Channel Marketer Report

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Crossbeam Offers Free Access To Account-Mapping Platform

Crossbeam, a provider of a collaborative data platform that enables vendors and their partners to determine overlapping accounts, has introduced a “free tier” offering that allows companies at no charge to use of its platform including access to thousands of overlapping data points with their partners. Crossbeam also announced that Redpoint Ventures has led a $25 Million Series […]

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ChannelAssist Appoints Doug Vilim As VP Global Sales

ChannelAssist, a channel sales rep engagement technology provider, has named Doug Vilim as the company’s new Vice President Global Sales. Vilim brings more than 23 years of experience in global channel sales and business development to this role where he will lead client expansion initiatives and drive new client acquisitions. Vilim will also provide strategic […]

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PowerChord Expands TCMA Platform Features, Offers New Consulting Service

PowerChord, a through-channel marketing automation supplier, is launching new platform features and digital marketing services. The company’s platform is used by brands and their dealers to rapidly deploy branded website experiences at scale and disseminate omnichannel digital marketing campaigns. PowerChord is piloting new visualization for its platform enabling brands to see highly engaging and easily […]

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HPE Global Network Of Digital Agencies Enables Full Spectrum Of Partner Marketers

Digital marketing agencies comprise a key component of an enhanced comprehensive channel marketing program from Hewlett Packard Enterprise. To help partners expand revenue opportunities, accelerate delivery and transform client relationships as they go to market with a number of ‘as-a-Service’ offerings, HPE is  providing easier and more affordable access to a global network of channel-proficient […]

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Gigamon’s Channel-First Strategy Boosts Partner Business 35%

The successful transition of Gigamon from a partner-friendly vendor to a channel-first company has led to robust partner growth. In the first year alone, Gigamon’s channel business grew more than 35%. In addition to the increased revenue, Gigamon, a provider of network visibility and analytics on all information-in-motion, is also reporting growth of channel-initiated business […]

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Marketing Certification: 3 Simple Steps To Drive Increased Partner Demand Generation (Because Partners Are Listening Now)

By Claudio Ayub, Chief Strategy Officer, Perks WW Channel Vendors provide marketing automation tools and content in abundance to their partners across different stages of the sales cycle. However, many partners don’t really know what to do with them. Indeed, a recent SiriusDecisions’ survey concluded that only 17% of partners really use these tools. How […]

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Tanium Builds Persona-Supporting Portal To Engage And Enable Channel Partners

It might take more than a big pat-on-the-back from a single partner before Tanium, a unified endpoint management and security platform provider, can claim “mission accomplished” on the launch of its new portal. But the high praise indeed that was sent to a regional vice president at the company after it rolled out its first-ever […]

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Channel Leaders Have More Options For Program-Supporting Solutions, Forrester Reports

Channel practitioners have an expanded list of channel program solutions from which to choose. According to a recent review by Jay McBain, Principal Analyst of Channels, Partnerships & Ecosystems at Forrester, the number of companies offering channel program boosting solutions ticked up significantly to 159. Forrester’s previous review of the universe of channel technology solutions […]

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HPE Marketing Pro Program Aims To Support Partner Sales Of ‘As-A-Service’ Offerings

Hewlett Packard Enterprise has announced a comprehensive channel marketing program to help partners expand revenue opportunities, accelerate delivery and transform client relationships as they go to market with a number of ‘as-a-Service’ offerings. The enhanced marketing program was introduced as the company announced new HPE GreenLake cloud services and software. The expanded channel marketing programs and […]

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Nextiva CoNEXtion Partner Demand Suite Strives To Raise The Bar On Channel Marketing Support

MeiLee Langley, the Director/Head of Channel Marketing at Nextiva, doesn’t pull her punches when commenting on the demand gen programs that vendors provide to their partners. In a press release announcing the launch of Nextiva’s CoNEXtion program, she said “Most providers miss the mark when it comes to channel marketing because they fail to arm […]

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