By Jonathan Eisner, Chief Channel Officer and VP of Global Partners & Alliances at Sovos In the new year, many channel partner programs are revamping their partner program in an attempt to create a flourishing partnership ecosystem. At Sovos, we’re taking extra measures to ensure the health of our ecosystem. Here are some of the […]
By Daniel Nissan, Founder and CEO, StructuredWeb It’s no secret: 2022 presented a rocky path for businesses. Many challenges to marketing and sales have cropped up — some expected, some surprising. But there’s good news: Those challenges make channel marketing more valuable than ever. Plus, channels are growing and ripe for business. Let’s review the […]
Canalys, a provider of market analysis and partner events for the channel ecosystem, will host a channel partner event in North America next November. The Canalys Forum North America, which builds on 15 years of events in APAC, EMEA and LATAM, will be an aspirational event designed with partners at its core and celebrating the opportunities ahead, […]
Forrester is advising B2B leaders to prudently explore opportunities that partner ecosystem programs may represent. In its Routes-To-Market Survey 2022, Forrester reported that 67% of B2B channel and partner ecosystem leaders said that orchestration of partner ecosystems is either very important or absolutely essential to their organization. But before making significant changes or investments to […]
Blaze Information Security, a penetration testing provider and application security consulting company, has launched a global cybersecurity partner program. Targeted predominantly at Managed Services Providers (MSPs and MSSPs), Value Added Resellers (VARs), and cyber insurance providers, the program has also been designed to engage companies offering products and consulting services for SOC 2, ISO 27001, […]
Storj, an enterprise-grade, globally distributed cloud object storage provider, has launched a new partner portal. The one-stop shop for partner resources, enables resellers and system integrators to register deals, access Storj materials and training courses, and receive customizable alerts for new products and programs. In its pursuit of a channel-led sales strategy, Storj reported at […]
Channel veteran Larissa Crandall has joined Veeam Software as Vice President of Global Channel and Alliances. In her new role, Crandall will guide Veeam’s investments in a global partner and alliance ecosystem that ensures customers’ data is protected across multiple environments, whether cloud, virtual, physical, SaaS or Kubernetes. “Data is the most important asset that […]
Perception Point, a provider of advanced threat prevention across digital channels, has introduced a new program to provide partners with more advanced tools and resources to grow their customer base and accelerate resell opportunities. Open to the full gamut of channel partners, including resellers, distributors, and MSPs, the program is organized through a tiered structure, […]
Impartner, a channel management platform and partner relationship management (PRM) provider, has announced a new capability that creates code-free data customization of its solution. Impartner Custom Objects reduces weeks of PRM customization to a few clicks accelerating its customers’ ability to address their unique channel business cases. Custom Objects provides the partner channel with the […]
There’s no mystery about the spike in partner visits to the Kensington partner portal. Since Kensington, a provider of solutions for security, docking, and ergonomics and wellness, launched a Whodunnit incentive game, the number of partners engaging with the company’s portal is rising. The new game follows Kensington’s PartnerPoker program, another gamified incentive initiative that […]