Model N, a cloud revenue management solutions provider, announced a new partnership with Channelnomics, a business strategy and research firm that enables high technology companies to assess, plan, and build channel program success. Built on joint consulting and implementation engagements with global high-tech companies, the partnership will pair Model N’s channel solutions with intelligence, planning […]
Purechannels, a dedicated channel sales and marketing specialist, is expanding into North America. The move comes after the company experienced record growth over the past 12 months, recording a 50% uplift in new client acquisition. Leading the US operations from Purechannels’ new North American headquarters in North Carolina is channel executive Mike Ammann, who has […]
Channel marketers will be offered a deep dive into the best practices that optimize segment-specific or account-based marketing programs with their partners at the B2B Marketing Exchange: Next-Level ABM, June 7-10. The virtual event was originally scheduled as an in-person conference. The Next-Level ABM theme was selected after a review of feedback from attendees of […]
Allbound is enabling channel professionals to influence partner behavior by automating recommendations of actions based on partner activity in the portal. The Partner Journey Automation feature was developed to meet the needs of clients looking for new ways to deepen engagement with their partners “at the right time with the right message,” the company said. […]
By Ellen Linkenhoker, Insights & Strategy Leader – Marketing Strategy, ITA Group According to Forrester, 71% of B2B shoppers reach selection at the end of the digital journey — without using traditional sales processes and demos. This means, if you’re a vendor, whether large, medium or small, you may have lost a deal without even […]
In a news article about Brighton Park Capital’s $125 million investment in OPSWAT, Benny Czarny, CEO of the cybersecurity company said he plans to use the proceeds to hire more channel marketing specialists and invest in partner program components such as market development funds (MDF) to help partners generate new business more quickly. He also […]
Spark Your Channel, a through-channel marketing automation and sales enablement platform provider, has named Vaughn Aust as Chief Operating Officer. As an artist and innovator, Aust will lead Spark’s operations including sales, product, and customer success teams. Aust formerly led product and engineering on the team that innovated early scalable through partner marketing automation (TPMA) […]
ZINFI Technologies, a provider of unified channel management, through-channel marketing automation and partner relationship management (PRM) solutions has enhanced its partner onboarding automation capabilities. The updated partner onboarding management module of ZINFI’s PRM platform allows organizations to automate the entire partner onboarding process, guiding partner users through a series of sequential steps and achievement levels. Specific […]
ZoomInfo, a global leader in go-to-market intelligence solutions, has launched a new program that enables partners to build custom engagements with the ZoomInfo platform. The ZoomInfo Partner Program can be tailored to meet the needs of partners’ different business models, creating flexibility as companies evolve. Offering opportunities for solution or technology partners, ZoomInfo will assign dedicated […]
Torchlite, developer of a freelance marketplace for professional administrators, solution consultants, designers, developers, and marketers who specialize in building and optimizing cross-cloud Salesforce solutions, has launched the Torchlite Partner Engagement Platform. The new SaasS platform, designed as an affordable PRM solution, helps vendors engage and support their partner ecosystems by enabling creation of partner directories, automated payments, […]