Channel Marketer Report

Marketing Planning

Why Personalized Marketing Will Dominate In 2015 [Infographic]

We’re only a few weeks into 2015, and the industry is buzzing about what trends will drive marketing forward over the next year. Although content marketing will continue to play a role, buyers will come to expect more relevant and personalized messages, resources and incentives. The below infographic, courtesy of Formstack, reveals why personalized marketing […]

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How Channel Partners Should Invest MDF To Accelerate Profitable Growth

By John DeSarbo, ZS, and Darren Yetzer, Semdrive   Not so long ago, “lunch-and-learns,” sporting events and trade shows were the keys to a channel partner’s marketing success. Marketing was about getting “butts in the seats” — i.e., assembling as many IT buyers in a room as possible in the hope that the sales team […]

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7 Signs Of Data Meltdown

By Dion Picco, Sr. Director, Product Marketing, Progress Tired, headache, can’t focus? These are all symptoms that plague channel marketers around the world every day. If you’re experiencing any of these, you might be in a losing battle with your organization’s data. Ignore the symptoms at your own peril, as they will only get worse! […]

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Harte-Hanks And GX Software Partner Up To Secure Customer Engagement

Harte-Hanks, a company that specializes in direct and targeted marketing, has announced a strategic partnership with GX Software, a web content management and online marketing software provider, to provide end-users with more relevant content and easier communication tactics across all channels. By integrating GX Software’s BlueConic online engagement solution with Harte-Hanks data solutions, the companies […]

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Channel Wide Triggered Marketing: A Precedent In Data Collaboration Between Brands And Channel Partners

By Jared Shusterman, Managing Partner and CEO, SproutLoud   Triggered marketing — the practice of basing a marketing communication’s content, timing, and delivery medium on measureable events relevant to the consumer — has been around for some time.  Despite that, “less than 20% of marketing organizations today,” are doing it correctly, according to Adam Sarner, […]

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MDF Or Co-op: The Wrong Choice Could Cost Your Channel

By Stacy Desrosiers, VP of Marketing and Business Development, Channeltivity One of the biggest challenges companies face when working with multiple partners is managing marketing development funds (MDF). What type of program do you go with? Will it benefit both the vendor and the partner? These are just a couple of the many questions that […]

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Visage Sees Extensive Channel Growth, Focuses On Thought Leadership

As smartphones and tablets become more commonplace for multitasking, on-the-go employees, enterprises across sizes and verticals are gravitating toward Bring Your Own Device (BYOD) programs. In fact, Gartner predicts that by 2017, half of employers will require employees to supply their own devices for work purposes, with 38% of organizations expected to stop providing devices […]

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SproutLoud Offers Localization Tools To Empower Channel Marketers

The Problem: With local searches constituting 24% of all Google queries, and 45% of all Yelp searches happening on a mobile app, the interdependence of brands and local businesses is more evident than ever before. Businesses rely on brands for marketing resources and assets promoting the products and services that bring customers through the door. […]

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Tech Data Offers Suite Of Reseller Marketing Solutions And Services

Tech Data Corporation, a technology distributor and service provider, recently announced the launch of a new reseller marketing program powered by TDAgency, the company’s marketing services agency. ResellerCONNECT was developed to focus on the marketing needs of SMB resellers, while still tackling the goals of top technology vendors.

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Refining Localized Marketing To Boost Channel Revenue

A key benefit for organizations that develop a network of channel partners and affiliates is that they have more means to extend brand messaging and drive product/service awareness to new markets. However, to truly succeed at reaching specific audiences in particular geographic areas, vendors must empower partners to go-to-market, both via traditional means such as […]

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