over the past 18 months, damages from ransomware attacks have had a direct effect on the economy and have deeply impacted the channel and its customers. And cybercriminals are only […]
Uniphore’s New Partner Program Offers MDF-Funded Agency Support To Drive Participation, Boost Performance
Uniphore, a conversational automation solution provider, has launched a partner program to support a rapidly expanding market of companies using Artificial Intelligence (AI) and automation technology to significantly improve customer experience (CX). Uniphore Unite is a robust partner program that includes essential resources to support the partner lifecycle end–to–end and enables partners to leverage Uniphore’s best-of-breed, innovative technology to expand their portfolio and profitability. The partner program offers a range of programs to support each partner’s business model, including referral, resell, managed services, co-selling, and services, delivering the resources this global community needs […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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