Channel Marketer Report

Marketing Planning

5 Steps To Dynamic And Executable Partner Plans

By Mike Ruff, Associate, CTX Resources   When times are tough and resources are thin, leveraging channel relationships is often a force multiplier. But engaging with a partner in a joint business development initiative can be a minefield of shattered expectations for both vendor and partner. According to Ian MacMillan, Wharton Professor of Innovation and […]

Read More

BtoB Firms Adapt Joint Marketing Planning To Improve ROI On Channel Sales, Marketing Initiatives

Gaining visibility into investments for ROI and marketing development funds (MDF) is a top priority for vendors across all verticals. At the same time, companies that implement a channel sales model also seek strategies that will drive growth for tier two and three resellers. As a result, progressive companies are implementing joint marketing planning programs […]

Read More

Page 7 of 7« First...34567